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Steve Hayden
Steve Hayden is a well-known figure in the field of advertising. He is the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide. Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account. Early life (1947–1968) Stephen Edward Hayden was born on May 21, 1947 in St. Louis, Missouri. His father was an internist and his mother was an opera singer. He was the youngest of four sons. In 1949, when Steve was two years old, his family relocated to San Jose, California where his father was the first internist in the area and eventually ran the O'Connor Hospital there. At 14, Steve was sent to boarding school at the Interlochen Center for the Arts where he studied cello (and where he now serves as chairman of the board of trustees). After graduating from high school at Interlochen, he moved to Los Angeles to go to school at University of Southern California. He graduat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1984 (advertisement)
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS. In one interpretation of the commercial, "1984" used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a stylized line drawing of Apple’s Macintosh computer on it) as a means of saving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motorola
Motorola, Inc. () was an American Multinational corporation, multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is the legal successor to Motorola, Inc., as the reorganization was structured with Motorola Mobility being spun off. Motorola Mobility was acquired by Lenovo in 2014. Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consisted mainly of wireless voice and broadband systems (used to build private networks), and, public safety communicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Business
Electronic business (or "Online Business" or "e-business") is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of information and communication technology to enable the external activities and relationships of the business with individuals, groups, and other businesses, while e-business refers to business with help of the internet. Electronic business differs from electronic commerce as it does not only deal with online transactions of selling and buying of a product and/or service but also enables to conduct of business processes (inbound/outbound logistics, manufacturing & operations, marketing and sales, customer service) within the value chain through internal or external networks. The term "e-business" was coined by I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The Macintosh 128K, first Mac was released in 1984, and was advertised with the highly-acclaimed 1984 (advertisement), "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the Mac transition to Intel processors, 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lou Gerstner
Louis Vincent "Lou" Gerstner Jr. (born March 1, 1942) is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around. Gerstner was formerly CEO of RJR Nabisco, and also held senior positions at American Express and McKinsey & Company. He is a graduate of Chaminade High School (1959), Dartmouth College (1963) and holds an MBA from the Harvard Business School. Currently, Gerstner is the chairman of the board of directors of the Broad Institute of MIT and Harvard and chairman of the board of the Gerstner Sloan Kettering Graduate School of Biomedical Sciences. Gerstner is the author of ''Who Says Elephants Can't Dance'', the best-selling account of IBM's transformation; and he is the co-author of the book ''Reinventing Education: Entrepreneurship in America's Public Schools''. American ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phil Dusenberry
Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and then Emory & Henry College in Virginia. He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director. When he retired in 2002, he was Chairman of BBDO North America.Philip B. Dusenberry, 71, Adman, Dies '' |
John Sculley
John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute his success to Sculley joining the company just when Steve Jobs' visions and Steve Wozniak's creations had become highly lucrative. His stint at Apple remains controversial due to his departure from co-founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. Others say that the "two clashed over management styles and priorities, Jobs focusing on future in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications ''Adweek'', ''Advertising Age'' and ''Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by '' The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dick Cavett
Richard Alva Cavett (; born November 19, 1936) is an American television personality and former talk show host. He appeared regularly on nationally broadcast television in the United States for five decades, from the 1960s through the 2000s. In later years, Cavett has written an online column for ''The New York Times'', promoted DVDs of his former shows as well as a book of his ''Times'' columns, and hosted replays of his TV interviews with Bette Davis, Lucille Ball, Salvador Dalí, Lee Marvin, Groucho Marx, Katharine Hepburn, Judy Garland, Marlon Brando, Orson Welles, Woody Allen, Ingmar Bergman, Jean-Luc Godard, Robert Mitchum, John Lennon, George Harrison, Richard Burton, Sophia Loren, Marcello Mastroianni, Kirk Douglas and others on Turner Classic Movies. Early life and education Cavett was born in Buffalo County, Nebraska, but sources differ as to the specific town, locating his birthplace in either Gibbon, where his family lived, or nearby Kearney, the location of the ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lee Clow
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. ''Advertising Age'' referred to him as "advertising's art director guru". Early life Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach. Career Clow is best known for co-creating – along with Steve Hayden – Apple Computer's ''1984'' commercial, which launched the Apple Macintosh and the "Think Different" slogan. The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising. He is also known for his work on the PlayStation, Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative halls of fame. Personal life He was a personal friend of Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
