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The Gatorade Company
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, with Prime, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts ...
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TBWA\Chiat\Day
TBWA\Chiat\Day ( ) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees. TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. The current president of the Los Angeles office is Erin Riley; the New York office is headed by Rob Schwartz. Portfolio * "1984" (198 ...
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Vitaminwater
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s. By 2002, the Glacéau line of waters were the top-selling enhanced water brand in the United States, with the company's VitaminWater being its best-selling product. In 2006, the company earned US$350 million in revenue. The company then began its global expansion, launching its products in the United Kingdom and Australia in 2008, France in 2009 and Argentina in 2011. Energy Brands is ow ...
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Steve Spurrier
Stephen Orr Spurrier (born April 20, 1945) is an American former American football, football quarterback and coach who played in the National Football League (NFL) for 10 seasons before coaching for 38 years, primarily in college. He is often referred to by his nickname, "the Head Ball Coach". Spurrier was a multi-sport all-state athlete at Science Hill High School in Johnson City, Tennessee. He attended the University of Florida, where he won the 1966 Heisman Trophy as a college football quarterback with the Florida Gators. The San Francisco 49ers picked him in the first round of the 1967 NFL draft, and he spent a decade playing professionally in the National Football League (NFL), mainly as a backup quarterback and punter (football), punter. Spurrier was inducted into the College Football Hall of Fame as a player in 1986. After retiring as a player, Spurrier went into coaching and spent five years as a college assistant at Florida, Georgia Tech Yellow Jackets football, Georgi ...
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Quarterback
The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern American football, the quarterback is usually considered the leader of the offense, and is often responsible for calling the play in the huddle. The quarterback also touches the ball on almost every offensive play, and is almost always the offensive player that throws forward passes. When the QB is tackled behind the line of scrimmage, it is called a sack. Overview In modern American football, the starting quarterback is usually the leader of the offense, and their successes and failures can have a significant impact on the fortunes of their team. Accordingly, the quarterback is among the most glorified, scrutinized, and highest-paid positions in team sports. '' Bleacher Report'' describes the signing of a starting quarterback as a Catch- ...
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Phosphate
In chemistry, a phosphate is an anion, salt, functional group or ester derived from a phosphoric acid. It most commonly means orthophosphate, a derivative of orthophosphoric acid . The phosphate or orthophosphate ion is derived from phosphoric acid by the removal of three protons . Removal of one or two protons gives the dihydrogen phosphate ion and the hydrogen phosphate ion ion, respectively. These names are also used for salts of those anions, such as ammonium dihydrogen phosphate and trisodium phosphate. File:3-phosphoric-acid-3D-balls.png, Phosphoricacid File:2-dihydrogenphosphate-3D-balls.png, Dihydrogenphosphate File:1-hydrogenphosphate-3D-balls.png, Hydrogenphosphate File:0-phosphate-3D-balls.png, Phosphate In organic chemistry, phosphate or orthophosphate is an organophosphate, an ester of orthophosphoric acid of the form where one or more hydrogen atoms are replaced by organic groups. An example is trimethyl phosphate, . The term also refers to the triv ...
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Potassium
Potassium is the chemical element with the symbol K (from Neo-Latin ''kalium'') and atomic number19. Potassium is a silvery-white metal that is soft enough to be cut with a knife with little force. Potassium metal reacts rapidly with atmospheric oxygen to form flaky white potassium peroxide in only seconds of exposure. It was first isolated from potash, the ashes of plants, from which its name derives. In the periodic table, potassium is one of the alkali metals, all of which have a single valence electron in the outer electron shell, that is easily removed to create an ion with a positive charge – a cation, that combines with anions to form salts. Potassium in nature occurs only in ionic salts. Elemental potassium reacts vigorously with water, generating sufficient heat to ignite hydrogen emitted in the reaction, and burning with a lilac- colored flame. It is found dissolved in sea water (which is 0.04% potassium by weight), and occurs in many minerals such as orthoclase, ...
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Sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double sugars, are molecules made of two bonded monosaccharides; common examples are sucrose (glucose + fructose), lactose (glucose + galactose), and maltose (two molecules of glucose). White sugar is a refined form of sucrose. In the body, compound sugars are hydrolysed into simple sugars. Longer chains of monosaccharides (>2) are not regarded as sugars, and are called oligosaccharides or polysaccharides. Starch is a glucose polymer found in plants, the most abundant source of energy in human food. Some other chemical substances, such as glycerol and sugar alcohols, may have a sweet taste, but are not classified as sugar. Sugars are found in the tissues of most plants. Honey and fruits are abundant natural sources of simple sugars. Suc ...
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Sodium
Sodium is a chemical element with the symbol Na (from Latin ''natrium'') and atomic number 11. It is a soft, silvery-white, highly reactive metal. Sodium is an alkali metal, being in group 1 of the periodic table. Its only stable isotope is 23Na. The free metal does not occur in nature, and must be prepared from compounds. Sodium is the sixth most abundant element in the Earth's crust and exists in numerous minerals such as feldspars, sodalite, and halite (NaCl). Many salts of sodium are highly water-soluble: sodium ions have been leached by the action of water from the Earth's minerals over eons, and thus sodium and chlorine are the most common dissolved elements by weight in the oceans. Sodium was first isolated by Humphry Davy in 1807 by the electrolysis of sodium hydroxide. Among many other useful sodium compounds, sodium hydroxide (lye) is used in soap manufacture, and sodium chloride (edible salt) is a de-icing agent and a nutrient for animals including h ...
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Ray Graves
Samuel Ray Graves (December 31, 1918 – April 10, 2015) was an American college and professional American football, football player and college football coach. He was a native of Tennessee and a graduate of the University of Tennessee, where he was the starting Center (football), center and team captain for the Tennessee Volunteers football, Volunteers under head coach Robert Neyland. After playing in the National Football League for three seasons, he returned to Tennessee to serve as an assistant football coach, then left for a longer stint as an assistant at Georgia Tech Yellowjackets football, Georgia Tech under head coach Bobby Dodd. He was the head football coach at the University of Florida from 1960 until 1969, where he led the Florida Gators football, Gators to their most successful decade in program history up to that point. While at Florida, he recruited and coached Heisman Trophy-winning quarterback Steve Spurrier, who often praised Graves as a role model and mentor ...
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Florida Gators Football
The Florida Gators football program represents the University of Florida (UF) in American college football. Florida competes in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the Eastern Division of the Southeastern Conference (SEC). They play their home games in Steve Spurrier-Florida Field at Ben Hill Griffin Stadium (nicknamed "The Swamp") on the university's Gainesville campus. Florida's football program was established along with the university in 1906, took on the "Gators" nickname in 1911, began playing in newly constructed Florida Field in 1930, and joined the Southeastern Conference as a founding member in 1932. On the field, the Gators found intermittent success during the first half of the 20th century, with a highlight being the 1928 squad that went 8–1 and led the nation in scoring. Florida football enjoyed its first sustained success in the 1960s under head coach Ray Graves. After having appeared in only two sanctio ...
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Dana Shires
Dana L. Shires, Jr. (born November 22, 1932) is an American physician, research scientist, and inventor. He was a member of the research team that did the work leading to the invention of Gatorade. He is the co-founder and former CEO of LifeLink Foundation, an organization created to promote, support and assist in the transplantation therapy of organs and tissues. Early life Dana Shires was born in Coral Gables, Florida. His childhood was spent in Virginia and West Virginia. After the end of the Second World War, his family moved back to Florida, where he attended Lee High School, in Jacksonville. With the start of the Korean War, Shires spent three years in the Marine Corps, including a year as part of a Marine aviation squadron on a U.S. aircraft carrier. Following his stint in the Marines, Shires returned to Florida, and in 1954 started his undergraduate studies at the University of Florida. He graduated in 1957, and, inspired by an uncle who was a doctor, continued with m ...
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Gatorade Early Testing Photo
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, with Prime, and with Lucozade in the United Kingdom. Within the United States, Gatorade accou ...
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