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The ESPN Sports Poll
The ESPN (Chilton) Sports Poll was created by the Chilton Company in 1993 and launched on January 4, 1994. The Sports Poll was the first ongoing research service to measure sports fan interests, activities and preferences in the United States. In 1997, the influence of the Sports Poll was recognized by '' Sporting News'': "the ESPN Chilton poll, in less than three years has become the single most utilized sports intelligence service in the U.S., a staple now of sports organizations, media and sponsoring companies. His research provides timely data on sports fan interests and behaviors year round, which is an invaluable marketing tool." Included in topics covered by the Sports Poll: Favorite sport; fan and avid fan base by sport for 20+ different sports; favorite athletes by sport; favorite team by sport; amount and way of following sports; awareness of sponsorships; purchase of sports related products and services. The ESPN Sports Poll has collected 1,000 - 2,000 interviews a mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chilton Company
Chilton Company (AKA Chilton Printing Co., Chilton Publishing Co., Chilton Book Co. and Chilton Research Services) is a former publishing company, most famous for its trade magazines, and automotive manuals. It also provided conference and market research services to a wide variety of industries. Chilton grew from a small publisher of a single magazine to a leading publisher of business-to-business magazines, consumer and professional automotive manuals, craft and hobby books, and a large, well-known marketing research company. In the early years, its flagship magazine was ''Iron Age''. In 1955, Chilton's profit reached $1 million for the first time, of which ''Iron Age'' accounted for $750,000. By 1980, ''Iron Ages revenue and status had declined due to the reduction in the size of the US metalworking manufacturing industry, and ''Jewelers Circular Keystone'' captured the position of Chilton's most profitable magazine. While Chilton had leading magazines in several different indu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fan (aficionado)
A fan or fanatic, sometimes also termed an aficionado or enthusiast, is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity, a sport, a sports team, a genre, a politician, a book, a movie, a video game or an entertainer. Collectively, the fans of a particular object or person constitute its fanbase or fandom. They may show their enthusiasm in a variety of ways, such as by promoting the object of their interest, being members of a related fan club, holding or participating in fan conventions or writing fan mail. They may also engage in creative activities ("fan labor") such as creating fanzines, writing fan fiction, making memes or drawing fan art. Etymology Merriam-Webster, the Oxford dictionary and other sources define "fan" as a shortened version of the word ''fanatic''. '' Fanatic'' itself, introduced into English around 1550, means "marked by excessive enthusiasm and often intense uncritical devotion". It comes from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sporting News
The ''Sporting News'' is a website and former magazine publication owned by Sporting News Holdings, which is a U.S.-based sports media company formed in December 2020 by a private investor consortium. It was originally established in 1886 as a print magazine. It became the dominant American publication covering baseball, acquiring the nickname "The Bible of Baseball." From 2002 to February 2022, it was known simply as ''Sporting News''. In December 2012, ''Sporting News'' ended print publication and shifted to a digital-only publication. It currently has editions in the United States, Canada, Australia, and Japan. History Early history *March 17, 1886: ''The Sporting News'' (''TSN''), founded in St. Louis by Alfred H. Spink, a director of the St. Louis Browns baseball team, publishes its first edition. The weekly newspaper sells for 5 cents. Baseball, horse racing and professional wrestling received the most coverage in the first issue. Meanwhile, the sporting weeklies ''Cl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Eagan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices and auxiliary studios in Miami, New York City, Las Vegas, Seattle, Charlotte, Washington, D.C., and Los Angeles. James Pitaro currently serves as chairman of ESPN, a position he has held since March 5, 2018, following the resignation of John Skipper on December 18, 2017. While ESPN is one of the most successful sports networks, there has been criticism of ESPN. This includes accusations of biased coverage, conflict of interest, and controversies with individual broadcasters and analysts. , ESPN reaches approximately 76 million te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchang ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Business
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, through casual or organized participation, improve participants' physical health. Hundreds of sports exist, from those between single contestants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. In certain sports such as racing, many contestants may compete, simultaneously or consecutively, with one winner; in others, the contest (a ''match'') is between two sides, each attempting to exceed the other. Some sports allow a "tie" or "draw", in which there is no single winner; others provide tie-breaking methods to ensure one winner and one loser. A number of contests may be arranged in a tournament producing a champion. Many sports leagues make an annual champion by arranging games in a r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
