Spry Vegetable Shortening
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Spry Vegetable Shortening
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like ''With Spry, we can afford to have cake oftener!'' have been reprinted. Though the product is discontinued in most countries, there are anecdotal reports of its being used through the 1970s. It appears as an ingredient in "Hungarian Nut Cake" in the August 1975 booklet "Favorite Recipes of the Aetna Girls" oledo, Ohio office During its heyday in the 1950s, a large blinking sign advertising Spry on the New Jersey side of the Hudson River was a memorable part of the Manhattan evening skyline, mentioned several times in The New Yorker magazine and appearing at least once on its cover. Spry Vegetable Shortening is still widely available in Cyprus as a ...
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Vegetable
Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, leaves, roots, and seeds. An alternative definition of the term is applied somewhat arbitrarily, often by culinary and cultural tradition. It may exclude foods derived from some plants that are fruits, flowers, nuts, and cereal grains, but include savoury fruits such as tomatoes and courgettes, flowers such as broccoli, and seeds such as pulses. Originally, vegetables were collected from the wild by hunter-gatherers and entered cultivation in several parts of the world, probably during the period 10,000 BC to 7,000 BC, when a new agricultural way of life developed. At first, plants which grew locally would have been cultivated, but as time went on, trade brought exotic crops from elsewhere to add to domestic types. Nowadays, ...
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Shortening
Shortening is any fat that is a solid at room temperature and used to make crumbly pastry and other food products. Although butter is solid at room temperature and is frequently used in making pastry, the term ''shortening'' seldom refers to butter. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. In the earlier centuries, lard was the primary ingredient used to shorten dough. The reason it is called shortening is that it makes the resulting food crumbly, or to behave as if it has short fibers. Solid fat prevents cross-linkage between gluten molecules. This cross-linking would give dough elasticity, so it could be stretched into longer pieces. In pastries such as cake, which should not be elastic, shortening is used to produce the desired texture. History and market Originally shortening was synonymous with lard, but with the invention of margarine from beef tallow by French chemist ...
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Lever Brothers
Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Lever Brothers entered the United States market in 1895 and acquired Mac Fisheries, owner of T. Wall & Sons, in 1925. Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. Its brands included "Lifebuoy", " Lux" and " Vim". Lever Brothers merged with Margarine Unie to form Unilever in 1929. History Starting with a small grocery business begun by his father, William Lever and his brother James entered the soap business in 1885 by buying a small soap works in Warrington. The brothers teamed up with a Cumbrian chemist, William Hough Watson, who became an early business partner. Watson invented the process which resulted in a new soa ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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Crisco
Crisco is an American brand of shortening that is produced by B%26G Foods. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil. Additional products marketed under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, sunflower, and blended oils. History The process of the hydrogenation of organic substances in gas form was developed by Paul Sabatier in the late 19th century. Building on James Boyce's 1890s work in the successful development of a consumable solid lard substitute, Cottolene, in the U.S.,The Holland Evening Sentinel; Holland, Michigan; 4 June 1935 (obituary); retrieved June 2010. the liquid form of hydrogenation was perfected and patented by Wilhelm Normann in 1903.Jackson & List (2007)"Giants of the Past: The Battle Over Hydrogenation (1903–1920)" ''Inform'' 18. Joseph Crosfield and Sons acquired Normann's pate ...
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Aunt Jenny
Aunt Jenny was an advertising character created for Spry Vegetable Shortening. Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, '' Aunt Jenny’s Real Life Stories'' (January 18, 1937 – November 16, 1956), but she was also seen promoting the product in drawings, photographs and cookbooks. Origins In 1936, Lever Brothers, part of the large corporation Unilever, introduced Spry Vegetable Shortening as a competitor to the long-successful shortening Crisco, produced by Procter & Gamble. Aunt Jenny was intended to give a pleasant face to what might otherwise be seen as a boring or at least uninspiring product, therefore presenting a challenge to writers of advertisement copy. Sometimes even Jenny’s enthusiastic writers seemed to be reaching for things to say—on the final page of the Aunt Jenny’s Favorite Recipes cookbook appears a blurb boasting that doughnuts made with Spry are “so light and digestible a ch ...
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James Lileks
James Lileks is an American journalist, columnist, author, and blogger living in Minneapolis, Minnesota. He is the creator of The Gallery of Regrettable Foods website. Career Columnist Lileks began his writing career as a columnist for the ''Minnesota Daily'' while he was a student at the University of Minnesota. After college, he wrote for '' City Pages'', a Twin Cities alternative tabloid. He served as a general columnist for ''City Pages'' until 1988, when he was hired as a columnist for the '' St. Paul Pioneer Press''. This led to a columnist job with Newhouse News Service and thence ''The Washington Post'' for a period in the early 1990s. In the mid-1990s, Lileks returned to the Twin Cities for a job with the '' Star Tribune'', retaining his Newhouse column until late 2006. The ''Star Tribune'' discontinued Lileks's column in 2007, eventually naming him editor of the now defunct community website buzz.mn. Lileks also writes a regular column (''Athwart'') for ''Nationa ...
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2001 In Literature
This article contains information about the literary events and publications of 2001. – Opening sentence, Ian McEwan, ''Atonement'' Events *February 15 – The author Michael Crichton signs a new deal with HarperCollins Publishers that reportedly earns him $40 million for two books. *April 1 – The BookCrossing scheme for leaving books for strangers to find is launched. * April 13 – The film version of Helen Fielding's 1996 novel ''Bridget Jones's Diary'' has uncredited cameo roles as themselves for Salman Rushdie, Julian Barnes and Jeffrey Archer, at a literary party. *July 19 – The English popular novelist and politician Jeffrey Archer, having been found guilty of perjury in a libel trial, is sentenced to imprisonment. *September 19 – Amiri Baraka reads his poem "Somebody Blew Up America?" at a poetry festival in New Jersey, eight days after the September 11 attacks. *December 10 – The live-action film version of J. R. R. Tolkien's '' The Lord of the Rings: The F ...
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The New Yorker
''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues covering two-week spans. Although its reviews and events listings often focus on the Culture of New York City, cultural life of New York City, ''The New Yorker'' has a wide audience outside New York and is read internationally. It is well known for its illustrated and often topical covers, its commentaries on popular culture and eccentric American culture, its attention to modern fiction by the inclusion of Short story, short stories and literary reviews, its rigorous Fact-checking, fact checking and copy editing, its journalism on politics and social issues, and its single-panel cartoons sprinkled throughout each issue. Overview and history ''The New Yorker'' was founded by Harold Ross and his wife Jane Grant, a ''The New York Times, N ...
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Cyprus
Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is geographically in Western Asia, its cultural ties and geopolitics are overwhelmingly Southern European. Cyprus is the third-largest and third-most populous island in the Mediterranean. It is located north of Egypt, east of Greece, south of Turkey, and west of Lebanon and Syria. Its capital and largest city is Nicosia. The northeast portion of the island is ''de facto'' governed by the self-declared Turkish Republic of Northern Cyprus, which was established after the 1974 invasion and which is recognised as a country only by Turkey. The earliest known human activity on the island dates to around the 10th millennium BC. Archaeological remains include the well-preserved ruins from the Hellenistic period such as Salamis and Kourion, and Cypr ...
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Stork (margarine)
Stork is a brand of margarine spread manufactured primarily from palm oil and water, owned by Upfield, except in southern Africa, where it is owned by the Remgro subsidiary Siqalo Foods. When it was introduced into the United Kingdom and Ireland from 1920, housewives were initially suspicious of the health effects and cooking ability of margarine. As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons. Stork has been manufactured at the Purfleet works (originally Van den Berghs & Jurgens) in the UK since 1920. It was with the onset of World War II and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service. During the war, a lorry carrying Stork margarine overturned on the A531 road in Madeley, Staffordshire, resulting in people coming to try to salvage its load. The location became known as Margarine Corner. Stork was launched in ...
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Upfield (company)
Upfield Holdings B.V. is a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, including Flora and Blue Band. It states that it is the largest plant-based consumer packaged goods company in the world, operating in 95 countries. Upfield was spun off from Unilever and purchased by investment firm Kohlberg Kravis Roberts (KKR) in 2018 for US$8.04 billion. History Margarine was one of the first products sold by the company that would merge into Unilever. Antoon Jurgens of Oss, Netherlands, acquired the patent for making margarine from its inventor Hippolyte Mège-Mouriès in 1871. Through a series of mergers Jurgens' company became Margarine Unie in 1927 and then Unilever in 1929. Since that time, Unilever has added other margarine and food spread brands. Although the food spreads division of Unilever maintained a robust profit margin, in the 21st century sales declined as many consumers switched to butter. In the five years leading to 201 ...
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