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The Barbarian Group
Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company, a publicly traded South Korean holding company. Past campaigns include the Subservient Chicken for Burger King, Mucinex Sickwear, Fenty Eau De Parfum Ghost Stores Launch, JBL + Doja Cat partnership, Crystal Pepsi Returns, GE Droneweek and the Reimagine VR Experience for Etihad, the airline industry's first VR experience. In 2020, Barbarian was the seventh organization to achieve 3% Certification, an independent assessment system led by The 3% Mov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cheil Worldwide
Cheil Worldwide Inc. () is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea. It is the country's largest and the world's 19th largest advertising agency, by 2018 revenues, and the world's 14th creative agency network. Its major clients include Samsung, Absolut, Adidas, The Coca-Cola Company, GE, General Motors, The Lego Group, Microsoft, Nestle, and Shell. It has 53 offices spread across 5 continents and CIS. History In 1973 when the company was established by Lee Byung-chul, the Korean entrepreneur who founded Samsung Group, the official name was Cheil Communications. It began conducting Korea's first nationwide lifestyle surveys in 1977; set up a joint venture with Bozell in 1989; and set up Hakuhodo-Cheil in 1999. The company changed its name to Cheil Worldwide in 2008. Cheil Worldwide opened its first interna ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York (state)
New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. state by area. With 20.2 million people, it is the fourth-most-populous state in the United States as of 2021, with approximately 44% living in New York City, including 25% of the state's population within Brooklyn and Queens, and another 15% on the remainder of Long Island, the most populous island in the United States. The state is bordered by New Jersey and Pennsylvania to the south, and Connecticut, Massachusetts, and Vermont to the east; it has a maritime border with Rhode Island, east of Long Island, as well as an international border with the Canadian provinces of Quebec to the north and Ontario to the northwest. New York City (NYC) is the most populous city in the United States, and around two-thirds of the state's popul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Media
Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ''Digital'' defines as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as ''the digital revolution'' can be attributed to the use of interconnectivity. Digital media Examples of digital media include software, digital images, d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology
Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, industry, communication, transportation, and daily life. Technologies include physical objects like utensils or machines and intangible tools such as software. Many technological advancements have led to societal changes. The earliest known technology is the stone tool, used in the prehistoric era, followed by fire use, which contributed to the growth of the human brain and the development of language in the Ice Age. The invention of the wheel in the Bronze Age enabled wider travel and the creation of more complex machines. Recent technological developments, including the printing press, the telephone, and the Internet have lowered communication barriers and ushered in the knowledge economy. While technology contributes to econom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Samsung Group
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ''Samsung'' brand, and is the largest South Korean (business conglomerate). Samsung has the eighth highest global brand value. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into five business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group, and JoongAng Group. Notable Samsung industrial affiliates include Samsung Electronics (the world ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cinder (programming Library)
Cinder is an open-source programming library designed to give the C++ language advanced visualization abilities. It was released as a public tool in spring 2010 and can be viewed in many ways as a C++-based alternative to tools like the Java-based Processing library, Microsoft Silverlight or Adobe Flash. It is also comparable to the C++ based openFrameworks; the main difference is that Cinder uses more system-specific libraries for better performance while openFrameworks affords better control over its underlying libraries. Unlike Flash and Silverlight, Cinder is generally used in a non-browser environment. This, combined with the speed provided by C++, makes the library more appropriate for heavily abstracted projects, including art installations, commercial campaigns and other advanced animation work. See also * Processing (Java) * openFrameworks openFrameworks is an open source toolkit designed for creative coding founded by Zachary Lieberman, Theo Watson and Arturo Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
