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Twitter Amplify
Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements. It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events. Twitter Amplify allows the social network to profit further from the growth in digital video advertising, which is growing many times faster than TV, search, and most other digital ad markets. Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period. Analysis by Credit Suisse puts the average cost per thousand impressions ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According to I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Verizon
Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is Delaware General Corporation Law, incorporated in Delaware. The company was formed in 1984 as Bell Atlantic as part of the breakup of the Bell System, break up of the Bell System into seven companies, each a Regional Bell Operating Company (RBOC), commonly referred to as "Baby Bells". Headquartered in Philadelphia, it originally had an operating area from New Jersey to Virginia. In 1997, Bell Atlantic expanded into New York (state), New York and the New England states by merging with fellow Baby Bell NYNEX. While Bell Atlantic was the surviving company, the merged company moved its headquarters from Philadelphia to NYNEX's old headquarters in New York City. In 2000, Bell Atlantic acquired GTE, whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BSkyB
Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and from 2018 onwards, part of Comcast. It is the UK's largest pay-TV broadcaster with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and the internet-based Sky Glass, and its flagship channels are Sky Showcase, Sky Sports and Sky Atlantic. Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all the domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ITV (TV Network)
ITV is a British free-to-air public broadcast television network. It was launched in 1955 as Independent Television to provide competition to BBC Television (established in 1936). ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time, BBC1, BBC2 and Channel 4. ITV was for four decades a network of separate companies which provided regional television services and also shared programmes between each other to be shown on the entire network. Each franchise was originally owned by a different company. After several mergers, the fifteen regional franchises are now held by two companies: ITV plc, which runs the ITV1 channel, and STV Group, which runs the STV channel. The ITV network is a separate entity from ITV plc, the company that resulted from the merger of Granada plc and Carlton Communications in 2004. ITV plc holds the Channel 3 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warner Music Group
Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and the third-largest in the global music industry, after Universal Music Group (UMG) and Sony Music Entertainment (SME). Formerly part of Time Warner (now Warner Bros. Discovery), WMG was publicly traded on the New York Stock Exchange from 2005 until 2011, when it announced its privatization and sale to Access Industries. It later had its second IPO on Nasdaq in 2020, once again becoming a public company. With a multibillion-dollar annual turnover, WMG employs more than 3,500 people and has operations in more than 50 countries throughout the world. The company owns and operates some of the largest and most successful labels in the world, including Elektra Records, Reprise Records, Warner Records, Parlophone Records (formerly owned by EMI), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vice Media
Vice Media Group LLC is an American-Canadian digital media and broadcasting company. , the Vice Media Group included five main business areas: VICE.com (digital content); VICE STUDIOS (film and TV production) VICE TV (also known as VICELAND); VICE News; and VIRTUE (an agency offering creative services). It was cited as the largest independent youth media company in the world, with 35 offices. Developing from ''Vice'' magazine, originally based in Montreal and co-founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, Vice expanded primarily into youth and young adult–focused digital media. This included online content verticals and related web series, the news division Vice News, a film production studio, and a record label among other properties. Vice re-located to New York City in 2001. Vice Media originally broadcast their news programs on HBO, which broadcast the Emmy-winning weekly documentary series ''Vice'', which premiered in April 2013. ''Vice'' features segment ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players and streaming television services. The service once offered a consumer mobile and tablet app, however this was shut down in May 2018 to allow the service to focus on its other platforms. The service was concluded after negotiations on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and shortly before its launch by EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app, and the adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channel was the third most widely distributed subscription channel in the United States, behind now-sibling channel TBS and The Weather Channel; it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally. It initially provided documentary television programming focused primarily on popular science, technology, and history, but by the 2010s had expanded into reality television and pseudo-scientific entertainment. , Discovery Channel is available to approximately 88,589,000 pay television households in the United States. History John Hendricks founded the channel and its parent company, Cable Educational Network Inc., in 1982. Several investo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg Television
Bloomberg Television (on-air as Bloomberg) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong. History Bloomberg Television first launched in the United States in mid-1994 under the name Bloomberg Direct and was first carried on the then new satellite television service DirecTV. Within a year it was renamed Bloomberg Information TV, before it was shortened to its current name in 1998. The network has taken over the channel space of the-defunct Financial News Network, as well as hiring most of the former FNN workforce. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad-funded
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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