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TV Key
A TV Key is a mechanism for any advertiser or content owner to link consumers to specific interactive television destinations, including enhanced TV applications, from media delivered over broadcast or broadband networks TV Keys can be embedded in any video stream and can be used as an on-screen call to action. TV Keys can also be displayed in newspaper advertisements and other printed collateral. A TV Key associates a brand or memorable word with a numeric code. Viewers enter the TV Key word by matching the letters to numbers on their television remote control. A TV Key is a feature of the open, standards-based interactive TV services platform provided by Miniweb Interactive and can be used with interactive TV services over multiple television network types including satellite TV and digital terrestrial television. By entering a TV Key through their remote control, the television viewer can access additional video services or interactive content authored in wTVML and presented a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over the air broadcasting is usually associated with radio and television, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadband
In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. The medium can be coaxial cable, optical fiber, wireless Internet (radio), twisted pair or satellite. In the context of Internet access, broadband is used to mean any high-speed Internet access that is always on and faster than dial-up access over traditional analog or ISDN PSTN services. Overview Different criteria for "broad" have been applied in different contexts and at different times. Its origin is in physics, acoustics, and radio systems engineering, where it had been used with a meaning similar to " wideband", or in the context of audio noise reduction systems, where it indicated a single-band rather than a multiple-audio-band system design of the compander. Later, with the advent of digital telecommunications, the term ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, Sport, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituary, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of Subscription business model, subscription revenue, newsagent's shop, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymy, metonymically called newspapers. Newspapers have traditionally been published printing, in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also electronic publishing, published on webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Remote Control
In electronics, a remote control (also known as a remote or clicker) is an electronic device used to operate another device from a distance, usually wirelessly. In consumer electronics, a remote control can be used to operate devices such as a television set, DVD player or other home appliance. A remote control can allow operation of devices that are out of convenient reach for direct operation of controls. They function best when used from a short distance. This is primarily a convenience feature for the user. In some cases, remote controls allow a person to operate a device that they otherwise would not be able to reach, as when a garage door opener is triggered from outside. Early television remote controls (1956–1977) used ultrasonic tones. Present-day remote controls are commonly consumer infrared devices which send digitally-coded pulses of infrared radiation. They control functions such as power, volume, channels, playback, track change, heat, fan speed, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Satellite Television
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commonly referred to as a satellite dish and a low-noise block downconverter. A satellite receiver then decodes the desired television program for viewing on a television set. Receivers can be external set-top boxes, or a built-in television tuner. Satellite television provides a wide range of channels and services. It is usually the only television available in many remote geographic areas without terrestrial television or cable television service. Modern systems signals are relayed from a communications satellite on the X band (8–12 GHz) or Ku band (12–18 GHz) frequencies requiring only a small dish less than a meter in diameter. The first satellite TV systems were an obsolete type now known as television receive-only ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Terrestrial Television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' residences in a digital format. DTTV is a major technological advance over the previous analog television, and has largely replaced analog which had been in common use since the middle of the 20th century. Test broadcasts began in 1998 with the changeover to DTTV (aka Analog Switchoff (ASO), or Digital Switchover (DSO)) beginning in 2006 and is now complete in many countries. The advantages of ''digital'' terrestrial television are similar to those obtained by digitising platforms such as cable TV, satellite, and telecommunications: more efficient use of limited radio spectrum bandwidth, provision of more television channels than analog, better quality images, and potentially lower operating costs for broadcasters (after the initial up ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WTVML
{{refimprove, date=November 2011 WTVML is an XML-based and WML-derived content format designed to allow web site operators to easily develop and deploy Interactive TV services, typically it reduces the time taken for web site operators to create a TV Site, and results in the Site being deployable on a larger number of devices, and is capable of being automatically validated, tested and transformed. WTVML was originally developed by Ian Valentine and Patrick Sansom in a company called WapTV. After demonstrating the ability to develop Interactive TV services using web infrastructures and XML, and successfully deploying them to existing TV set-top-boxes over dial up modems, the company was acquired by BSkyB. The technology was first used to launch Sky's interactive betting service on December 6th 2000, and later became the basis of a large number of "red button" channel portals and internet based interactive services. The format follows a strict XML syntax (DTD) that has been d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Site
A TV site is a website designed for viewing on a television set. Unlike mobile and PC access, the use of internet sites through the TV has been small, mostly due to the poor user experience of many "web on TV" deployments, and the "walled garden" or closed platform business models adopted by many TV network operators. With the advent of IPTV and Broadband enabled TV Devices web site owners have realized, that like Mobile, TV needs to be considered as a different media, and that Mobile, TV and PC based internet access all present different user interface design challenges in order to make the services usable and acceptable to consumers on the device they are using. TV Sites can be developed and deployed using a number of different technologies including Adobe Flash, WTVML, Java and HTML, although the same design principles apply whatever the development technology. Typically TV Sites are differentiated from other web sites by having a "wtv." rather than a "www." subdomain. Int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sky Digital (UK & Ireland)
Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and from 2018 onwards, part of Comcast. It is the UK's largest pay-TV broadcaster with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and the internet-based Sky Glass, and its flagship channels are Sky Showcase, Sky Sports and Sky Atlantic. Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all the domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subscription Business Model
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses, websites and even pharmaceutical companies in partnership with the government. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or service, or, in the case of performance-oriented organizations such as opera companies, tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. Industries that use this model include mail order book sales clubs and music sales clubs, private web mail providers, cable television, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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