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Taptica
Tremor International Ltd., comprising Tremor Video and Unruly, is a publicly traded advertising-technology company. Founded in 2007, it focuses on digital advertising including video, mobile, native, display technology, and connected TV. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol TRMR. History The company was founded as Marimedia in 2007 by Maia Shiran and Ariel Cababie, as an online advertising company. The principal technology platform was launched in 2011 as Ad$Gadget. It was subsequently renamed as Qadabra. It acted as an interface between buyers and sellers of online advertising. In November 2010, Hagai Tal and Ehud Levy acquired 50% of the company, with Hagai Tal becoming chief executive office in December 2013. Ehud Levy was also a director and investor at Taptica, a mobile advertising technology company from which Marimedia would later take its name. Taptica was founded in 2012 in San Francisco by Sigal Bareket and Kobi Marenko. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RhythmOne
RhythmOne , previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel. Blinkx was founded in 2004, went public on the AIM market of the London Stock Exchange in 2007, and began trading as RhythmOne in 2017. The company is headquartered in San Francisco, California, and London, England. RhythmOne acquired All Media Network and its portfolio of web properties in April 2015. In April 2019, RhythmOne merged with Taptica International (renamed Tremor International in June 2019), an advertising technology company headquartered in Israel. History Blinkx was named after blinkx.com, an Internet Media platform that connects online video viewers with publishers and distributors, using advertising to monetize those interactions. Blinkx has an index of over 35 million hours of video and 800 media partnerships, as well as 111 patents related to the site's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( listed company), which facilitates the trade of shares, or not ( unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performance Indicator
A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction), and sometimes success is defined in terms of making progress toward strategic goals. Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. What is deemed important often depends on the department measuring the performance – e.g. the KPIs useful to finance will differ from the KPIs assigned to sales. Since there is a need to understand well what is important, various technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In San Francisco
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 Establishments In The United States
1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. In conventions of sign where zero is considered neither positive nor negative, 1 is the first and smallest positive integer. It is also sometimes considered the first of the infinite sequence of natural numbers, followed by 2, although by other definitions 1 is the second natural number, following 0. The fundamental mathematical property of 1 is to be a multiplicative identity, meaning that any number multiplied by 1 equals the same number. Most if not all properties of 1 can be deduced from this. In advanced mathematics, a multiplicative identity is often denoted 1, even if it is not a number. 1 is by convention not considered a prime number; this was not universally accepted until the mid-20th century. Additionally, 1 is the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game Insight
Game Insight is a Lithuanian video game developer and publisher of free-to-play mobile games and social-network games, headquartered in Vilnius, Lithuania. The company was founded in 2009 in Moscow and was being run by Antanas Miseikis as the Deputy CEO, with former founder Alisa Chumachenko stepping down in 2014. Game Insight is known for its free-to-play games for iOS, Android, Windows Store, such as Paradise Island, Airport City, The Tribez. Game Insight developed the first hidden object game for Facebook, Mystery Manor. Game Insight's portfolio includes more than 45 free-to-play games, including mobile games for Google Play, App Store, Windows Store, Amazon AppStore, and games for social networks, such as Facebook, localized in 10 languages and played in 218 countries of the world. The Company employs more than 500 people worldwide. History Game Insight was founded in 2009 in Moscow, Russia. In 2010 the company launched its first game, Paradise Island (originally "Resort Worl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hotel Tonight
HotelTonight is a travel agency and metasearch engine owned by Airbnb and accessible via website and mobile app. It is used to book last-minute lodging in the Americas, Europe, Japan and Australia. History HotelTonight was founded in December 2010 by Sam Shank, Jared Simon, and Chris Bailey. When it first launched in January 2011, the mobile app was only available in the US and on Apple products. The app launched on Android devices in July 2011 and now includes cities in Europe, Canada, Central America and South America. Fundraising In May 2011, the company raised a $3.25 million Series A round from Battery Ventures, Accel Partners, and First Round Capital. In November 2011, they raised $9 million from Accel Partners, Battery Ventures, and First Round Capital. In June 2012, a Series C round from U.S. Venture Partners, Accel Partners, Battery Ventures, and First Round Capital raised another $23 million. In September 2013, the company raised $45 million in a Series D round l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GREE
GREE (derived from an abbreviation of the " Six degrees of separation" concept) is a Japanese social networking service founded by Yoshikazu Tanaka and operated by GREE, Inc. GREE focuses primarily on mobile games and over ninety percent of its users access the site via their mobile phones. The company makes money by selling virtual goods to users such as clothes for their in-game avatars. Social networking features of GREE include the user profile, diary, communities, photo sharing and photo emailing. It serves as a platform for promoting communication and mutual understanding among its members. While GREE was initially available only to PC users, the service was later extended to feature phone users. GREE for feature phones includes regular social networking functions, social games, flash-based games, blogs, fortune telling, news and so forth. In 2010, GREE, Inc. started GREE for iPhone and Android to meet demand. GREE, Inc. provides a variety of social game applications fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EA Sports
EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as '' FIFA'', ''NHL'', '' NBA Live'' and ''Madden NFL''. Most games under this brand are developed by EA Vancouver, the Electronic Arts studio in Burnaby, British Columbia as well as EA Tiburon in Maitland, Florida. The main rival to EA Sports is 2K Sports. Notably, both companies compete over the realm of NBA games, with 2K releasing the ''NBA 2K'' series. Konami is its rival in association football games with their own series, '' eFootball''. For several years after the brand was created, all EA Sports games began with a stylized five-second video introducing the brand with An ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real-time Bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition e ..., similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill. Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions. R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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