|
Typography Of Apple Inc.
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. Marketing For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Hand-drawn logo Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words ''APPLE COMPUTER CO.'' were drawn on a ribbon banner ornamenting the picture frame. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple First Logo
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ''Malus sieversii'', is still found today. Apples have been grown for thousands of years in Asia and Europe and were brought to North America by European colonists. Apples have religious and mythological significance in many cultures, including Norse, Greek, and European Christian tradition. Apples grown from seed tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. Generally, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after planting. Rootstocks are used to control the speed of growth and the size of the resulting tree, allowing for easier harvesting. There are more th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Logo Motter Tektura
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ''Malus sieversii'', is still found today. Apples have been grown for thousands of years in Asia and Europe and were brought to North America by European colonists. Apples have religious and mythological significance in many cultures, including Norse, Greek, and European Christian tradition. Apples grown from seed tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. Generally, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after planting. Rootstocks are used to control the speed of growth and the size of the resulting tree, allowing for easier harvesting. There are more th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Font Hinting
Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At low screen resolutions, hinting is critical for producing clear, legible text. It can be accompanied by antialiasing and (on liquid crystal displays) subpixel rendering for further clarity. Overview For the purpose of on-screen text display, font hinting designates which primary pixels are interpolated to more clearly render a font. Hints are usually created in a font editor during the typeface design process and embedded in the font. A font can be hinted either automatically (through processed algorithms based on the character outlines) or set manually. Most font editors are able to do automatic hinting, and this approach is suitable for many fonts. However, high-quality commercial fonts are often manually hinted to provide the sharpest appearance on computer displays. Verdana is one example of a font that cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bitstream Inc
Bitstream Inc. was a type foundry that produced digital typefaces. It was founded in 1981 by Matthew Carter and Mike Parker among others. It was located in Marlborough, Massachusetts. The font business, including MyFonts, was acquired by Monotype Imaging in March 2012. The remainder of the business, responsible for Pageflex and Bolt Browser, was spun off to a new entity named Marlborough Software Development Holdings Inc. It was later renamed Pageflex, Inc following a successful management buyout in December 2013. Products Bitstream created a library of "classic" fonts (usually under different names for trademark reasons) in digital form (for example, Times Ten as 'Dutch 801'). The Bitstream font collection is most widely used through its inclusion with the CorelDRAW software. The company received extensive criticism for its strategy of cheaply offering digitisations of pre-existing typefaces that it had not designed. While technically not illegal, font designer John Hudson wou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
X-height
upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter ''x'' in the font (the source of the term), as well as the letters ''v'', ''w'', and ''z''. (Curved letters such as ''a'', ''c'', ''e'', ''m'', ''n'', ''o'', ''r'', ''s'', and ''u'' tend to exceed the x-height slightly, due to overshoot; ''i'' has a dot that tends to go above x-height.) One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters. Display typefaces intended to be used at large sizes, such as on signs and posters, vary in x-height. Many have high x-heights to be read clearly from a distance. This, though, is not universal: some display typefaces such as Cochin and Koch-Antiqua intended for publicity uses have low x- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The first Mac was released in 1984, and was advertised with the highly-acclaimed "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the ongoing Apple s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Logo Think Different Vectorized
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ''Malus sieversii'', is still found today. Apples have been grown for thousands of years in Asia and Europe and were brought to North America by European colonists. Apples have religious and mythological significance in many cultures, including Norse, Greek, and European Christian tradition. Apples grown from seed tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. Generally, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after planting. Rootstocks are used to control the speed of growth and the size of the resulting tree, allowing for easier harvesting. There are more th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple II
The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-molded plastic case, Rod Holt developed the switching power supply, while Steve Jobs's role in the design of the computer was limited to overseeing Jerry Manock's work on the plastic case. It was introduced by Jobs and Wozniak at the 1977 West Coast Computer Faire, and marks Apple's first launch of a personal computer aimed at a consumer market—branded toward American households rather than businessmen or computer hobbyists. ''Byte'' magazine referred to the Apple II, Commodore PET 2001, and TRS-80 as the "1977 Trinity". As the Apple II had the defining feature of being able to display color graphics, the Apple logo was redesigned to have a spectrum of colors. The Apple II is the first model in the Apple II series, followed by Apple ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Regis McKenna
Regis McKenna has been an influential marketer in tech and introduced some techniques today commonplace among advertisers. He and his firm covered the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store ( The Byte Shop). Among the entrepreneurial start-ups with which he worked during their formative years are America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3COM. He has been described as the man who put Silicon Valley on the map. He has been called “Silicon Valley's preeminent public relations man,” a “guru,” a “czar,” a “philosopher king,” a “legendary marketer,” Apple's “marketing guru,” “the fellow that put Intel and Apple on the map,” and “ a pioneer in the semiconductor business in terms of the mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Palo Alto
Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was established in 1894 by the American industrialist Leland Stanford when he founded Stanford University in memory of his son, Leland Stanford Jr. Palo Alto includes portions of Stanford University and borders East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. At the 2020 census, the population was 68,572. Palo Alto is one of the most expensive cities in the United States in which to live, and its residents are among the most educated in the country. However, it also has a youth suicide rate four times higher than the national average, often attributed to academic pressure. As one of the principal cities of Silicon Valley, Palo Alto is headquarters to a number of high-tech companies, includi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rob Janoff
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit. CreativeBits Design Community The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt the more vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
