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Taglines
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, Dramatic convention, dramatic effect. Many slogan, tagline slogans are Repetition (rhetorical device), reiterated phrases Association (psychology), associated with an individual, social group, or Product (business), product. As a variant of a Advertising slogan, branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable Dramatic structure, dramatic phrase that will sum up the Tone (literature), tone and premise of an Multimedia, audio/visual product, or to Reinforcement, reinforce and strengthen the audience's memory of a Literature, literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures and were supported in royal courts and developed into sophisticated forms, over time becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices, either on demand or in real time (streaming). In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web. Terminology The term ''multimedia'' was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Fly (1986 Film)
''The Fly'' is a 1986 American science fiction horror film directed and co-written by David Cronenberg. Produced by Brooksfilms and distributed by 20th Century Fox, the film stars Jeff Goldblum, Geena Davis and John Getz. Loosely based on George Langelaan's 1957 short story of the same name and the 1958 film of the same name, ''The Fly'' tells of an eccentric scientist who, after one of his experiments goes wrong, slowly turns into a fly-hybrid creature. The score was composed by Howard Shore and the make-up effects were created by Chris Walas, along with makeup artist Stephan Dupuis. ''The Fly'' was released on August 15, 1986, to massive acclaim by critics and audiences, with praise mainly regarding the special effects and Goldblum's performance. It grossed $60.6 million at the box office against its $9 million budget, becoming the largest commercial success of Cronenberg's career. Walas and Dupuis' work on the film resulted in their winning an Academy Award for Best Makeu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ninotchka
''Ninotchka'' is a 1939 American romantic comedy film made for Metro-Goldwyn-Mayer by producer and director Ernst Lubitsch and starring Greta Garbo and Melvyn Douglas. It was written by Billy Wilder, Charles Brackett, and Walter Reisch, based on a screen story by Melchior Lengyel. ''Ninotchka'' is Greta Garbo's first full comedy, and her penultimate film; she received her third and final Academy Award nomination for Best Actress. It is one of the first American films which, under the cover of a satirical, light romance, depicted the Soviet Union under Joseph Stalin as being rigid and gray, in this instance comparing it with the free and sunny Parisian society of pre-war years. Plot Iranoff (Sig Ruman), Buljanoff (Felix Bressart), and Kopalski (Alexander Granach), three agents from the Russian Board of Trade arrive in Paris to sell jewelry confiscated from the aristocracy during the Russian Revolution of 1917. Count Alexis Rakonin (Gregory Gaye), a White Russian nobleman reduce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turner Classic Movies
Turner Classic Movies (TCM) is an American movie channel, movie-oriented pay television, pay-TV television network, network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasting campus in the Midtown Atlanta, Midtown business district of Atlanta, Georgia. The channel's programming consists mainly of Golden age (metaphor), classic theatrically released feature films from the Turner Entertainment film library – which comprises films from Warner Bros. (covering films released before 1950), Metro-Goldwyn-Mayer (covering films released before May 1986), and the North American distribution rights to films from RKO Pictures. However, Turner Classic Movies also licenses films from other studios and occasionally shows more recent films. The channel is available in the United States, Canada, the United Kingdom, Ireland, Malta (as Turner Classic Movies), Latin America, France, Greece, Cyprus, Spain, the Nordic countrie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anna Christie (1930 Film)
''Anna Christie'' is a 1930 Metro-Goldwyn-Mayer pre-Code tragedy film adaptation of the 1921 play of the same name by Eugene O'Neill. It was adapted by Frances Marion, produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H. Daniels, the art direction by Cedric Gibbons and the costume design by Adrian. The film stars Greta Garbo, Charles Bickford, George F. Marion, and Marie Dressler. It was marketed using the slogan "Garbo Talks!", as it was her first sound film. Of all its stars, Garbo was the one that MGM kept out of talking films the longest for fear that one of their bigger stars, like so many others, would not succeed in them. Her famous first line is: "Gimme a whisky, ginger ale on the side, and don't be stingy, baby!" In fact, Garbo's English was so good by the time she appeared in this film, she had to add an accent in several retakes to sound more like the Swedish Anna. In addition to the English ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greta Garbo
Greta Garbo (born Greta Lovisa Gustafsson; 18 September 1905 – 15 April 1990) was a Swedish-American actress. Regarded as one of the greatest screen actresses, she was known for her melancholic, somber persona, her film portrayals of tragedy, tragic characters, and her subtle and understated performances. In 1999, the American Film Institute ranked Garbo fifth on its list of the AFI's 100 Years...100 Stars, greatest female stars of classic Hollywood cinema. Garbo launched her career with a secondary role in the 1924 Swedish film ''The Saga of Gosta Berling, The Saga of Gösta Berling''. Her performance caught the attention of Louis B. Mayer, chief executive of Metro-Goldwyn-Mayer (MGM), who brought her to Hollywood in 1925. She stirred interest with her first American silent film, ''Torrent (1926 film), Torrent'' (1926). Garbo's performance in ''Flesh and the Devil'' (1927), her third movie, made her an international star. In 1928, Garbo starred in ''A Woman of Affairs,'' which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Wars (film)
''Star Wars'' (retroactively titled ''Star Wars: Episode IV – A New Hope'') is a 1977 American epic space opera film written and directed by George Lucas, produced by Lucasfilm and distributed by 20th Century Fox. It is the first film in the '' Star Wars'' film series and fourth chronological chapter of the " Skywalker Saga". Set "a long time ago" in a fictional universe where the galaxy is ruled by the tyrannical Galactic Empire, the story focuses on a group of freedom fighters known as the Rebel Alliance, who aim to destroy the Empire's newest weapon, the Death Star. Luke Skywalker becomes caught in the conflict while learning the ways of a metaphysical power known as "the Force" from Jedi Master Obi-Wan Kenobi. The cast includes Mark Hamill, Harrison Ford, Carrie Fisher, Peter Cushing, Alec Guinness, David Prowse, James Earl Jones, Anthony Daniels, Kenny Baker, and Peter Mayhew. Lucas had the idea for a science-fiction film in the vein of '' Flash Gordon'' aro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Log Line
A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film, or book that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to stimulate interest. A one-sentence program summary in ''TV Guide'' is a log line. "A log line is a single sentence describing your entire story," however, "it is not a straight summary of the project. It goes to the heart of what a project is about in one or two sentences, defining the theme of the project...and suggest nga bigger meaning."Perebinossoff, Philippe; Gross, Brian; and Gross, Lynne S. (2005). ''Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation'', p.73. Taylor & Francis. . "A logline is a one-sentence summary of the story's main conflict. It is not a statement of theme but rather a premise." "A logline...helps content creators simply and easily sell their work in a single sentence, because the empha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst Theodor Adorno refers to as the "culture industry". Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across diff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Literature
Literature is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to include oral literature, much of which has been transcribed. Literature is a method of recording, preserving, and transmitting knowledge and entertainment, and can also have a social, psychological, spiritual, or political role. Literature, as an art form, can also include works in various non-fiction genres, such as biography, diaries, memoir, letters, and the essay. Within its broad definition, literature includes non-fictional books, articles or other printed information on a particular subject.''OED'' Etymologically, the term derives from Latin ''literatura/litteratura'' "learning, a writing, grammar," originally "writing formed with letters," from ''litera/littera'' "letter". In spite of this, the term has also been applied to spoken or s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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