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The Ehrenberg-Bass Institute For Marketing Science
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Based at the University of South Australia in Adelaide, Ehrenberg-Bass is an independent, not-for-profit research institute. Previously named the Marketing Science Centre, it was elevated to institute status in 2005 after recognition of over a decade of achievements. It is the first university institute devoted to marketing science. To signal the Institute's research philosophy it was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. During their careers, both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied. Since its inauguration as an Institute, the team at Ehrenberg-Bass has continued to grow under the leadership of Director, Professor Byron Sharp. A team of over 60 Marketing Scientists are advancing marketing knowledge, busting pseud ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of South Australia
The University of South Australia (UniSA) is a public research university in the Australian state of South Australia. It is a founding member of the Australian Technology Network of universities, and is the largest university in South Australia with approximately 37,000 students. The university was founded in its current form in 1991 with the merger of the South Australian Institute of Technology (SAIT, established in 1889 as the South Australian School of Mines and Industries) and the South Australian College of Advanced Education (SACAE, established 1856). The legislation to establish and name the new University of South Australia was introduced by the Hon Mike Rann MP, Minister of Employment and Further Education. Under the University's Act, its original mission was "to preserve, extend and disseminate knowledge through teaching, research, scholarship and consultancy, and to provide educational programs that will enhance the diverse cultural life of the wider community". Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jerry Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behaviour, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. Education Professor Wind received his PhD from Stanford University in 1967 and his MA (1963)and B Soc Sci (1961) degrees from The Hebrew University in Jerusalem. He also received an M.A. Honors from the University of Pennsylvania. Career Over the years, Wind has served as editor-in-chief of the ''Journal of Marketing'', the policy boards of the ''Journal of Consumer Research'' and '' Marketing Science'', the editorial bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research Institutes Established In 2005
Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, ec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Organizations
Market is a term used to describe concepts such as: * Market (economics), system in which parties engage in transactions according to supply and demand * Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market * Foreign exchange market *Grey market, commodity trade outside of original producer's distribution channel *Media market, geographic area with mostly the same set of media outlets * Niche market *Open market, a free trade economy; the antonym of c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research Institutes In Australia
Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, econom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The ARF conducts several research initiatives. It publishes the ''Journal of Advertising Research'', a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the ''Roy Morgan Information Center'' as a clearinghouse for advertisin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Advertising Research
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The ARF conducts several research initiatives. It publishes the ''Journal of Advertising Research'', a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the ''Roy Morgan Information Center'' as a clearinghouse for advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Professional
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wharton School
The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881 through a donation from Joseph Wharton. The Wharton School awards the Bachelor of Science with a school-specific economics major, with concentrations in over 18 disciplines in Wharton's academic departments. The degree is a general business degree focused on core business skills. At the graduate level, the Master of Business Administration (MBA) program can be pursued standalone or offers dual studies leading to a joint degree from other schools (e.g., law, engineering, government). Similarly, in addition to its tracks in accounting, finance, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Caribbean Sea, and to the west and south by the Pacific Ocean. Because it is on the North American Plate, North American Tectonic Plate, Greenland is included as a part of North America geographically. North America covers an area of about , about 16.5% of Earth's land area and about 4.8% of its total surface. North America is the third-largest continent by area, following Asia and Africa, and the list of continents and continental subregions by population, fourth by population after Asia, Africa, and Europe. In 2013, its population was estimated at nearly 579 million people in List of sovereign states and dependent territories in North America, 23 independent states, or about 7.5% of the world's population. In Americas (terminology)#Human ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adelaide
Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The demonym ''Adelaidean'' is used to denote the city and the residents of Adelaide. The Traditional Owners of the Adelaide region are the Kaurna people. The area of the city centre and surrounding parklands is called ' in the Kaurna language. Adelaide is situated on the Adelaide Plains north of the Fleurieu Peninsula, between the Gulf St Vincent in the west and the Mount Lofty Ranges in the east. Its metropolitan area extends from the coast to the foothills of the Mount Lofty Ranges, and stretches from Gawler in the north to Sellicks Beach in the south. Named in honour of Queen Adelaide, the city was founded in 1836 as the planned capital for the only freely-settled British province in Australia. Colonel William Light, one of Adelaide's foun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australasia
Australasia is a region that comprises Australia, New Zealand and some neighbouring islands in the Pacific Ocean. The term is used in a number of different contexts, including geopolitically, physiogeographically, philologically, and ecologically, where the term covers several slightly different, but related regions. Derivation and definitions Charles de Brosses coined the term (as French ''Australasie'') in ''Histoire des navigations aux terres australes'' (1756). He derived it from the Latin for "south of Asia" and differentiated the area from Polynesia (to the east) and the southeast Pacific (Magellanica). In the late 19th century, the term Australasia was used in reference to the "Australasian colonies". In this sense it related specifically to the British colonies south of Asia: New South Wales, Queensland, South Australia, Tasmania, Western Australia, Victoria (i.e., the Australian colonies) and New Zealand. Australasia found continued geopolitical attention in the earl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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