The Milton Berle Show
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The Milton Berle Show
''Texaco Star Theater'' was an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr. Television". The classic 1940–1944 version of the program, hosted by radio's Fred Allen, was followed by a radio series on ABC (the former NBC Blue) in the spring of 1948. When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show had a huge cultural impact. Once Texaco ended its sponsorship in 1953, the show became known as ''The Milton Berle Show'' for its final few seasons. Radio The roots of ''Texaco Star Theater'' were in a 1930s radio hit, ''Ed Wynn, the Fire Chief'', featuring the manic "Perfect Fool" in a half-hour of vaudevillian routines interspersed with music. Wynn's ratings began to slide and the comedian lapsed amidst personal and professional crises, and ...
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John Barrymore
John Barrymore (born John Sidney Blyth; February 14 or 15, 1882 – May 29, 1942) was an American actor on stage, screen and radio. A member of the Drew and Barrymore theatrical families, he initially tried to avoid the stage, and briefly attempted a career as an artist, but appeared on stage together with his father Maurice in 1900, and then his sister Ethel the following year. He began his career in 1903 and first gained attention as a stage actor in light comedy, then high drama, culminating in productions of ''Justice'' (1916), '' Richard III'' (1920) and ''Hamlet'' (1922); his portrayal of Hamlet led to him being called the "greatest living American tragedian". After a success as ''Hamlet'' in London in 1925, Barrymore left the stage for 14 years and instead focused entirely on films. In the silent film era, he was well received in such pictures as '' Dr. Jekyll and Mr. Hyde'' (1920), '' Sherlock Holmes'' (1922) and '' The Sea Beast'' (1926). During this period, he gaine ...
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Town Hall Tonight
''The Fred Allen Show'' is a long-running American radio comedy program starring comedian Fred Allen and his wife Portland Hoffa. Over the course of the program's 17-year run, it was sponsored by Linit Bath Soaps, Hellmann's, Ipana, Sal Hepatica, Texaco and Tenderleaf Tea. The program ended in 1949 under the sponsorship of the Ford Motor Company. The most popular period of the program was the few years of sponsorship under The Texas Company. During this time, the program was known as ''Texaco Star Theatre with Fred Allen''. On the December 6, 1942 episode of the program, Allen premiered his first in a series of segments known as "Allen's Alley". The segments would have Allen strolling through an imaginary neighborhood, knocking on the "doors" of various neighbors, including average-American John Doe (played by John Brown), Mrs. Nussbaum (Minerva Pious), pompous poet Falstaff Openshaw (Alan Reed), Titus Moody (Parker Fennelly), and boisterous Southern senator Beauregard Claghorn ...
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Sal Hepatica
Sal Hepatica is the name of a mineral salt laxative that was produced and marketed by Bristol-Myers from its inception in 1887, becoming its first nationally recognized product in 1903, until 1958. When dissolved in water, it was said to reproduce the taste and effect of the natural mineral waters of Bohemia. Composition and mechanism of action The product was composed of Glauber's salt (sodium sulfate), baking soda (sodium bicarbonate), tartaric acid, common salt (sodium chloride), sodium phosphate and traces of lithium carbonate and water. It was marketed as a saline laxative and alkalinizing agent. In the latter role it was recommended for dissolving uric acid in gout and "rheumatism", and for various other stomach, liver, and kidney disorders. See also * Epsom Salt A Magnesium sulfate salt marketed as the active ingredient in the water from Epsom References {{reflist External linksCollection of mid-twentieth century advertising featuring Sal Heptica from the TJS Labs G ...
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Ipana
Ipana was a toothpaste product manufactured by Bristol-Myers Company. The wintergreen flavored toothpaste (0.243% sodium fluoride was its active ingredient) reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s. Introduction and early popularity Ipana was introduced in 1901 by the Bristol-Myers Company of New York. Ipana was an early and large sponsor on United States radio broadcasts starting in 1923 with the program ''The Ipana Troubadors''. A series of popular records was issued under that name by Columbia from 1925 through 1931. Sam Lanin was the leader and contractor of the studio group. From 1934 to 1940, the brand sponsored ''The Fred Allen Show'', which ran under the names ''The Hour of Smiles'' and ''Town Hall Tonight''. After Allen switched sponsors, Ipana sponsored ''It's Time to Smile'', with Eddie Cantor and Dinah Shore. With hexachlorophene In 1959, Bristol-Myers added ...
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