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Russell Findlay (businessman)
J. Russell Findlay (born May 4, 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is currently the Global Chief Marketing Officer at Hiscox, an international specialist insurer as well as a small business owner and a Managing Director of a non-profit organization. Career Russell Findlay is currently the Global Chief Marketing Officer at Hiscox, and was the first chief marketing officer in the history of Major League Soccer. Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free, including helping produce a TV commercial putting soccer greats Freddy Adu and Pelé together for the first time. Findlay also launched Pepsi Max (North America) while at PepsiCo. He was responsible for negotiating ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rochester, New York
Rochester () is a City (New York), city in the U.S. state of New York (state), New York, the county seat, seat of Monroe County, New York, Monroe County, and the fourth-most populous in the state after New York City, Buffalo, New York, Buffalo, and Yonkers, New York, Yonkers, with a population of 211,328 at the 2020 United States census. Located in Western New York, the city of Rochester forms the core of a larger Rochester metropolitan area, New York, metropolitan area with a population of 1 million people, across six counties. The city was one of the United States' first boomtowns, initially due to the fertile Genesee River Valley, which gave rise to numerous flour mills, and then as a manufacturing center, which spurred further rapid population growth. Rochester rose to prominence as the birthplace and home of some of America's most iconic companies, in particular Eastman Kodak, Xerox, and Bausch & Lomb (along with Wegmans, Gannett, Paychex, Western Union, French's, Cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alan Pottasch
Alan Maxwell Pottasch (August 13, 1927 – July 27, 2007) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign. Early life Alan Pottasch was born on August 13, 1927, on Long Island in New York. He grew up in New York City. Pottasch enlisted and served in the United States Navy during World War II. Pottasch enrolled at Pennsylvania State University following World War II. He graduated from Penn State in 1949 with a Bachelor of Arts in creative writing. Pottasch went to a directors school and went on to work at a television station in Dallas, Texas, and as a producer-director at ABC-TV. Pepsi Alan Pottasch began working for PepsiCo in 1957. The year that Pottasch joined PepsiCo, Coca-Cola outsold Pepsi by a six to one margin in the United States. Under Pottasch, the "Pepsi Generation" marketing campaign was launch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Self-Regulatory Council
BBB National Programs, an independent non-profit organization, oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB National Programs' 501(c)(3) non-profit foundation. CISR was created to harness the power of independent, industry self-regulation to empower U.S. business accountability. CISR is dedicated to education and research that supports responsible business leaders in developing fair, future-proof best practices, and to the education of the general public on the conditions necessary for industry self-regulation. Self-regulatory units The self-regulatory system includes the following investigative, enforcement, and appellate units: * BBB AUTO LINE: a dispute resolution program t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lever House
Lever House is a office building at 390 Park Avenue (Manhattan), Park Avenue in the Midtown Manhattan neighborhood of New York City. The building was designed in the International style (architecture), International Style by Gordon Bunshaft and Natalie de Blois of Skidmore, Owings & Merrill (SOM) as the headquarters of soap company Lever Brothers, a subsidiary of Unilever. Constructed from 1950 to 1952, it was the second skyscraper in New York City with a glass curtain wall (architecture), curtain wall, after the United Nations Secretariat Building. The building contains 21 office stories topped by a triple-height mechanical section. The ground story contains a courtyard and public space, while the second story overhangs the plaza on a set of columns. The remaining stories are designed as a slab occupying the northern one-quarter of the site. The slab design was chosen to conform with the city's 1916 Zoning Resolution while avoiding the need for Setback (architecture), setbac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Duel (U
A duel is an arranged engagement in combat between two people, with matched weapons, in accordance with agreed-upon rules. During the 17th and 18th centuries (and earlier), duels were mostly single combats fought with swords (the rapier and later the small sword), but beginning in the late 18th century in England, duels were more commonly fought using pistols. Fencing and shooting continued to co-exist throughout the 19th century. The duel was based on a code of honor. Duels were fought not so much to kill the opponent as to gain "satisfaction", that is, to restore one's honor by demonstrating a willingness to risk one's life for it, and as such the tradition of dueling was originally reserved for the male members of nobility; however, in the modern era, it extended to those of the upper classes generally. On occasion, duels with swords or pistols were fought between women. Legislation against dueling goes back to the medieval period. The Fourth Council of the Lateran (1215) o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Broadcasting Company
The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, California, on Riverside Drive, directly across the street from Walt Disney Studios and adjacent to the Roy E. Disney Animation Building. The network's secondary offices, and headquarters of its news division, are in New York City, at its broadcast center at 77 West 66th Street on the Upper West Side of Manhattan. Since 2007, when ABC Radio (also known as Cumulus Media Networks) was sold to Citadel Broadcasting, ABC has reduced its broadcasting operations almost exclusively to television. It is the fifth-oldest major broadcasting network in the world and the youngest of the American Big Three television networks. The network is sometimes referred to as the Alphabet Network, as its initialism also represents the first three letters of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Max (North America)
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It has nearly twice the caffeine of Pepsi's other cola beverages. Pepsi Zero Sugar contains 69 milligrams of caffeine per 355 ml (12 fl oz), versus 36 milligrams in Diet Pepsi. In autumn 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. A new logo was introduced in 2020. History Diet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008. "Diet" was dropped from the name in early 2009. In 2007, the official marketing website for the product contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pelé
Edson Arantes do Nascimento (; born 23 October 1940), known as Pelé (), is a Brazilian former professional footballer who played as a forward. Widely regarded as one of the greatest players of all time and labelled "the greatest" by FIFA, he was among the most successful and popular sports figures of the 20th century. In 1999, he was named Athlete of the Century by the International Olympic Committee and was included in the ''Time'' list of the 100 most important people of the 20th century. In 2000, Pelé was voted World Player of the Century by the International Federation of Football History & Statistics (IFFHS) and was one of the two joint winners of the FIFA Player of the Century. His 1,279 goals in 1,363 games, which includes friendlies, is recognised as a Guinness World Record. Pelé began playing for Santos at age 15 and the Brazil national team at 16. During his international career, he won three FIFA World Cups: 1958, 1962 and 1970, the only player to do so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freddy Adu
Fredua Koranteng Adu (born June 2, 1989) is an American professional soccer player who played as an attacking midfielder. The last club he played for was Ettan Fotboll club Österlen FF. From before the time of his signing with D.C. United at the age of 14, Adu was spoken of as "the next Pelé". However, he failed to live up to the expectations and, after leaving D.C. United in 2006, he became a journeyman, playing for fifteen teams in nine countries: the United States, Portugal, Monaco, Greece, Turkey, Brazil, Serbia, Finland, and Sweden. At D.C. United, Adu broke several records. First, he became the youngest athlete ever to sign a professional contract in the United States at 14 years old, after he was selected by the team in the 2004 MLS SuperDraft in January 2004. Three months later, he became the youngest player to appear in a Major League Soccer (MLS) game when he came on as a substitute in a game against the San Jose Earthquakes, and on April 17, he became the youngest sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sierra Mist
Sierra Mist is a lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all United States markets by 2003. The drink was rebranded as "Mist Twist" in 2016, although it reverted to Sierra Mist in 2018. The brand is aimed at competing with The Coca-Cola Company's Sprite brand and Keurig Dr Pepper's 7 Up. History PepsiCo began test-marketing potential lemon-lime sodas in 1998, introducing a formulation known as Storm that never made it past the test-marketing stage. Prior lemon-lime sodas from PepsiCo included Teem, which had been introduced in 1960 but discontinued in 1984, when they introduced the Slice line of fruit-flavored sodas, which launched with a lemon-lime flavor. The company introduced Sierra Mist in 1999. The selection of the name "Sierra Mist" was based on favorable market research involving 2,000 people from over 1,000 possible names. "Sierra" had previously been a proposed name for what became the orig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SoBe
SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010. Company history SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was ''SoBe Black Tea 3G'' which contained ginseng, guarana, and ginkgo. It proved to be popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000. Products * SoBe Lifewater / SoBe Water - A vitamin-infused beverage. Most of the flavors are non-caloric and use steviol glycosides for natural sweetening. * S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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