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Social Commerce
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions from browsing to checkout, without ever leaving a social media platform. The term social commerce was introduced by Yahoo! in November 2005Social Commerce via the Shoposphere & Pick Lists . Ysearchblog.com (2005-11-14). Retrieved on 2013-01-10. which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other |
Electronic Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macy's
Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007. As of 2015, Macy's was the largest U.S. department store company by retail sales. Macy's as of October 29, 2022, has 510 stores (569 boxes), inclusive of 445 department stores (499 boxes; includes 51 stores or 55 boxes that are neighborhood stores), 46 furniture galleries (51 boxes), 1 furniture clearance center, 9 freestanding Backstage stores, 7 Market by Macy's and 2 stores converted to fulfillment centers (there are a total of 506 full line stores and a total of 551 stores) with the Macy's nameplate in operation throughout the United States. Its flagship store is located at Herald Square in the New York City borough of Manhattan. The com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Threadless
Threadless (stylized as threadless) is an online community of artists and an e-commerce website based in Chicago, Illinois, founded in 2000 by Jake Nickell and Jacob DeHart. Threadless designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote. After seven days the staff reviews the top-scoring designs. Based on the average score and community feedback, about 10 designs are selected each week, printed on clothing and other products, and sold worldwide through the online store and at their retail store in Chicago. Designers whose work is printed receive no cash, but receive 20% royalties based on net profits paid on a monthly basis, as well as cash and Threadless merchandise. History of the company Co-founders Jake Nickell and Jacob DeHart started Threadless in 2000 with $1,000. Threadless began as a T-shirt design competition on the now defunct dreamless.org, a forum where users experimented with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betabrand
Betabrand is an online women’s clothing company based in San Francisco's Mission district, known for Dress Pant Yoga Pants and other activewear for work and travel. Betabrand customers participate in the design process by voting on new apparel concepts and providing feedback, helping the company rapidly bring new products to market. Products are launched in weekly live shows, where designers field questions from fans in an interactive, chat-based experience. History The company began as Cordarounds in 2005, designing corduroy pants with wales aligned horizontally instead of vertically. After years of expanding its product offerings — these included Bike-To-Work Commuter Pants and Black Sheep Sweaters, made from the wool of actual black sheep — the company was renamed Betabrand in 2010. The goal was to build a brand that behaves like a social network, where consumers interact with Betabrand designers as well as one another to inform and accelerate the design process. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Fancy
Fancy was a social photo sharing webstore and mobile app created by Joseph Einhorn. The New York-based e-commerce site allows users to engage in socially oriented shopping through picture feeds and sharing. Users can purchase products that they see directly from the website, which acts as an intermediary between the consumer and the retailer. In July 2013, Bloomberg announced that Fancy had raised $53 million in funding, bringing the company's valuation to approximately $600 million. In February 2015, Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company. History Thingd Thingd is the parent company of Fancy. Thingd is short for “Thing daemon”. In a 2010 TechCrunch article, CEO Joseph Einhorn summarized the company's mission by stating that, “we want to build a database of everything in the world.” Thingd aims to be the object layer in the web, the platform that identifies images and col ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bazaarvoice
Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing. History Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru. The company has over 900 employees globally. Initially, Bazaarvoice focused on software that let businesses add product reviews to their websites. Bazaarvoice later expanded to include software that allows businesses to analyze reviews, ratings, videos, social media, and other user-generated content posted by customers, which is used by companies including Wal-Mart, AT&T and Microsof ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yelp
Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Francisco, California. Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. Yelp grew in usage and raised several rounds of funding in the following years. By 2010, it had $30 million in revenue, and the website had published about 4.5 million crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and Asia. In 2009, it entered unsuccessful negotiations to be acquired by Google. Yelp became a public company via an initial public offering in March 2012 and became profitable for the first time two years later. As of December 31, 2021, approximately 244.4 million reviews were available on its business listing pages. In 2021, the company had 46 million unique visitors to its desktop webpages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LivingSocial
LivingSocial is an online marketplace that allows its registered users to buy and share things to do in their city. Formerly headquartered in Washington, D.C., LivingSocial had roughly 70 million members around the world in 2013. The company shrank from a peak of 4,500 employees in 2011 to about 200 in 2016.Issac, Mike and Benner, Katie. ''New York Times'', Nov. 20, 2015.LivingSocial Offers a Cautionary Tale to Today’s Unicorns. Accessed Sept. 1, 2016. LivingSocial was purchased by Groupon in 2016. History LivingSocial was founded as Hungry Machine in 2007 by four employees from Revolution Health Group. After acquiring BuyYourFriendADrink.com in 2009, LivingSocial launched a daily deals website. The company offered its first deal in July 2009. By July 2010, the company had launched deals in 25 cities. By 2011, LivingSocial had raised over $800 million in venture capital funds. That same year, the company generated $238 million in revenue but lost $499 million. In 2012, a clas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Groupon
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries."Groupon Q1 2015 Public Fact Sheet." Groupon. Retrieved June 1, 2015. http://investor.groupon.com/index.cfm . The idea for Groupon was created by former CEO and Pittsburgh native Andrew Mason. The idea gained the attention of his former employer, Eric Lefkofsky, who provided $1 million in seed money to develop the idea. In April 2010, the company was valued at $1.35 bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Etsy
Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item. , Etsy had over 120 million items in its marketplace, and the online marketplace for handmade and vintage goods connected 7.5 million sellers with 96.3 million buyers. At the end of 2021, Etsy had 2,402 employees. In 2021, Etsy had total sales, or Gross Merchandise Sales (GMS), of US$13.5 billion on the platform. In 2021, Etsy garnered a revenue of US$2.3 billion and registered a net income of US$493.5 million. The platform generates revenue primarily from three streams: its Marketplace reven ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soldsie
Soldsie is a social eCommerce platform based in San Francisco, CA. Co-founders Chris Bennett (CEO) and Arrel Gray (CTO) met through the startup community of Silicon Valley in 2011. They officially launched Soldsie in May 2012 at a time when the viability of f-Commerce was still being questioned by the industry. The founders of Soldsie were able to show that Facebook commerce is a viable form of social commerce when it wasn’t just another tab on a retailer's Facebook page for users to click onto. Their social shopping platform allows businesses to monetize their social media pages through the use of comments, allowing brands to directly sell on Facebook and Instagram. Retailers looking at selling on Facebook or Instagram upload products according to a template that includes price and item description. They can then schedule campaigns, or sales of multiple items, that post at the designated time. Fans register through email and comment 'Sold' to trigger the purchasing process. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households', 'men' or 'those aged 25–35'). For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure. Effective reach and reach are two different measurements for a targ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
