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The Medium Is The Massage
''The Medium Is the Massage: An Inventory of Effects'' is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo. The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways. Origin of the title The title is a play on McLuhan's often-quoted phrase "The medium is the message." The book was initiated by Quentin Fiore. McLuhan adopted the term "massage" to denote the effect of numerous media in how they 'massage' the human sensorium. Accor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Penguin Books
Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year."About Penguin – company history" , Penguin Books. Penguin revolutionised publishing in the 1930s through its inexpensive paperbacks, sold through Woolworths Group (United Kingdom), Woolworths and other stores for Sixpence (British coin), sixpence, bringing high-quality fiction and non-fiction to the mass market. Its success showed that large audiences existed for serious books. It also affected modern British popular culture significantly through its books concerning politics, the arts, and science. Penguin Books is now an imprint (trade name), imprint of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mirror Writing
Mirror writing is formed by writing in the direction that is the reverse of the natural way for a given language, such that the result is the mirror image of normal writing: it appears normal when it is reflected in a mirror. It is sometimes used as an extremely primitive form of cipher. A common modern usage of mirror writing can be found on the front of ambulances, where the word "AMBULANCE" is often written in very large mirrored text, so that drivers see the word the right way around in their rear-view mirror. Some people are able to produce handwritten mirrored text. Notably, Leonardo da Vinci wrote most of his personal notes in this way. Mirror writing calligraphy was popular in the Ottoman Empire, where it often carried mystical associations. Ability to write mirrored text An informal Australian newspaper experiment identified 10 true mirror-writers in a readership of 65,000. A higher proportion of left-handed people are better mirror writers than right-handed people, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thesis
A thesis ( : theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: DocumentationPresentation of theses and similar documents International Organization for Standardization, Geneva, 1986. In some contexts, the word "thesis" or a cognate is used for part of a bachelor's or master's course, while "dissertation" is normally applied to a doctorate. This is the typical arrangement in American English. In other contexts, such as within most institutions of the United Kingdom and Republic of Ireland, the reverse is true. The term graduate thesis is sometimes used to refer to both master's theses and doctoral dissertations. The required complexity or quality of research of a thesis or dissertation can vary by country, university, or program, and the required minimum study period may thus vary significantly in d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arrangement is '' codex'' (plural, ''codices''). In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page. As an intellectual object, a book is prototypically a composition of such great length that it takes a considerable investment of time to compose and still considered as an investment of time to read. In a restricted sense, a book is a self-sufficient section or part of a longer composition, a usage reflecting that, in antiquity, long works had to be written on several scrolls and each scroll had to be identified by the book it contained. Each part of Aristotle's ''Physics'' is called a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheel
A wheel is a circular component that is intended to rotate on an axle Bearing (mechanical), bearing. The wheel is one of the key components of the wheel and axle which is one of the Simple machine, six simple machines. Wheels, in conjunction with axles, allow heavy objects to be moved easily facilitating movement or transportation while supporting a load, or performing labor in machines. Wheels are also used for other purposes, such as a ship's wheel, steering wheel, potter's wheel, and flywheel. Common examples are found in transport applications. A wheel reduces friction by facilitating motion by rolling together with the use of Axle, axles. In order for wheels to rotate, a Moment (physics), moment needs to be applied to the wheel about its axis, either by way of gravity or by the application of another external force or torque. Using the wheel, Sumer, Sumerians invented a device that spins clay as a potter shapes it into the desired object. Terminology The English word '':wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology
Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, industry, communication, transportation, and daily life. Technologies include physical objects like utensils or machines and intangible tools such as software. Many technological advancements have led to societal changes. The earliest known technology is the stone tool, used in the prehistoric era, followed by fire use, which contributed to the growth of the human brain and the development of language in the Ice Age. The invention of the wheel in the Bronze Age enabled wider travel and the creation of more complex machines. Recent technological developments, including the printing press, the telephone, and the Internet have lowered communication barriers and ushered in the knowledge economy. While technology contributes to econom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typographical Error
A typographical error (often shortened to typo), also called a misprint, is a mistake (such as a spelling mistake) made in the typing of printed (or electronic) material. Historically, this referred to mistakes in manual type-setting (typography). Technically, the term includes ''errors due to mechanical failure'' or slips of the hand or finger, but excludes ''errors of ignorance'', such as spelling errors, or changing and misuse of words such as "than" and "then". Before the arrival of printing, the "copyist's mistake" or "scribal error" was the equivalent for manuscripts. Most typos involve simple duplication, omission, transposition, or substitution of a small number of characters. "Fat Finger", or "Fat-Finger Syndrome" ( also used in financial sectors), a slang term, refers to an unwanted secondary action when typing. When one's finger is bigger than the touch zone, there can be inaccuracy in the fine motor movements and accidents may occur. This is common with touchscreens. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typesetting
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or ''glyphs'' in digital systems representing ''characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly). The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dustbin Of History
The phrase "ash heap of history", literarily speaking, refers to ghost towns or artifacts that have lost their relevance. Visiting Rome in the 14th century, Italian writer Petrarch called the city "a rubbish heap of history". In 1887 the English essayist Augustine Birrell (1850–1933) coined the term in his series of essays, "Obiter Dicta": ''that great dust heap called 'history.' '' A notable usage was that of the Russian Bolshevik Leon Trotsky referring to the Mensheviks: "Go where you belong from now on – into the dustbin of history!" as the Menshevik faction walked out of the All-Russian Congress of Soviets on 25 October 1917 in Petrograd. In a speech to the British House of Commons, on 8 June 1982, U.S. President Ronald Reagan later responded that "freedom and democracy will leave Marxism Marxism is a left-wing to far-left method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cliché
A cliché ( or ) is an element of an artistic work, saying, or idea that has become overused to the point of losing its original meaning or effect, even to the point of being weird or irritating, especially when at some earlier time it was considered meaningful or novel. In phraseology, the term has taken on a more technical meaning, referring to an expression imposed by conventionalized linguistic usage. The term is often used in modern culture for an action or idea that is expected or predictable, based on a prior event. Typically pejorative, "clichés" may or may not be true. Some are stereotypes, but some are simply truisms and facts. Clichés often are employed for comedic effect, typically in fiction. Most phrases now considered clichéd originally were regarded as striking but have lost their force through overuse. The French poet Gérard de Nerval once said, "The first man who compared woman to a rose was a poet, the second, an imbecile." A cliché is often a vivid d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sensorium
A sensorium (/sɛnˈsɔːrɪəm/) (plural: sensoria) is the apparatus of an organism's perception considered as a whole, the "seat of sensation" where it experiences, perceives and interprets the environments within which it lives. The term originally entered English from the Late Latin in the mid-17th century, from the stem ''sens-'' ("sense"). In earlier use it referred, in a broader sense, to the brain as the mind's organ (''Oxford English Dictionary'' 1989). In medical, psychological, and physiological discourse it has come to refer to the total character of the unique and changing sensory environments perceived by individuals. These include the sensation, perception, and interpretation of information about the world around us by using faculties of the mind such as senses, phenomenal and psychological perception, cognition, and intelligence. Ratios of sensation In the 20th century the sensorium became a key part of the theories of Marshall McLuhan, Edmund Carpenter and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
