|
Typographic Variants
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trajan Typeface Specimen
Trajan ( ; la, Caesar Nerva Traianus; 18 September 539/11 August 117) was Roman emperor from 98 to 117. Officially declared ''optimus princeps'' ("best ruler") by the senate, Trajan is remembered as a successful soldier-emperor who presided over one of the greatest military expansions in Roman history and led the empire to attain its greatest territorial extent by the time of his death. He is also known for his philanthropic rule, overseeing extensive public building programs and implementing social welfare policies, which earned him his enduring reputation as the second of the Five Good Emperors who presided over an era of peace within the Empire and prosperity in the Mediterranean world. Trajan was born in Italica, close to modern Seville in present-day Spain, a small Roman ''municipium'' founded by Italic settlers in the province of Hispania Baetica. He came from a branch of the gens Ulpia, the ''Ulpi Traiani'', that originated in the Umbrian town of Tuder. His ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art Director
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film industry, film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it visual communication, communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style (visual arts), style(s) to use, and when to use motion graphic design, motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the col ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Die (manufacturing)
A die is a specialized machine tool used in manufacturing industries to cut and/or form material to a desired shape or profile. Stamping dies are used with a press, as opposed to drawing dies (used in the manufacture of wire) and casting dies (used in molding) which are not. Like molds, dies are generally customized to the item they are used to create. Products made with dies range from simple paper clips to complex pieces used in advanced technology. Continuous-feed laser cutting may displace the analogous die-based process in the automotive industry, among others. Die stamping Blanking and piercing are two die cutting operations, and bending is an example of a die forming operation. Die forming Forming operations work by deforming materials like sheet metal or plastic using force (compression, tension, or both) and rely on the material's mechanical properties. Forming dies are typically made by tool and die makers and put into production after mounting into a press. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Punch (numismatics)
In numismatics, a matrix is an intermediate mould used in the process of manufacturing coins. The use of a matrix lengthens the production of dies, but makes for a gain in consistency. Terminology The matrix is an "original die": indeed it has its design in the same sense as a die Die, as a verb, refers to death, the cessation of life. Die may also refer to: Games * Die, singular of dice, small throwable objects used for producing random numbers Manufacturing * Die (integrated circuit), a rectangular piece of a semicondu .... The design is incised into the matrix, which is used to create punches. Creation of a matrix addresses the basic problem for coinage of multiplying dies, i.e. having enough accurate copies of dies to produce long runs of essentially identical coins. The creation of a master punch from a matrix is called "hobbing". In contrast, a patrix is a type of master punch with a design in relief, used to create dies. References Numismatic terminology Currenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chinese Movable Type 1313-ce
Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of various ethnicities in contemporary China ** Han Chinese, the largest ethnic group in the world and the majority ethnic group in Mainland China, Hong Kong, Macau, Taiwan, and Singapore ** Ethnic minorities in China, people of non-Han Chinese ethnicities in modern China ** Ethnic groups in Chinese history, people of various ethnicities in historical China ** Nationals of the People's Republic of China ** Nationals of the Republic of China ** Overseas Chinese, Chinese people residing outside the territories of Mainland China, Hong Kong, Macau, and Taiwan * Sinitic languages, the major branch of the Sino-Tibetan language family ** Chinese language, a group of related languages spoken predominantly in China, sharing a written script (Chines ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greek Language
Greek ( el, label=Modern Greek, Ελληνικά, Elliniká, ; grc, Ἑλληνική, Hellēnikḗ) is an independent branch of the Indo-European family of languages, native to Greece, Cyprus, southern Italy (Calabria and Salento), southern Albania, and other regions of the Balkans, the Black Sea coast, Asia Minor, and the Eastern Mediterranean. It has the longest documented history of any Indo-European language, spanning at least 3,400 years of written records. Its writing system is the Greek alphabet, which has been used for approximately 2,800 years; previously, Greek was recorded in writing systems such as Linear B and the Cypriot syllabary. The alphabet arose from the Phoenician script and was in turn the basis of the Latin, Cyrillic, Armenian, Coptic, Gothic, and many other writing systems. The Greek language holds a very important place in the history of the Western world. Beginning with the epics of Homer, ancient Greek literature includes many works of lasting impo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letter Form
A letterform, letter-form or letter form, is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter's shape. A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character or grapheme. For example, medieval scholars may discuss the particular handwritten letterforms that distinguish one script from another. The history of letterforms is discussed in fields of study relating to materials used in writing. Epigraphy includes the study of letterforms carved in stone or other permanent materials. Palaeography is the study of writing in ancient and medieval manuscripts. Calligraphy treats the letterforms of decorative writing, usually in ink. In the field of typography, type design is the process of designing typefaces that consist of sets of letterforms for use with metal print or computer. More broadly letterforms may be discussed wherever letters appear stylistically—in graffiti for example. In cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letter Case
Letter case is the distinction between the Letter (alphabet), letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowercase (or more formally ''minuscule'') in the written representation of certain languages. The writing systems that distinguish between the upper and lowercase have two parallel sets of letters, with each letter in one set usually having an equivalent in the other set. The two case variants are alternative representations of the same letter: they have the same name and pronunciation and are treated identically when sorting in alphabetical order. Letter case is generally applied in a mixed-case fashion, with both upper and lowercase letters appearing in a given piece of text for legibility. The choice of case is often prescribed by the grammar of a language or by the conventions of a particular discipline. In orthography, the uppercase is primarily reserved for special purposes, such as the first letter of a Sentence (ling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Recognition
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in Consumer Behaviour, consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components oper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Age
The Information Age (also known as the Computer Age, Digital Age, Silicon Age, or New Media Age) is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology. The onset of the Information Age has been linked to the development of the transistor in 1947, the optical amplifier in 1957, and Unix time, which began on January 1, 1970 and serves as the basis for Coordinated Universal Time and the Network Time Protocol. These technological advances have had a significant impact on the way information is processed and transmitted. According to the United Nations Public Administration Network, the Information Age was formed by capitalizing on computer microminiaturization advances, which led to modernized information systems and internet communications as the driving force of social evolution. Overview of early development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_(V&A).jpg "Click for more on -> Letter Form")
.svg "Click for more on -> Letter Case")
.jpg "Click for more on -> Brand Recognition")
