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Skimlinks
Skimlinks is a content monetization platform for online publishers (including editorial sites, forums, bloggers, social networks, and app developers). It specializes in technology that automatically affiliates product links from publishers' commerce content. The company was founded in London (2007) by Australian co-founders Alicia Navarro and Joe Stepniewski. It has over 62 employees, and has raised $24 million in funding as of August 2013. It has offices in London and New York City. On October 17, 2013, Skimlinks was announced as a member of Tech City UK's Future Fifty Programme, a government programme that supports fast-growing companies with the aim of potentially floating in the London Stock Exchange. In 2014, Skimlinks drove $625 million in sales for over 20,000 vendors. History Founding Skimlinks was founded in 2007 by co-founders Alicia Navarro and Joe Stepniewski as a result of a pivot away from the social recommendation tool Skimbit.com. It is notable as one of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Silicon Roundabout
East London Tech City (also known as Tech City and Silicon Roundabout) is a Science park, technology cluster of high-tech companies located in East London, United Kingdom. Its main area lies broadly between St Luke's, London, St Luke's and Hackney Road, with an accelerator space for spinout companies at the Queen Elizabeth Olympic Park. A cluster of web businesses initially developed around the Old Street Roundabout in 2008. The area had historically been relatively poor compared to the City of London, and was known as the 'City Fringe'. The Great Recession, 2008–09 recession further suppressed rents through the closure of numerous firms, making it affordable to technology start-ups, while redundancies from financial services companies, such as investment banks, released a local pool of experienced talent interested in entrepreneurship. From 2010, as the cluster developed, both local and national government supported its growth, with the goal of creating a cluster comparable to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VigLink
VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers. VigLink specializes in in-text advertising and marketing. VigLink CEO Oliver Roup founded the company in March 2009. In 2012, Oliver Roup reported VigLink was working on 5 billion pages per month. As of November 2014, VigLink has raised $27.34 million and is working with 63,000 online retailers including EBay, Target, Amazon.com, and Wal-Mart. Service VigLink's content monetization solution connects potential consumers to products by hyperlinking particular keywords in a website's content. The company's technology, VigLink Insert, scans a page for words that could be potentially profitable to the publisher of the page, and connects the keyword with a product from an affiliate program. The publisher is paid when a reader clicks a link contained in the content to buy or learn more about a service or product. VigLink also offers an outbound analytics service for clients ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Takeover
In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to the acquisition of a private company. Management of the target company may or may not agree with a proposed takeover, and this has resulted in the following takeover classifications: friendly, hostile, reverse or back-flip. Financing a takeover often involves loans or bond issues which may include junk bonds as well as a simple cash offers. It can also include shares in the new company. Types Friendly A ''friendly takeover'' is an acquisition which is approved by the management of the target company. Before a bidder makes an offer for another company, it usually first informs the company's board of directors. In an ideal world, if the board feels that accepting the offer serves the shareholders better than rejecting it, it recommend ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outbrain
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. The quality of Outbrain's recommendations have been debated. Products Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. , Outbrain's promoted articles are found on 108,121 websites. In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertisers. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affiliate Marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affiliat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
URL Shortening
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Chrome
Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, and also for Android, where it is the default browser. The browser is also the main component of ChromeOS, where it serves as the platform for web applications. Most of Chrome's source code comes from Google's free and open-source software project ''Chromium'', but Chrome is licensed as proprietary freeware. WebKit was the original rendering engine, but Google eventually forked it to create the Blink engine; all Chrome variants except iOS now use Blink. , StatCounter estimates that Chrome has a 67% worldwide browser market share (after peaking at 72.38% in November 2018) on personal computers (PC), is most used on tablets (having surpassed Safari), and is also dominant on smartphones and at 65% across all platforms combined. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Time Inc
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illustrated'', '' Travel + Leisure'', '' Food & Wine'', ''Fortune'', ''People'', ''InStyle'', ''Life'', ''Golf Magazine'', ''Southern Living'', ''Essence'', ''Real Simple'', and ''Entertainment Weekly''. It also had subsidiaries which it co-operated with the UK magazine house Time Inc. UK (which was later sold and since has been rebranded to TI Media), whose major titles include ''What's on TV'', ''NME'', '' Country Life'', and ''Wallpaper''. Time Inc. also co-operated over 60 websites and digital-only titles including ''MyRecipes'', ''Extra Crispy'', ''TheSnug'', HelloGiggles, and ''MIMI''. In 1990, Time Inc. merged with Warner Communications to form the media conglomerate Time Warner. In 2018, media company Meredith Corporation acquired T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media brands attract more than 72 million consumers in print, 394 million in digital and 454 million across social platforms. These include ''Vogue'', ''The New Yorker'', '' Condé Nast Traveler'', '' GQ'', '' Glamour'', '' Architectural Digest'', '' Vanity Fair, Pitchfork'', ''Wired'', and '' Bon Appétit,'' among many others. US ''Vogue'' editor-in-chief Anna Wintour serves as Artistic Director and Global Chief Content Officer. In 2011, the company launched the Condé Nast Entertainment division, tasked with developing film, television, social and digital video, and virtual reality content. History The company traces its roots to 1909, when Condé Montrose Nast, a New York City-born publisher, purchased ''Vogue,'' a printed magazine launched ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BuzzFeed
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of ''The Huffington Post'', started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. In late 2011, BuzzFeed hired Ben Smith of ''Politico'' as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 '' BuzzFeed News'' had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed generates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites . WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of ''b2/cafelog''. The software is released under the GPLv2 (or later) license. To function, WordPress has to be installed on a web server, either part of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
