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Soccer United Marketing
Soccer United Marketing is the for-profit marketing arm of Major League Soccer which primarily deals in the promotion and sanctioning of professional soccer in the United States. In 2016, Soccer United Marketing was also chosen as the exclusive worldwide marketing partner of CONCACAF and CONMEBOL. CONMEBOL describes Soccer United Marketing as "the preeminent commercial soccer enterprise in North America, overseeing the marketing, promotion and operational execution of the region’s most successful soccer entities." It goes on to describe Soccer United Marketing as the business that "holds the exclusive commercial rights to Major League Soccer and the United States Soccer Federation, as well as promotional, operational and marketing rights to Mexico national football team games played in the United States." Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, th ...
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Don Garber
Donald P. Garber (born October 9, 1957) is an American sports executive who has served as the Commissioner of Major League Soccer since 1999. Garber is also the CEO of Soccer United Marketing and a member of the United States Soccer Federation board of directors. Garber has spent his entire career in the sports industry, working in a variety of capacities in marketing, events, television, and league administration prior to becoming MLS commissioner. Before joining MLS, Garber was with the National Football League for 16 years. Under his leadership, MLS has experienced sustained growth in size and popularity in the United States and Canada. During his tenure, MLS has expanded from 10 to 30 teams and set records for attendance and broadcast revenue. In addition, the league has seen significant increases in every metric – including team valuations, attendance, sponsorship, and digital and social media engagement. MLS ranks seventh among global soccer leagues in average game att ...
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United States Soccer Federation
The United States Soccer Federation (USSF), commonly referred to as U.S. Soccer, is a 501(c)(3) nonprofit organization and the official governing body of the sport of soccer in the United States. Headquartered in Chicago, the federation is a full member of FIFA and governs American soccer at the international, professional, and amateur levels, including: the men's and women's national teams, Major League Soccer, National Women's Soccer League, youth organizations, beach soccer, futsal, Paralympic and deaf national teams. U.S. Soccer sanctions referees and soccer tournaments for most soccer leagues in the United States. The U.S. Soccer Federation also administers and operates the U.S. Open Cup and the SheBelieves Cup. History U.S. Soccer was originally known as the United States Football Association. It formed on 5 April 1913, at the Astor House Hotel in Lower Manhattan and on 15 August of that year was accepted as one of the earliest member organizations of FIFA and ...
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Marketing Companies Of The United States
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products. Owned until 2018 by Time Inc., it was sold to Authentic Brands Group (ABG) following the sale of Time Inc. to Meredith Corporation. The Arena Group (formerly theMaven, Inc.) was subsequently awarded a 10-year license to operate the ''Sports Illustrated''-branded editorial operations, while ABG licenses the brand for other non-editorial ventures and products. History Establishment There were two magazines named ''Sports Illustrated'' before the current magazine was launched on August 9, 1954. In 1936, Stuart Scheftel created ''Sports Illustrated'' with a target market of sportsmen. He publis ...
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University Of Colorado Boulder
The University of Colorado Boulder (CU Boulder, CU, or Colorado) is a public research university in Boulder, Colorado. Founded in 1876, five months before Colorado became a state, it is the flagship university of the University of Colorado system. CU Boulder is a member of the Association of American Universities, a selective group of major research universities in North America, and is classified among R1: Doctoral Universities – Very high research activity. In 2021, the university attracted support of over $634 million for research and spent $536 million on research and development according to the National Science Foundation, ranking it 50th in the nation. The university consists of nine colleges and schools and offers over 150 academic programs, enrolling more than 35,000 students as of January 2022. To date, 5 Nobel Prize laureates, 10 Pulitzer Prize winners, 11 MacArthur "Genius Grant" recipients, 1 Turing Award laureate, and 20 astronauts have been affiliated with ...
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Roger A
Roger is a given name, usually masculine, and a surname. The given name is derived from the Old French personal names ' and '. These names are of Germanic origin, derived from the elements ', ''χrōþi'' ("fame", "renown", "honour") and ', ' ("spear", "lance") (Hrōþigēraz). The name was introduced into England by the Normans. In Normandy, the Frankish name had been reinforced by the Old Norse cognate '. The name introduced into England replaced the Old English cognate '. ''Roger'' became a very common given name during the Middle Ages. A variant form of the given name ''Roger'' that is closer to the name's origin is ''Rodger''. Slang and other uses Roger is also a short version of the term "Jolly Roger", which refers to a black flag with a white skull and crossbones, formerly used by sea pirates since as early as 1723. From up to , Roger was slang for the word "penis". In ''Under Milk Wood'', Dylan Thomas writes "jolly, rodgered" suggesting both the sexual double entend ...
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CONCACAF Gold Cup
The CONCACAF Gold Cup ( es, Copa de Oro de la CONCACAF, french: Coupe D'or CONCACAF) is the main association football competition of the men's national football teams governed by CONCACAF, determining the continental champion of North America, which includes Central America and the Caribbean. The Gold Cup is held every two years. The tournament succeeded the CONCACAF Championship (1963–1989), with its inaugural edition being held in 1991. North American Football Union's members Canada, United States and Mexico are the only three nations to have won the tournament. History Championships before CONCACAF Before the Confederation of North, Central America and Caribbean Association Football (CONCACAF) was formed in 1961, association football in the region was divided into smaller, regional divisions. The two main bodies consisted of the Confederación Centroamericana y del Caribe de Fútbol (CCCF) founded in 1938 (consisting of Central America and most of the Caribbean) and t ...
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Pan-Pacific Championship
The Pan-Pacific Football Championship was an inter-confederation football tournament between teams from A-League (Australia and New Zealand), Chinese Super League (China), J. League (Japan), K-League (Korea), and Major League Soccer (United States and Canada). The event was underwritten by MLS and promoted through its Soccer United Marketing arm. History The inaugural edition of the competition took place from February 20 to February 23, 2008 in Honolulu, Hawaii. International tourney to debut Feb. '08 in Hawaii
Four teams took part in the competition. qualified as

North American SuperLiga
The SuperLiga was an official North American association football competition between teams from the Liga MX of Mexico and Major League Soccer of the United States and Canada, the top divisions in each country. The competition was sanctioned by CONCACAF, U.S. Soccer, the Canadian Soccer Association and Federación Mexicana de Fútbol and served as the sub-regional championship for the North American section of CONCACAF, much like its Central American and Caribbean counterparts, the Copa Interclubes UNCAF and CFU Club Championship respectively. The tournament was first held in 2007 and was cancelled in March 2011. Format The format consisted of a group stage, followed by playoffs or "knockout" rounds, with all games held at MLS sites. The tournament had an invitational format for its 2007 debut, with four teams invited from both MLS and the Primera División. For successive tournaments, MLS announced that "the four MLS teams with the best regular season records in 2007 will quali ...
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Mexico National Football Team
The Mexico national football team () represents Mexico in international football and is governed by the Mexican Football Federation (). It competes as a member of CONCACAF. Mexico has qualified to seventeen World Cups and has qualified consecutively since 1994, making it one of six countries to do so. Mexico played France in the first match of the first World Cup on 13 July 1930. Mexico's best progression in World Cups has been reaching the quarter-finals in both the 1970 and 1986 World Cups, both of which were staged on Mexican soil. Mexico is historically the most successful national team in the CONCACAF region, having won eleven confederation titles, including eight CONCACAF Gold Cups and three CONCACAF Championships (the precursor to the Gold Cup), as well as two NAFC Championships, one North American Nations Cup, one CONCACAF Cup and two gold medals of the Central American and Caribbean Games. It is one of eight nations to have won two of the three most important foo ...
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CONMEBOL
The South American Football Confederation (CONMEBOL, , or CSF; es, Confederación Sudamericana de Fútbol; pt, Confederação Sul-Americana de Futebol) is the continental governing body of football in South America (apart from Guyana, Suriname and French Guiana) and it is one of FIFA's six continental confederations. The oldest continental confederation in the world, its headquarters are located in Luque, Paraguay, near Asunción. CONMEBOL is responsible for the organization and governance of South American football's major international tournaments. With 10 member soccer associations, it has the fewest members of all the confederations in FIFA. CONMEBOL national teams have won ten FIFA World Cups (Brazil five, Argentina three and Uruguay two) and CONMEBOL clubs have won 22 Intercontinental Cups and four FIFA Club World Cups. Argentina, Brazil and Uruguay have won two Olympic gold medals each. It is considered one of the strongest confederations in the world. The World C ...
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Russell Findlay (businessman)
J. Russell Findlay (born May 4, 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is currently the Global Chief Marketing Officer at Hiscox, an international specialist insurer as well as a small business owner and a Managing Director of a non-profit organization. Career Russell Findlay is currently the Global Chief Marketing Officer at Hiscox, and was the first chief marketing officer in the history of Major League Soccer. Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free, including helping produce a TV commercial putting soccer greats Freddy Adu and Pelé together for the first time. Findlay also launched Pepsi Max (North America) while at PepsiCo. He was responsible for negotiating ...
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