Spencerian Script
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Spencerian Script
Spencerian script is a script style based on Copperplate script that was used in the United States from approximately 1850 to 1925, and was considered the American ''de facto'' standard writing style for business correspondence prior to the widespread adoption of the typewriter. Spencerian script, an American form of cursive handwriting, was also widely integrated into the school system as an instructional method until the "simpler" Palmer Method replaced it. President James A. Garfield called the Spencerian script, "the pride of our country and the model of our schools." History Platt Rogers Spencer, whose name the style bears, used various existing scripts as inspiration to develop a unique oval-based penmanship style that could be written very quickly and legibly to aid in matters of business correspondence as well as elegant personal letter-writing. Spencer, inspired by the forms that he saw of smooth pebbles in a stream, aimed to create a graceful script to resemble those s ...
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Spencerian Example
Spencerian refers to * the adjective of Spencer (surname), in particular ** Platt Rogers Spencer (1800–64), US business school activist; in particular *** Spencerian script, business handwriting style *** Spencerian College, for-profit career college in Louisville and Lexington, Kentucky, USA *** Spencerian Business College, various ** Herbert Spencer (1820–1903) social thinker; in particular *** Social Darwinism Social Darwinism refers to various theories and societal practices that purport to apply biological concepts of natural selection and survival of the fittest to sociology, economics and politics, and which were largely defined by scholars in We ..., application of the biological concepts of natural selection and survival of the fittest to sociology and politics Similar spelling * Spenserian (other) {{dab ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ...
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Latin-script Calligraphy
The Latin script, also known as Roman script, is an alphabetic writing system based on the letters of the classical Latin alphabet, derived from a form of the Greek alphabet which was in use in the ancient Greek city of Cumae, in southern Italy (Magna Grecia). It was adopted by the Etruscans and subsequently by the Romans. Several Latin-script alphabets exist, which differ in graphemes, collation and phonetic values from the classical Latin alphabet. The Latin script is the basis of the International Phonetic Alphabet, and the 26 most widespread letters are the letters contained in the ISO basic Latin alphabet. Latin script is the basis for the largest number of alphabets of any writing system and is the most widely adopted writing system in the world. Latin script is used as the standard method of writing for most Western and Central, and some Eastern, European languages as well as many languages in other parts of the world. Name The script is either called Latin script or ...
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Penmanship
Penmanship is the technique of writing with the hand using a writing instrument. Today, this is most commonly done with a pen, or pencil, but throughout history has included many different implements. The various generic and formal historical styles of writing are called "hands" while an individual's style of penmanship is referred to as "handwriting". History Origins The earliest example of systematic writing is the Sumerian pictographic system found on clay tablets, which eventually developed around 3200 BC into a modified version called cuneiform which was impressed on wet clay with a sharpened reed. This form of writing eventually evolved into an ideographic system (where a sign represents an idea) and then to a syllabic system (where a sign represents a syllable). Developing around the same time, the Egyptian system of hieroglyphics also began as a pictographic script and evolved into a system of syllabic writing. Two cursive scripts were eventually created, hier ...
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Teaching Script
A teaching script is a sample script that serves as a visual orientation for learning to write by hand. In the sense of a guideline or a prototype, it supports the demanding process of developing handwriting skills and abilities in a visual and illustrative way. Teaching scripts are represented as alphabets (upper and lower case letters), which are generally accompanied by numbers and punctuation marks. For detailed information on the execution of movements and the design of individual letters and their incorporation into words, various learning materials such as writing exercise sheets or corresponding exercise books are usually provided. Historical context Historically, the older approach was to provide students with a beautiful, readable, and efficient cursive as a standard script for learning. Students were supposed to bring their writing closer and closer to this perfect model. In the first third of the 20th century, type teachers such as Rudolf von Larisch and Ludwig Sütt ...
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Zaner-Bloser Method
The Zaner-Bloser (also Zaner-Bloser Method) is a teaching script for handwriting based on Latin script as well as a system of penmanship instruction, which originated around 1904 at the Zanerian College of Penmanship in Columbus, Ohio. Charles P. Zaner (1864–1918) and Elmer W. Bloser (1865–1929), originally a Spencerian Method instructor, developed their teaching script with the aim of allowing learners an easier transition from print writing to cursive. The Zaner-Bloser Method first teaches block letters and then cursive in order to enable written expression as quickly as possible and thus develop the ability to write. Material relating to the method of instruction practised by Zaner and Bloser is still being published by the Zaner-Bloser Company. Characteristics The Zaner-Bloser alphabet comprises two different sets of letters for handwriting – one for print writing (sometimes also called "manuscript printing"), and one for cursive writing. Zaner-Bloser letters are writ ...
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Round Hand
Round hand (also roundhand) is a type of handwriting and calligraphy originating in England in the 1660s primarily by the writing masters John Ayres and William Banson. Characterised by an open flowing hand (style) and subtle contrast of thick and thin strokes deriving from metal pointed nibs in which the flexibility of the metal allows the left and right halves of the point to spread apart under light pressure and then spring back together, the popularity of round hand grew rapidly, becoming codified as a standard, through the publication of printed writing manuals. Origins During the Renaissance, writing masters of the Apostolic Camera developed the '' italic cursiva'' script. When the Apostolic Camera was destroyed during the sack of Rome in 1527, many masters moved to Southern France where they began to refine the renaissance ' script into a new script, '. By the end of the 16th century, ' began to replace '. ' was further adapted into the French style ' in the early 17 ...
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D'Nealian Method
The D'Nealian Method (sometimes misspelled ''Denealian''), is a style of writing and teaching handwriting based on Latin script which was developed between 1965 and 1978 by Donald N. Thurber (1927–2020) in Michigan, United States. Building on his experience as a primary school teacher, Thurber aimed to make the transition from print writing to cursive easier for learners. History Donald Neal Thurber (December 15, 1927 in Detroit, Michigan – January 6, 2020 in Monroe, Michigan) received a bachelor's degree from the University of Toledo and a master's degree from Eastern Michigan University. He began teaching elementary pupils in Luna Pier in 1953. While teaching first grade in 1961, Thurber examined what he regarded the illogic of handwriting education in the US. From 1965, he developed the D'Nealian Method as an alternative to teaching scripts then available. The name of the D'Nealian Method comes from Thurber's first name contracted with his middle name ("Neal"). Thurber's s ...
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Louis Madarasz
Louis Madarasz (January 20, 1859 – December 23, 1910) was an American calligrapher, born in San Antonio, Texas, regarded as one of the most highly skilled ornamental penmen of all time. Biography Early life Madarasz was born in Texas in 1859. His parents were Hungarian immigrants who came to the U.S. because of the Hungarian Revolution of 1848. He obtained a copy of ''Gaskell's Compendium of Penmanship'' when he was in his teens. Studying the text by himself, he achieved a degree of skill in ornamental writing that was remarkable for one so young. In the late 1870s, he enrolled as a student at the Rochester Business University in Rochester, New York. While attending this institution, he began to acquire a reputation for penmanship by selling hand-written calling cards at a public arcade. During the years that followed, Madarasz took on penmanship positions at a number of institutions, including G. A. Gaskell's penmanship school in Manchester, New Hampshire. Besides being a ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ...
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Slant (handwriting)
Slant is the predominant angle of the downward stroke in handwriting based on Latin script. The slant of a sample of writing is a feature of many regional handwriting variations, and also a reflection of the copybook that is taught. Examples * Slant is measured in degrees counterclockwise from the base line; * A slant of less than 90 degrees is a right-hand slant; * A slant of more than 90 degrees is a left-hand slant. (No examples in the above table.) Measurement of slants A good basis for its estimation is the point of the handwritten curve where the velocity has its peak value in the downward stroke. The polar distribution of the running angle along a handwritten trajectory is another good method for estimating the slant angle. Left-handed writing is often accompanied by a slant value which is larger than 90 degrees, i.e., it is bent backward, to the left. Graphology In Graphology slant can refer to either upstroke or downstroke values. These strokes can be made in the ...
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