The Balance (website)
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The Balance (website)
The Balance is an American website focused on simplifying personal finance topics and news. Headquartered in New York City, The Balance is part of the Dotdash Meredith family of websites. The Balance currently reaches 19 million Unique user, unique viewers in the US each month. History The Balance grew out of the financial content written for the website About.com, which was launched in 1996. The site was re-launched as a stand-alone personal finance vertical with updated content from About.com, as well as new content, on September 6, 2016. The site was the second of five vertical sites launched from the content that had comprised About.com by Dotdash, the rebranded About.com entity. Website While Dotdash launched all of its brands with a graphics-heavy design scheme, The Balance's is more restrained to "reflect the weightiness of the topic," according to Dotdash CEO Neil Vogel. At launch, The Balance featured more than 34,000 pieces of content written by 70 contributors. ...
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Dotdash Meredith
Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, The Balance, Byrdie, MyDomaine, ''Brides'', The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, ''TreeHugger'', and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith also maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa and Birmingham, Alabama. History 1997–2005: launch, renaming, Primedia acquisition Founded in 1996 as The Mining Company, the site was launched on April 21, 1997 by Scott Kurnit, owner of General Interne ...
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Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ...
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Personal Finance
Personal finance is the financial management which an individual or a family unit performs to budget, save, and spend monetary resources over time, taking into account various financial risks and future life events. When planning personal finances, the individual would consider the suitability to his or her needs of a range of banking products ( checking, savings accounts, credit cards and consumer loans) or investment in private equity, ( companies' shares, bonds, mutual funds) and insurance (life insurance, health insurance, disability insurance) products or participation and monitoring of and- or employer-sponsored retirement plans, social security benefits, and income tax management. History Before a specialty in personal finance was developed, various disciplines which are closely related to it, such as family economics, and consumer economics were taught in various colleges as part of home economics for over 100 years. The earliest known research in personal financ ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Unique User
Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a month. Limitations Use of performance indicators like unique visitors/users has been criticized. Greg Harmon of Belden Research inferred that many companies reporting their online performance "may overstate" the number of unique visitors due to the limitations of the metric. This is because an increasing number of people now access websites through multiple physical devices with different IP addresses, and thus may be counted multiple times. Websites that track users using cookies instead of IP addresses are not safe either, as some users regularly delete cookies from their devices, and others may use multiple web browsers to access a single website. This means that for a typical news site, for example, which people might visit more than o ...
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Millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and older Generation X; millennials are often the parents of Generation Alpha. Across the globe, young people have postponed marriage. Millennials were born at a time of declining fertility rates around the world, and are having fewer children than their predecessors. Those in developing nations will continue to constitute the bulk of global population growth. In the developed world, young people of the 2010s were less inclined to have sexual intercourse compared to their predecessors when they were at the same age. In the West, they are less likely to be religious than their predecessors, ...
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Folio (magazine)
''Folio'', also known as ''Folio: The Magazine of Magazine Management'' and ''Folio: magazine'', is a trade magazine for the magazine industry. The magazine was established in 1972 by Joe Hanson of Hanson Publications, Inc. and became known as "the bible of the magazine publishing industry". Associated initiatives include The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major America magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer’s guide for publishers. The publishers of ''Folio'' also organize the Eddie & Ozzie Awards in recognition of high-quality magazines and induct new members into the Editorial & Design Hall of Fame. As of 2020, it was announced that ''Folio'' magazine would cease publication. However, the publisher would continue to support its other industry activities. Overview The publishing company name is Folio Publishing Corporation. It also produces tw ...
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Yahoo! Finance
Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for personal finance management. In addition to posting partner content from other web sites, it posts original stories by its team of staff journalists. It is ranked 20th by SimilarWeb on the list of largest news and media websites. In 2017 Yahoo! Finance added the feature to look at news surrounding cryptocurrency. It lists over 9,000 unique coins including Bitcoin and Ethereum. See also * Google Finance * MSN Money References * https://finance.yahoo.com/portfolios External links Yahoo! Finance Economics websites Finance Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and serv ...
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Digital Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except from ...
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Performance-based Advertising
Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. Performance Marketing is different from Brand Marketing which focuses on awareness, consideration and opinions among target consumers. Pricing models There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on the advertisement. CPC (cost-per-click) advertising overcomes this pro ...
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Finance Websites
Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of financial economics bridges the two). Finance activities take place in financial systems at various scopes, thus the field can be roughly divided into personal, corporate, and public finance. In a financial system, assets are bought, sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks, options, futures, etc. Assets can also be banked, invested, and insured to maximize value and minimize loss. In practice, risks are always present in any financial action and entities. A broad range of subfields within finance exist due to its wide scope. Asset, money, risk and investment management aim to maximize value and minimize volatility. Financial analysis is viability, stability, and profitability assessmen ...
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Internet Properties Established In 2016
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. T ...
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