Specifications For Web Offset Publications
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Specifications For Web Offset Publications
Specifications for Web Offset Publications, invariably abbreviated to SWOP, is an organization and the name of a set of specifications that it produces, with the aim of improving the consistency and quality of professionally printed material in the United States, and of certain other products, programs and endorsements related to their work. Among other things, the organization specifies SWOP inks used in CMYK printing, colors of SWOP proofs, other physical qualities pertaining to printing. The organization publishes its own specification and ICC profile and runs a certification program. SWOP is a non-profit volunteer organisation, and concerns itself only with the United States. In some other areas, similar efforts have been made by other organisations, taking account of national variations in printing techniques, expectations, and requirements. Similar to SWOP is GRACoL originally by Graphics Communication Association, which defines a similar set of specifications for sheetfed ...
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Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblock p ...
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Magenta
Magenta () is a color that is variously defined as pinkish- purplish-red, reddish-purplish-pink or mauvish-crimson. On color wheels of the RGB (additive) and CMY (subtractive) color models, it is located exactly midway between red and blue. It is one of the four colors of ink used in color printing by an inkjet printer, along with yellow, black, and cyan, to make all other colors. The tone of magenta used in printing is called "printer's magenta". It is also a shade of purple. Magenta took its name from an aniline dye made and patented in 1859 by the French chemist François-Emmanuel Verguin, who originally called it ''fuchsine''. It was renamed to celebrate the Italian-French victory at the Battle of Magenta fought between the French and Austrians on 4 June 1859 near the Italian town of Magenta in Lombardy. A virtually identical color, called roseine, was created in 1860 by two British chemists, Chambers Nicolson and George Maule. The web color magenta is also called fuchsi ...
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Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ...
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Color Management
In digital imaging systems, color management (or colour management) is the controlled conversion between the color representations of various devices, such as image scanners, digital cameras, monitors, TV screens, film printers, computer printers, offset presses, and corresponding media. The primary goal of color management is to obtain a good match across color devices; for example, the colors of one frame of a video should appear the same on a computer LCD monitor, on a plasma TV screen, and as a printed poster. Color management helps to achieve the same appearance on all of these devices, provided the devices are capable of delivering the needed color intensities. With photography, it is often critical that prints or online galleries appear how they were intended. Color management cannot guarantee identical color reproduction, as this is rarely possible, but it can at least give more control over any changes which may occur. Parts of this technology are implemented in the ope ...
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Legibility
Legibility is the ease with which a reader can decode symbols. In addition to written language, it can also refer to behaviour or architecture, for example. From the perspective of communication research, it can be described as a measure of the permeability of a communication channel. A large number of known factors can affect legibility. In everyday language, legibility is commonly used as a synonym for readability. In graphic design, however, legibility is often distinguished from readability. Readability is the ease with which a reader can follow and understand words, sentences and paragraphs. While legibility usually refers to the visual clarity of individual symbols, readability is more about their arrangement or even the choice of words. Legibility is a component of readability. The legibility of text is most often examined by controlled deterioration of viewing conditions and determination of threshold detection. Not all writing benefits from optimizing for legibility. T ...
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Color Separation
Color printing or colour printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). Any natural scene or color photograph can be optically and physiologically dissected into three primary colors, red, green and blue, roughly equal amounts of which give rise to the perception of white, and different proportions of which give rise to the visual sensations of all other colors. The additive combination of any two primary colors in roughly equal proportion gives rise to the perception of a secondary color. For example, red and green yields yellow, red and blue yields magenta (a purple hue), and green and blue yield cyan (a turquoise hue). Only yellow is counter-intuitive. Yellow, cyan and magenta are merely the "basic" secondary colors: unequal mixtures of the primaries give rise to perception of many other colors all of which may be co Modern techniques While there are many techniques for reproducing images in color, ...
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Halftone
Halftone is the reprographic Reprography (a portmanteau of ''reproduction'' and ''photography'') is the reproduction of graphics through mechanical or electrical means, such as photography or xerography. Reprography is commonly used in catalogs and archives, as well as in th ... technique that simulates continuous-tone imagery through the use of dots, varying either in size or in spacing, thus generating a gradient-like effect.Campbell, Alastair. The Designer's Lexicon. ©2000 Chronicle, San Francisco. "Halftone" can also be used to refer specifically to the image that is produced by this process. Where continuous-tone imagery contains an infinite range of colors or greys, the halftone process reduces visual reproductions to an image that is printed with only one color of ink, in dots of differing size (pulse-width modulation) or spacing (frequency modulation) or both. This reproduction relies on a basic optical illusion: when the halftone dots are small, the human eye inter ...
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Dot Gain
Dot gain, or tonal value increase, is a phenomenon in offset lithography and some other forms of printing which causes printed material to look darker than intended. It is caused by halftone dots growing in area between the original printing film and the final printed result. In practice, this means that an image that has not been adjusted to account for dot gain will appear too dark when it is printed. Dot gain calculations are often an important part of a CMYK color model. Definition It is defined as the increase in the area fraction (of the inked or colored region) of a halftone dot during the prepress and printing processes. Total dot gain is the difference between the dot size on the film negative and the corresponding printed dot size. For example, a dot pattern that covers 30% of the image area on film, but covers 50% when printed, is said to show a total dot gain of 20%. However, with today's computer-to-plate imaging systems, which eliminates film completely, the measure ...
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ISO 2846
ISO is the most common abbreviation for the International Organization for Standardization. ISO or Iso may also refer to: Business and finance * Iso (supermarket), a chain of Danish supermarkets incorporated into the SuperBest chain in 2007 * Iso Omena ("Big Apple"), a shopping center in Finland * Incentive stock option, a type of employee stock option * Independent Sales Organization, a company that partners with an acquiring bank to provide merchant services * Insurance Services Office, an American insurance underwriter * Intermarket sweep order, a type of limit order on financial markets * Iso (automobile), an Italian car manufacturer Arts and entertainment * Isomorphic Algorithms (ISOs), a fictional race in the digital world of '' Tron: Legacy'' * Iso (comics), a Marvel comics character Music * ''Iso'' (album), an album by Ismaël Lô * Iceland Symphony Orchestra * Indianapolis Symphony Orchestra, Indiana, US * International Symphony Orchestra, of Sarnia, Ontario and Port Hur ...
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Cyan
Cyan () is the color between green and blue on the visible spectrum of light. It is evoked by light with a predominant wavelength between 490 and 520 nm, between the wavelengths of green and blue. In the subtractive color system, or CMYK color model, which can be overlaid to produce all colors in paint and color printing, cyan is one of the primary colors, along with magenta and yellow. In the additive color system, or RGB color model, used to create all the colors on a computer or television display, cyan is made by mixing equal amounts of green and blue light. Cyan is the complement of red; it can be made by the removal of red from white. Mixing red light and cyan light at the right intensity will make white light. Colors in the cyan color range are teal, turquoise, electric blue, aquamarine, and others described as blue-green. Etymology and terminology Its name is derived from the Ancient Greek word ''kyanos'' (κύανος), meaning "dark blue enamel, Lapis lazuli". It ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Committee For Graphic Arts Technical Standards
A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more fully than would be possible if the assembly itself were considering them. Committees may have different functions and their types of work differ depending on the type of the organization and its needs. A member of a legislature may be delegated a committee assignment, which gives them the right to serve on a certain committee. Purpose A deliberative assembly may form a committee (or "commission") consisting of one or more persons to assist with the work of the assembly. For larger organizations, much work is done in committees. Committees can be a way to formally draw together people of relevant expertise from different parts of an organization who otherwise would not have a good way to share information and coordinate actions. They may ...
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