Shloer is a line of soft drinks containing

grape juice Grape juice is obtained from crushing and blending grapes into a liquid. In the wine industry, grape juice that contains 7–23 percent of pulp, skins, stems and seeds is often referred to as '' must''. The sugars in grape juice allow it to be ...

, available in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. Unlike most soft drinks, it is marketed towards adults exclusively. It is made by

Merrydown Merrydown is a brand of cider manufactured in the UK . It was originally brewed at Horam Manor near Heathfield, East Sussex, England by the Merrydown brewery. The company was founded by 3 friends, Jack Ward, John Kelland-Knight and Ian Howie in ...

PLC, and available in nine flavours – red grape, white grape, apple and white grape, white grape and elderflower, raspberry, cranberry, rosé, mango and passionfruit, and strawberry punch. To avoid incurring a higher sales cost from new sugary drinks taxes introduced in 2018 in the UK and Ireland, the drinks were reformulated to include the artificial sweetener Sucralose. Slogans of the drinks include "Shloer, The Grown-Up Soft Drink" and "Get your sparkle!". The current slogan is "Best Served Shared". The name "Shloer" is derived from the Swiss brewer Jules Schlör. An alcoholic red grape version called "Shloer Nuveau" in the 1990's was discontinued. In order to strengthen Shloer's position as an adult soft drink alternative to booze, SHS Drinks came out in 2019 with two new drink ranges "Spritzed" and "Pressed", with Spritzed intending to be ‘an alternative to the likes of gin & tonic’, and Pressed as an 'alcohol-free rival to flavoured cider'. Spritzed is sold in a glass bottle, while Pressed is sold in the can.

References

External links

Shloer.com
Juice brands {{soft-drink-stub