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Tony Spaeth
Otto Lucien Anton "Tony" Spaeth', Jr. February 6, 1934 - January 13, 2021 – born in Saint Louis, Missouri – was a corporate identity planner, consultant, critic and teacher. His work developed the premise that ''institutional branding systems'' are best understood as tools of ''leadership'' – tools to establish directional clarity, motivate performance, and affect structural change as well as to revitalize market presence: ' Early years During his childhood, Spaeth's parents took in Anthony Bailey (then himself a child) as a war refugee; Bailey has since told the story of their shared childhood years in the books ''America, Lost & Found'' and ''England, First & Last''. Later work From a base in Rye, New York, since 1990 Spaeth has provided identity planning and creative counsel to scores of clients in diverse categories. He is credited with such corporate brands as Dow Jones, Eastman Chemical, Celera Genomics, Flowserve, Commonfund, FIRST Robotics and Outward Bound U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tony Spaeth (cropped)
Otto Lucien Anton "Tony" Spaeth', Jr. February 6, 1934 - January 13, 2021 – born in Saint Louis, Missouri – was a corporate identity planner, consultant, critic and teacher. His work developed the premise that ''institutional branding systems'' are best understood as tools of ''leadership'' – tools to establish directional clarity, motivate performance, and affect structural change as well as to revitalize market presence: ' Early years During his childhood, Spaeth's parents took in Anthony Bailey (then himself a child) as a war refugee; Bailey has since told the story of their shared childhood years in the books ''America, Lost & Found'' and ''England, First & Last''. Later work From a base in Rye, New York, since 1990 Spaeth has provided identity planning and creative counsel to scores of clients in diverse categories. He is credited with such corporate brands as Dow Jones, Eastman Chemical, Celera Genomics, Flowserve, Commonfund, FIRST Robotics and Outward Bound U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Conference Board
The Conference Board, Inc. is a 501(c)(3) non-profit business membership and research group organization. It counts over 1,000 public and private corporations and other organizations as members, encompassing 60 countries. The Conference Board convenes conferences and peer-learning groups, conducts economic and business management research, and publishes several widely tracked economic indicators. History The organization was founded in 1916 as the National Industrial Conference Board (NICB). At the time, tensions between labor and management in the United States were seen as potentially explosive in the wake of the Triangle Shirtwaist Factory fire in 1911 and the Ludlow Massacre in 1914. In 1915 presidents of twelve major corporations in the United States and six leading industry associations met in Yama, New York to formulate the business community's response to continued labor unrest and growing public criticism. After additional crisis meetings, the National Industrial Confe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business School Alumni
Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher learning in the United States and one of the most prestigious and highly ranked universities in the world. The university is composed of ten academic faculties plus Harvard Radcliffe Institute. The Faculty of Arts and Sciences offers study in a wide range of undergraduate and graduate academic disciplines, and other faculties offer only graduate degrees, including professional degrees. Harvard has three main campuses: the Cambridge campus centered on Harvard Yard; an adjoining campus immediately across Charles River in the Allston neighborhood of Boston; and the medical campus in Boston's Longwood Medical Area. Harvard's endowment is valued at $50.9 billion, making it the wealthiest academic institution in the world. Endowment inco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1934 Births
Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maximum Mercalli intensity of XI (''Extreme''), killing an estimated 6,000–10,700 people. * January 26 – A 10-year German–Polish declaration of non-aggression is signed by Nazi Germany and the Second Polish Republic. * January 30 ** In Nazi Germany, the political power of federal states such as Prussia is substantially abolished, by the "Law on the Reconstruction of the Reich" (''Gesetz über den Neuaufbau des Reiches''). ** Franklin D. Roosevelt, President of the United States, signs the Gold Reserve Act: all gold held in the Federal Reserve is to be surrendered to the United States Department of the Treasury; immediately following, the President raises the statutory gold price from US$20.67 per ounce to $35. * February 6 – F ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Researchers
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets *Niche market *Open market, a free trade economy; the antonym of close ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Footnotes
A note is a string of text placed at the bottom of a page in a book or document or at the end of a chapter, volume, or the whole text. The note can provide an author's comments on the main text or citations of a reference work in support of the text. Footnotes are notes at the foot of the page while endnotes are collected under a separate heading at the end of a chapter, volume, or entire work. Unlike footnotes, endnotes have the advantage of not affecting the layout of the main text, but may cause inconvenience to readers who have to move back and forth between the main text and the endnotes. In some editions of the Bible, notes are placed in a narrow column in the middle of each page between two columns of biblical text. Numbering and symbols In English, a footnote or endnote is normally flagged by a superscripted number immediately following that portion of the text the note references, each such footnote being numbered sequentially. Occasionally, a number between brack ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outward Bound USA
Outward Bound USA (OBUSA) is a non-profit organization providing experiential education in the United States through a network of regional schools, especially in wilderness settings. Outward Bound counts among its desired outcomes the development of self-awareness, self-confidence, leadership skills, environmental and social responsibility. History Like other Outward Bound International member organizations, Outward Bound USA's course offerings are derived from the work of German educator Kurt Hahn and his Outward Bound schools co-founded with Lawrence Holt in the United Kingdom in 1941. The first course in the United States was run in 1961 for the Peace Corps, which it helped to shape.Outward Bound International (2004). Birth of Outward Bound''. Retrieved December 9, 2007. Outward Bound schools * Chesapeake Bay Outward Bound School * Colorado Outward Bound School * Hurricane Island Outward Bound School * North Carolina Outward Bound School * Northwest Outward Bound Schoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
For Inspiration And Recognition Of Science And Technology
For Inspiration and Recognition of Science and Technology (''FIRST'') is an international youth organization that operates the ''FIRST'' Robotics Competition, ''FIRST'' LEGO League Challenge, ''FIRST'' LEGO League Explore, ''FIRST'' LEGO League Discover, and ''FIRST'' Tech Challenge competitions. Founded by Dean Kamen and Woodie Flowers in 1989, its expressed goal is to develop ways to inspire students in engineering and technology fields. Its philosophy is expressed by the organization as ''Coopertition'' and G''racious Professionalism''. ''FIRST'' also operates ''FIRST'' Place, a research facility at ''FIRST'' Headquarters in Manchester, New Hampshire, where it holds educational programs and day camps for students and teachers. Structure ''FIRST'' operates as a non-profit public charity corporation. It licenses qualified teams, usually affiliated with schools or other youth organizations, to participate in its competitions. The teams in turn pay a fee to ''FIRST''; these fee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commonfund
Based in Connecticut, Commonfund is an American asset management firm founded in 1971 with a seed grant from the Ford Foundation. As a private nonprofit organization, the firm manages customized investment programs for endowments, foundations, public pension funds, and other mission-driven institutions. The organization has additional offices in New York City, San Francisco, London, and Beijing. Along with Yale University CIO David F. Swensen, Commonfund helped pioneer applying the "endowment model" of investing to institutional investor portfolios. As of 2021, Commonfund had approximately US$28 billion in assets under management. Commonfund is currently the second-largest manager of outsourced endowment assets in the U.S. (surpassed only by the Vanguard Group). Commonfund also operates the Commonfund Institute, which provides the investment management field with investment research and professional development programs such as the Commonfund Benchmark Studies, the Commonfund Hig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
