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Talent Pool
A talent community is a mechanism that employers use to keep active pipelines of talent for future recruitment. Talent pipelines consist of potential employees who are interested in working at a given employer, but are not ready to apply. This group is engaged with on a frequent basis so that when the potential employees are ready to seek a new job, they have a relationship with the company. Job Seeker's Perspective A job seeker may join an employer's talent community, if after learning more about the company, they have interest but they are not yet ready to apply for a position via the employer's corporate career site. Talent communities, typically part of an employer's career site are reached directly from various sources including social media, search engine result pages (SERPS), and job boards that forward potential candidates to employers' career sites to apply for jobs. For example, Mary hears about Acme Corp from recent PR surrounding Acme's latest product enhancement. ...
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Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ...
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Avature
Avature is a privately-held global human capital management software as a service company. It is incorporated in London, United Kingdom, and operates subsidiaries in Argentina, Australia, China, Germany, Spain, and the United States. Avature offers solutions in recruiting and talent management technology. According to Avature's website, the platform is used by over 650 customers in 160 countries and 30+ languages. As of 2022, the company had 1384 employees. History Dimitri Boylan, co-founder and former CEO of HotJobs founded Avature in 2005 as a recruiting outsourcing service provider. Avature provided services to large organizations and global staffing firms in New York and Buenos Aires. In September 2008, the company commercially released its flagship product, Avature CRM, a client relationship management system for talent acquisition. In 2012 Avature sold its recruiting services businesses to Korn Ferry and focused on software development. In subsequent years, the com ...
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Twilio
Twilio () is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs. History Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis and was originally based in both Seattle, Washington, and San Francisco, California. Twilio's first major press coverage, in November 2008, was the result of an application built by Jeff Lawson to rickroll people, which investor Dave McClure used on TechCrunch founder and editor Michael Arrington as a prank. A few days later, on November 20, 2008, the company launched Twilio Voice, an API to make and receive phone calls completely hosted in the cloud. Twilio's text messaging API was released in February 2010, and SMS shortcodes were released in public beta in July 2011. Twilio raised approximately $103 million in venture capital growth ...
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SendGrid
SendGrid (also known as Twilio SendGrid) is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the Techstars accelerator program. As of 2017, SendGrid has raised over $81 million and has offices in Denver, Colorado; Boulder, Colorado; Irvine, California; Redwood City, California; and London. The company went public with a debut in the New York Stock Exchange on November 16, 2017. Twilio acquired SendGrid in February 2019. General SendGrid provides a cloud-based service that assists businesses with email delivery. The service manages various types of email including shipping notifications, friend requests, sign-up confirmations, and email newsletters. It also handles Internet service provider (ISP) monitoring, domain keys, sender policy framework (SPF), and feedback loops. Additionally, the company provides link tracking, open rate rep ...
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Marketo
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc. History 2006–11: The founding of Marketo Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo. Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. 2012–18: Marketo Acquisitions In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduceLaunchP ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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LinkedIn
LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. LinkedIn has 830+ million registered members from over 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and vide ...
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Opt-in Email
Opt-in email is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails, better known as spam. Forms There are several common forms of opt-in email: Unconfirmed opt-in/single opt-in Someone first gives an email address to the list software (for instance, on a Web page), but no steps are taken to make sure that this address belongs to the person submitting it. This can cause email from the mailing list to be considered spam because simple typos of the email address can cause the email to be sent to someone else. Malicious subscriptions are also possible, as are subscriptions that are due to spammers forging email addresses that are sent to the email address used to subscribe to the mailing list. Confirmed o ...
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Employment Website
An employment website is a website that deals specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards. Other employment sites offer employer reviews, career and job-search advice, and describe different job descriptions or employers. Through a job website, a prospective employee can locate and fill out a job application or submit resumes over the Internet for the advertised position. History The Online Career Center was developed in 1992 by Bill Warren as a non-profit organization backed by forty major corporations to allow job hunters to post their resumes and for recruiters to post job openings. In 1994, Robert J. McGovern began NetStart Inc. as software sold to companies for listing job openings on their websites and manage the incoming e-mails those listings generated. After an influx of two million dollars in investment capital he then tran ...
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Human Resources
Human resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include manpower, Labour (human activity), labor, personnel, associates or simply: people. The Human Resources department (HR department) of an organization performs human resource management, overseeing various aspects of employment, such as compliance with labor law and employment standards, job interview, interviewing and selection, performance management, administration of Employee benefits, organizing of employee files with the required documents for future reference, and some aspects of recruitment (also known as talent acquisition) and employee offboarding. They serve as the link between an organization's management and its employees. The duties include planning, recruitment and selection process, posting job ads, evaluating the performance ...
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Recruitment
Recruitment is the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs (either permanent or temporary) within an organization. Recruitment also is the processes involved in choosing individuals for unpaid roles. Managers, human resource generalists and recruitment specialists may be tasked with carrying out recruitment, but in some cases public-sector employment, commercial recruitment agencies, or specialist search consultancies are used to undertake parts of the process. Internet-based technologies which support all aspects of recruitment have become widespread, including the use of artificial intelligence (AI). Process * Job analysis for new jobs or substantially changed jobs. It might be undertaken to document the knowledge, skills, abilities and other characteristics (KSAOs) required or sought for the job. From these, the relevant information is captured in a person specification.
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Crm Software
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market ...
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