Shloer
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Shloer
Shloer is a line of soft drinks containing grape juice, available in the United Kingdom and Ireland. Unlike most soft drinks, it is marketed towards adults exclusively. It is made by Merrydown Merrydown is a brand of cider manufactured in the UK . It was originally brewed at Horam Manor near Heathfield, East Sussex, England by the Merrydown brewery. The company was founded by 3 friends, Jack Ward, John Kelland-Knight and Ian Howie in ... PLC, and available in nine flavours – red grape, white grape, apple and white grape, white grape and elderflower, raspberry, cranberry, rosé, mango and passionfruit, and strawberry punch. To avoid incurring a higher sales cost from new sugary drinks taxes introduced in 2018 in the UK and Ireland, the drinks were reformulated to include the artificial sweetener Sucralose. Slogans of the drinks include "Shloer, The Grown-Up Soft Drink" and "Get your sparkle!". The current slogan is "Best Served Shared". The name "Shloer" is derived from th ...
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Merrydown
Merrydown is a brand of cider manufactured in the UK . It was originally brewed at Horam Manor near Heathfield, East Sussex, England by the Merrydown brewery. The company was founded by 3 friends, Jack Ward, John Kelland-Knight and Ian Howie in 1946. They each put up £100 to turn Jack's wine making hobby into a business. The Merrydown enterprise, named after Jack's house, was underway. The very first batch of Merrydown Apple Wine was fermented from 450 gallons of apple juice using a 300-year-old oak cider press borrowed from a local farmer and within a year the scale of production had outgrown Mr Ward's garage at his home in Rotherfield and the partners bought Horam Manor nine years later, with seven acres of land. By 1955, production had risen to 400,000 gallons. During the 1980s the cider was sold in 1 litre bottles as either dry (silver label) or sweet (gold label) and had an ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much a ...
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Grape Juice
Grape juice is obtained from crushing and blending grapes into a liquid. In the wine industry, grape juice that contains 7–23 percent of pulp, skins, stems and seeds is often referred to as ''must''. The sugars in grape juice allow it to be used as a sweetener, and fermented and made into wine, brandy, or vinegar. In North America, the most common grape juice is purple and made from Concord grapes while white grape juice is commonly made from Niagara grapes, both of which are varieties of native American grapes, a different species from European wine grapes. In California, Sultana (known there as 'Thompson Seedless') grapes are sometimes diverted from the raisin or table market to produce white juice. Grape juice can be made from all grape varieties after reaching appropriate maturity. Because of consumers' preferences for characteristics in colour, flavour and aroma, grape juice is primarily produced from American cultivars of ''Vitis labrusca''. History The method of ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ...
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Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Great Britain and Ireland), North Channel, the Irish Sea, and St George's Channel. Ireland is the List of islands of the British Isles, second-largest island of the British Isles, the List of European islands by area, third-largest in Europe, and the List of islands by area, twentieth-largest on Earth. Geopolitically, Ireland is divided between the Republic of Ireland (officially Names of the Irish state, named Ireland), which covers five-sixths of the island, and Northern Ireland, which is part of the United Kingdom. As of 2022, the Irish population analysis, population of the entire island is just over 7 million, with 5.1 million living in the Republic of Ireland and 1.9 million in Northern Ireland, ranking it the List of European islan ...
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Sugary Drinks Tax
A sugary drink tax, soda tax, or sweetened beverage tax (SBT) is a tax or surcharge (food-related fiscal policy) designed to reduce consumption of sweetened beverages. Drinks covered under a soda tax often include carbonated soft drinks, sports drinks and energy drinks. This policy intervention is an effort to decrease obesity and the health impacts related to being overweight, however the medical evidence supporting the benefits of a sugar tax on health is of very low certainty. The tax is a matter of public debate in many countries and beverage producers like Coca-Cola often oppose it. Advocates such as national medical associations and the World Health Organization promote the tax as an example of Pigovian taxation, aimed to discourage unhealthy diets and offset the growing economic costs of obesity. Design Tax design approaches include direct taxes on the product and indirect taxes. Indirect taxes include import/export taxes on sugar or other ingredients before it has b ...
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