Surrogation
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Surrogation
Surrogation is a psychological phenomenon found in business practices whereby a measure of a construct of interest evolves to replace that construct. Research on performance measurement in management accounting identifies surrogation with "the tendency for managers to lose sight of the strategic construct(s) the measures are intended to represent, and subsequently act as though the measures ''are'' the constructs". An everyday example of surrogation is a manager tasked with increasing customer satisfaction who begins to believe that the customer satisfaction survey score actually '' is'' customer satisfaction. First usage Inspired by work by Yuji Ijiri, the term ''surrogation'' was coined by Willie Choi, Gary Hecht, and Bill Tayler in their paper, "Lost in Translation: The Effects of Incentive Compensation on Strategy Surrogation". They show managers tend to use measures as surrogates for strategy, acting as if measures were in fact the strategy when making optimization decisions. ...
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Campbell's Law
Campbell's law is an adage developed by Donald T. Campbell, a psychologist and social scientist who often wrote about research methodology, which states: Applications Campbell's law is related to the cobra effect, which is the sometimes unintended negative effect of public policy and other government interventions in economics, commerce, and healthcare. Education In 1976, Campbell wrote: "Achievement tests may well be valuable indicators of general school achievement ''under conditions of normal teaching aimed at general competence.'' But when test scores become the goal of the teaching process, they both lose their value as indicators of educational status and distort the educational process in undesirable ways. (Similar biases of course surround the use of objective tests in courses or as entrance examinations.)" The social science principle of Campbell's law is used to point out the negative consequences of high-stakes testing in U.S. classrooms. This may take the form of t ...
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McNamara Fallacy
The McNamara fallacy (also known as the quantitative fallacy), named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven. The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables. Examples in warfare The Vietnam War The McNamara fallacy originates from the Vietnam War, in which enemy body counts were taken to be a precise and objective measure of success. War was reduced to a mathematical model: By increasing estimated enemy deaths and minimizing one's own, victory was assured. Critics note that guerrilla warfare, widespread resistance, and inevitable inaccuracies in estimates of enemy casualties can thwart this formula ...
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Map–territory Relation
The map–territory relation is the relationship between an object and a representation of that object, as in the relation between a geographical territory and a map of it. Polish-American scientist and philosopher Alfred Korzybski remarked that "the map is not the territory" and that "the word is not the thing", encapsulating his view that an abstraction derived from something, or a reaction to it, is not the thing itself. Korzybski held that many people do confuse maps with territories, that is, confuse conceptual models of reality with reality itself. These ideas are crucial to general semantics, a system Korzybski originated. The relationship has also been expressed in other terms, such as "the model is not the data", "all models are wrong", and Alan Watts' "The menu is not the meal." The concept is thus quite relevant throughout ontology and applied ontology regardless of any connection to general semantics per se (or absence thereof). Its avatars are thus encountered in sema ...
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Goodhart's Law
Goodhart's law is an adage often stated as, "When a measure becomes a target, it ceases to be a good measure". It is named after British economist Charles Goodhart, who is credited with expressing the core idea of the adage in a 1975 article on monetary policy in the United Kingdom: It was used to criticize the British Thatcher government for trying to conduct monetary policy on the basis of targets for broad and narrow money, but the law reflects a much more general phenomenon. Priority and background Numerous concepts are related to this idea, at least one of which predates Goodhart's statement. Notably, Campbell's law likely has precedence, as Jeff Rodamar has argued, since various formulations date to 1969. Other academics had similar insights at the time. Jerome Ravetz's 1971 book ''Scientific Knowledge and Its Social Problems'' also predates Goodhart, though it does not formulate the same law. He discusses how systems in general can be gamed, focuses on cases where the goa ...
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Psychology
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some psyc ...
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Heuristics In Judgment And Decision-making
Heuristics is the process by which humans use mental short cuts to arrive at decisions. Heuristics are simple strategies that humans, animals, organizations, and even machines use to quickly form judgments, make decisions, and find solutions to complex problems. Often this involves focusing on the most relevant aspects of a problem or situation to formulate a solution. While heuristic processes are used to find the answers and solutions that are ''most'' likely to work or be correct, they are not always right or the most accurate. Judgments and decisions based on heuristics are simply good enough to satisfy a pressing need in situations of uncertainty, where information is incomplete. In that sense they can differ from answers given by logic and probability. The economist and cognitive psychologist Herbert A. Simon introduced the concept of heuristics in the 1950s, suggesting there were limitations to rational decision making. In the 1970s, psychologists Amos Tversky and Daniel ...
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Proxy (statistics)
In statistics, a proxy or proxy variable is a variable that is not in itself directly relevant, but that serves in place of an unobservable or immeasurable variable. In order for a variable to be a good proxy, it must have a close correlation, not necessarily linear, with the variable of interest. This correlation might be either positive or negative. Proxy variable must relate to an unobserved variable, must correlate with disturbance, and must not correlate with regressors once the disturbance is controlled for. Examples In social sciences, proxy measurements are often required to stand in for variables that cannot be directly measured. This process of standing in is also known as operationalization. Per-capita gross domestic product (GDP) is often used as a proxy for measures of standard of living or quality of life. Montgomery ''et al.'' examine several proxies used, and point out limitations with each, stating "In poor countries, no single empirical measure can be expected ...
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Wells Fargo Account Fraud Scandal
The Wells Fargo cross-selling scandal is a controversy brought about by the creation of millions of fraudulent savings and checking accounts on behalf of Wells Fargo clients without their consent. News of the fraud became widely known in late 2016 after various regulatory bodies, including the Consumer Financial Protection Bureau (CFPB), fined the company a combined US$185 million as a result of the illegal activity. The company faces additional civil and criminal suits reaching an estimated $2.7 billion by the end of 2018. The creation of these fake accounts continues to have legal, financial, and reputational ramifications for Wells Fargo and former bank executives as recently as November 2022. Wells Fargo clients began to notice the fraud after being charged unanticipated fees and receiving unexpected credit or debit cards or lines of credit. Initial reports blamed individual Wells Fargo branch workers and managers for the problem, as well as sales incentives associated with ...
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Simulacra And Simulation
''Simulacra and Simulation'' (french: Simulacres et Simulation) is a 1981 philosophical treatise by the philosopher and cultural theorist Jean Baudrillard, in which the author seeks to examine the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence. Simulacra are copies that depict things that either had no original, or that no longer have an original. Simulation is the imitation of the operation of a real-world process or system over time. Summary Definition ''Simulacra and Simulation'' is most known for its discussion of symbols, signs, and how they relate to contemporaneity (simultaneous existences). Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive media ...
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Allegory Of The Cave
The Allegory of the Cave, or Plato's Cave, is an allegory presented by the Ancient Greece, Greek philosopher Plato in his work ''Republic (Plato), Republic'' (514a–520a) to compare "the effect of education (Wiktionary:παιδεία, παιδεία) and the lack of it on our physis, nature". It is written as a dialogue between Plato's brother Glaucon and his mentor Socrates, narrated by the latter. The allegory is presented after the analogy of the sun (508b–509c) and the analogy of the divided line (509d–511e). In the allegory "The Cave," Plato describes a group of people who have lived chained to the wall of a cave all their lives, facing a blank wall. The people watch shadows projected on the wall from objects passing in front of a fire behind them and give names to these shadows. The shadows are the prisoners' reality, but are not accurate representations of the real world. The shadows represent the fragment of reality that we can normally perceive through our senses, ...
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Cognitive Dissonance
In the field of psychology, cognitive dissonance is the perception of contradictory information, and the mental toll of it. Relevant items of information include a person's actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.Festinger, L. (1957). ''A Theory of Cognitive Dissonance''. California: Stanford University Press. In '' When Prophecy Fails: A Social and Psychological Study of a Modern Group That Predicted the Destruction of the World'' ( ...
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Belief Revision
Belief revision is the process of changing beliefs to take into account a new piece of information. The logical formalization of belief revision is researched in philosophy, in databases, and in artificial intelligence for the design of rational agents. What makes belief revision non-trivial is that several different ways for performing this operation may be possible. For example, if the current knowledge includes the three facts "A is true", "B is true" and "if A and B are true then C is true", the introduction of the new information "C is false" can be done preserving consistency only by removing at least one of the three facts. In this case, there are at least three different ways for performing revision. In general, there may be several different ways for changing knowledge. Revision and update Two kinds of changes are usually distinguished: ; update : the new information is about the situation at present, while the old beliefs refer to the past; update is the operation of chan ...
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