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TubeMogul
TubeMogul is an enterprise software company for brand advertising. TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu (China), Chicago, Detroit, Kiev, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo. In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul. Company history 2007–2009 TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business. In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007. Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites. 2010–2013 In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Pay per click, effective cost per click (eCPC), and Cost per action, effective cost per action (eCPA). The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not be possible in outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach. DSPs incorporate many of the facets previously offered by advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emeryville, California
Emeryville is a city located in northwest Alameda County, California, in the United States. It lies in a corridor between the cities of Berkeley and Oakland, with a border on the shore of San Francisco Bay. The resident population was 12,905 as of 2020. Its proximity to San Francisco, the Bay Bridge, the University of California, Berkeley, and Silicon Valley has been a catalyst for recent economic growth. It is the home to Pixar Animation Studios, Peet's Coffee & Tea, the Center for Investigative Reporting, Alternative Tentacles and Clif Bar. In addition, several well-known tech and software companies are located in Emeryville: LeapFrog, Sendmail, MobiTV, Novartis (formerly Chiron before April 2006), and BigFix (now HCL). Emeryville attracts many weekday commuters due to its position as a regional employment center. Emeryville has some features of an edge city; however, it is located within the inner urban core of Oakland/the greater East Bay. It was industrialized before the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Service Agreement
A master service agreement, sometimes known as a framework agreement, is a contract reached between parties, in which the parties agree to most of the terms that will govern future transactions or future agreements. A master agreement delineates a schedule of lower-level service agreements, permitting the parties to quickly enact future transactions or agreements, negotiating only the points specific to the new transactions and relying on the provisions in the master agreement for common terms. This master agreement can be used to mediate employer-employee conflict in the workplace by having a reference point to work out solutions and set specific terms. Contracts in the information technology, contract research, and similar "open ended" fields are often negotiated as a "Master Service Agreement" and a "Statement of Work". Purpose There are two main reasons for using MSA: # To provide indemnification. It means that one company or party agrees to indemnify the other party agai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Puppet (software)
In computing, Puppet is a software configuration management tool which includes its own declarative language to describe system configuration. It is a model-driven solution that requires limited programming knowledge to use. Puppet is produced by Puppet Inc., founded by Luke Kanies in 2005. Its primary product, Puppet Enterprise, is a proprietary and closed-source version of its open-source Puppet software. They use Puppet's declarative language to manage stages of the IT infrastructure lifecycle, including the provisioning, patching, configuration, and management of operating system and application components in data centers and cloud infrastructures. Puppet uses an open-core model; its free-software version was released under version 2 of the GNU General Public License (GPL) until version 2.7.0, and later releases use the Apache License, while Puppet Enterprise uses a proprietary license. Puppet and Puppet Enterprise operate on multiple Unix-like systems (including Linux, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glassdoor
Glassdoor is an American website where current and former employees anonymously review companies. Headquartered in San Francisco, California, it has additional offices in Chicago, Dublin, London, and São Paulo. Glassdoor also allows its users to anonymously submit and view salaries as well as search and apply for jobs on its platform. In 2018, the company was acquired by the multinational firm Recruit Holdings for US$1.2 billion, and it continues to operate as an independent subsidiary. Founding The company was cofounded in 2007 by Tim Besse, Robert Hohman, who serves as the company's CEO, and Expedia founder Rich Barton, who served as the company's chairman. As revealed in an 2014 article in the ''New York Times'', the idea came from a brainstorming session between Barton and Hohman, when Barton relayed the story of accidentally leaving the results of an employee survey on the printer while working at Expedia, when the two began to think about what would have happened if the r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deloitte
Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professionals in the world and is considered one of the Big Four accounting firms along with EY (Ernst & Young), KPMG and PricewaterhouseCoopers (PWC). The firm was founded by William Welch Deloitte in London in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touche Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have included Monitor Group, a large strategy consulting business, in Janu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SXSW
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas; both years, there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995-2001), West by Southwest (2006-2010) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Botnets
A botnet is a group of Internet-connected devices, each of which runs one or more Internet bot, bots. Botnets can be used to perform distributed denial-of-service attack, Distributed Denial-of-Service (DDoS) attacks, steal data, send Spamming, spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and "Computer network, network". The term is usually used with a negative or malicious connotation. Overview A botnet is a logical collection of Internet-connected devices, such as computers, smartphones or Internet of things (IoT) devices whose Computer security, security have been breached and control ceded to a third party. Each compromised device, known as a "bot," is created when a device is penetrated by software from a ''malware'' (malicious software) distribution. The controller of a botnet is able to direct the activities of these com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VivaKi
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. History The company was founded by 20 year old Marcel Bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TrustE
TrustArc (formerly TRUSTe) is a privacy compliance technology company based in San Francisco, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool. History TrustArc, was founded as a non-profit industry association called TRUSTe in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns. In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the U.S. Department of Commerce and the European Union, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide a fram ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
