Sorenson Squeeze
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Sorenson Squeeze
Sorenson Squeeze was a software video encoding tool used to compress and convert video and audio files on Mac OS X or Windows operating systems. It was sold as a standalone tool and has also long been bundled with Avid Media Composer. History Sorenson Squeeze was first announced on July 17, 2001, as the first variable bit rate (VBR) compression application for Mac OS X, and was released on October 29 of that same year. By March 2002, Sorenson Squeeze became available for Windows OS. Sorenson Squeeze was originally released as a tool for encoding videos for the Web and QuickTime playback but began adding new codecs as more versions were released. The software was discontinued by Sorenson in January 2019, and correspondingly was no longer offered as part of Avid Media Composer. Features Squeeze included a number of features to improve video & audio quality. Features included: GPU accelerated H.264 encoding, adaptive bitrate encoding, HD encoding and Dolby certified AC3 Audio. I ...
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Sorenson Media
Sorenson Media was an American software company specializing in video encoding technology. Established in December 1995 as Sorenson Vision, the company developed technology which was licensed and ultimately acquired from Utah State University. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997. One of the company's best known products is the Sorenson Video codec licensed to Apple Inc. for their QuickTime 3.0 software. Since its release, Sorenson Media’s video encoding technology was used in Apple's Trailer (promotion), trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount Pictures, Paramount, as well as Apple's iTunes music videos, before the switch to the industry standard H.264 format. The company was led by its chairman and founder James Lee Sorenson; its final president and CEO was Patrick Nola. The company filed for Chapter 11 bankruptcy in Octobe ...
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Sorenson Codec
Sorenson Media was an American software company specializing in video encoding technology. Established in December 1995 as Sorenson Vision, the company developed technology which was licensed and ultimately acquired from Utah State University. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997. One of the company's best known products is the Sorenson Video codec licensed to Apple Inc. for their QuickTime 3.0 software. Since its release, Sorenson Media’s video encoding technology was used in Apple's trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount, as well as Apple's iTunes music videos, before the switch to the industry standard H.264 format. The company was led by its chairman and founder James Lee Sorenson; its final president and CEO was Patrick Nola. The company filed for Chapter 11 bankruptcy in October 2018, and was acquired at auction by N ...
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Non-linear Editing System
Non-linear editing is a form of offline editing for audio, video, and image editing. In offline editing, the original content is not modified in the course of editing. In non-linear editing, edits are specified and modified by specialized software. A pointer-based playlist, effectively an edit decision list (EDL), for video and audio, or a directed acyclic graph for still images, is used to keep track of edits. Each time the edited audio, video, or image is rendered, played back, or accessed, it is reconstructed from the original source and the specified editing steps. Although this process is more computationally intensive than directly modifying the original content, changing the edits themselves can be almost instantaneous, and it prevents further generation loss as the audio, video, or image is edited. A non-linear editing system (NLE) is a video editing (NLVE) program or application, or an audio editing (NLAE) digital audio workstation (DAW) system. These perform non-des ...
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Adobe Premiere
Adobe Premiere Pro is a timeline-based and non-linear video editing software application (NLE) developed by Adobe Inc. and published as part of the Adobe Creative Cloud licensing program. First launched in 2003, Adobe Premiere Pro is a successor of Adobe Premiere (first launched in 1991). It is geared towards professional video editing, while its sibling, Adobe Premiere Elements, targets the consumer market. CNN was an early adopter of Adobe Premiere Pro. Also, in 2007, certain BBC departments adopted Premiere Pro. It has been used to edit feature films, such as ''Deadpool'', '' Gone Girl'', ''Captain Abu Raed'', '' Terminator: Dark Fate'' and ''Monsters'', and other venues such as Madonna's Confessions Tour. History Original Adobe Premiere The original version of Adobe Premiere was developed by Adobe Systems. It was first launched in 1991, and its final version was released in 2002. Premiere was one of the first computer non-linear editing systems. The first version for ...
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Apple Final Cut Pro
Final Cut Pro is a series of non-linear editing, non-linear video editing software programs first developed by Macromedia, Macromedia Inc. and later Apple Inc. The most recent version, Final Cut Pro 10.6.4, runs on Macintosh, Mac computers powered by macOS Big Sur 11.5.1 or later. The software allows users to log and transfer video onto a hard drive (internal or external), where it can be edited, processed, and output to a wide variety of formats. The fully rewritten Final Cut Pro X was introduced by Apple in 2011, with the last version of the legacy Final Cut Pro being version 7.0.3. Since the early 2000s, Final Cut Pro has developed a large and expanding user base, mainly video hobbyists and independent filmmakers. It has also made inroads with film and television editors who have traditionally used Avid Technology's Media Composer. According to a 2007 SCRI study, Final Cut Pro made up 49% of the United States professional editing market, with Avid at 22%. A published survey in ...
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Avid Technology
Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts, and founded in August 1987 by Bill Warner. It specialises in audio and video; specifically, digital non-linear editing (NLE) systems, video editing software, audio editing software, music notation software, management and distribution services. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Media Composer, a professional non-linear editing system, is Avid's flagship product. History Avid was founded by Bill Warner, a former marketing manager from Apollo Computer. A prototype of their first non-linear editing system, the Avid/1 Media Composer, was shown at the National Association of Broadcasters (NAB) convention in April 1988. The Avid/1 was based on an Apple Macintosh II computer, with special hardware and software of Avid's own design installed. The Avid/1 was "the biggest shake-up in editing since ...
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Microsoft Windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for servers, and Windows IoT for embedded systems. Defunct Windows families include Windows 9x, Windows Mobile, and Windows Phone. The first version of Windows was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). Windows is the most popular desktop operating system in the world, with 75% market share , according to StatCounter. However, Windows is not the most used operating system when including both mobile and desktop OSes, due to Android's massive growth. , the most recent version of Windows is Windows 11 for consumer PCs and tablets, Windows 11 Enterprise for corporations, and Windows Server 2022 for servers. Genealogy By marketing ...
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Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The Macintosh 128K, first Mac was released in 1984, and was advertised with the highly-acclaimed 1984 (advertisement), "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the Mac transition to Intel processors, 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinv ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Codec
A codec is a device or computer program that encodes or decodes a data stream or signal. ''Codec'' is a portmanteau of coder/decoder. In electronic communications, an endec is a device that acts as both an encoder and a decoder on a signal or data stream, and hence is a type of codec. ''Endec'' is a portmanteau of encoder/decoder. A coder or encoder encodes a data stream or a signal for transmission or storage, possibly in encrypted form, and the decoder function reverses the encoding for playback or editing. Codecs are used in videoconferencing, streaming media, and video editing applications. History In the mid-20th century, a codec was a device that coded analog signals into digital form using pulse-code modulation (PCM). Later, the name was also applied to software for converting between digital signal formats, including companding functions. Examples An audio codec converts analog audio signals into digital signals for transmission or encodes them for storage. A receiv ...
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X265
x265 is a software codec for creating digital video streams in the High Efficiency Video Coding (HEVC/H.265) video compression format developed by the Joint Collaborative Team on Video Coding (JCT-VC). It is available as a command-line app or a software library, under the terms of GNU General Public License (GPL) version 2 or later; however, customers may request a commercial license. History x265 builds on source code from x264, an open-source video encoder for the previous MPEG video coding standard, H.264/MPEG-4 AVC. The project has licensed the rights to use the x264 source code. Development on x265 began in March 2013. MulticoreWare made the source code for x265 publicly available on July 23, 2013. The x265 project was initially funded by a small group of charter licensee companies that direct the development requirements and receive commercial licenses to use x265 in their products without having to release their products under the GPL 2 license. In February 2014, x265 w ...
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WebM
WebM is an audiovisual media file format. It is primarily intended to offer a royalty-free alternative to use in the HTML5 video and the HTML5 audio elements. It has a sister project, WebP, for images. The development of the format is sponsored by Google, and the corresponding software is distributed under a BSD license. The WebM container is based on a profile of Matroska. WebM initially supported VP8 video and Vorbis audio streams. In 2013, it was updated to accommodate VP9 video and Opus audio. It also supports the new AV1 codec. Vendor support Software Native WebM support by Mozilla Firefox, Opera, and Google Chrome was announced at the 2010 Google I/O conference. Internet Explorer 9 requires third-party WebM software. In 2021, Apple released Safari 14.1 for macOS, which added native WebM support to the browser. , QuickTime does not natively support WebM, but does with a suitable third-party plug-in. In 2011, the Google WebM Project Team released plugins for Internet E ...
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