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Shaw Mobile
Shaw Mobile is a mobile virtual network operator (MVNO) division of Freedom Mobile, itself a subsidiary of Shaw Communications, which sells wireless services in the Canadian provinces of Alberta and British Columbia. Its launch was announced on July 30, 2020. Shaw Mobile is an MVNO on the existing Freedom Mobile network, which has been owned by Shaw Communications since 2016. However, Shaw Mobile is positioned as being a comparable service to the flagship brands of the "big three" national mobile providers (Bell, Rogers and Telus) with offerings that can be bundled with Shaw’s home internet services, whereas Freedom's main competitors are flanker brands such as Virgin, Fido, and Koodo. Under the proposed acquisition of Shaw Communications by Rogers Communications and resale of Freedom Mobile to Quebecor Quebecor Inc. is a Canadian diversified media and telecommunications company serving Québec based in Montreal. It was spelled Quebecor in both English and French until Ma ...
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Division (business)
A division, sometimes called a business sector or business unit (segment), is one of the parts into which a business, organization or company is divided. Overview Divisions are distinct parts of a business. If these divisions are all part of the same company, then that company is legally responsible for all of the obligations and debts of the divisions. In the banking industry, an example would be East West Bancorp and its primary subsidiary, East West Bank. Legal responsibility Subsidiaries are separate, distinct legal entities for the purposes of tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...ation, regulation and Legal liability, liability. For this reason, they differ from divisions, which are businesses fully integrated within the main company, and not legally ...
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Wireless
Wireless communication (or just wireless, when the context allows) is the transfer of information between two or more points without the use of an electrical conductor, optical fiber or other continuous guided medium for the transfer. The most common wireless technologies use radio waves. With radio waves, intended distances can be short, such as a few meters for Bluetooth or as far as millions of kilometers for deep-space radio communications. It encompasses various types of fixed, mobile, and portable applications, including two-way radios, cellular telephones, personal digital assistants (PDAs), and wireless networking. Other examples of applications of radio ''wireless technology'' include GPS units, garage door openers, wireless computer mouse, keyboards and headsets, headphones, radio receivers, satellite television, broadcast television and cordless telephones. Somewhat less common methods of achieving wireless communications involve other electromagnetic phenomena, s ...
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The Canadian Press
The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Press has been a private, not-for-profit cooperative owned and operated by its member newspapers for most of its history. In mid-2010, however, it announced plans to become a for-profit business owned by three media companies once certain conditions were met. Over the years, The Canadian Press and its affiliates have adapted to reflect changes in the media industry, including technological changes and the growing demand for rapid news updates. It currently offers a wide variety of text, audio, photographic, video and graphic content to websites, radio, television, and commercial clients in addition to newspapers and its longstanding ally, the Associated Press (AP), a global news service based in the United States. History Initially, Canada ...
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Quebecor
Quebecor Inc. is a Canadian diversified media and telecommunications company serving Québec based in Montreal. It was spelled Quebecor in both English and French until May 2012, when shareholders voted to add the acute accent, Québecor, in French only. The company was founded in 1965 by Pierre Péladeau and remains run by his family. Quebecor Inc. owns Quebecor Media and formerly owned the printing company Quebecor World. Assets Telecommunications *Vidéotron **illico TV (channel 900) **illico.tv **Club illico (Video on demand#Subscription models, SVOD service) **Vrai (unscripted SVOD service) **illico app **Canal Indigo (pay-per-view and Video on demand#Near video on demand, NVOD channel; bilingual with English- and French-language services) **Fizz (internet and cellular provider) **Vidéotron Business ***Fibrenoire **MAtv (community channels) **Helix (internet and IPTV provider) **Le SuperClub Vidéotron (Video rental shop, video rental chain) ***Microplay (video game reta ...
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Rogers Communications
Rogers Communications Inc. is a Telecommunications in Canada, Canadian communications and media company operating primarily in the fields of mobile phone operator, wireless communications, cable television, telephony and Internet access, Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario. The company traces its origins to 1925 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell battery-less radios, although this present enterprise dates to 1960, when Edward S. Rogers Jr., Ted Rogers and a partner acquired the CHFI-FM radio station; they then became part-owners of a group that established the CFTO-DT, CFTO television station. The chief competitor to Rogers is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada. The two companies are oft ...
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Toronto Star
The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands (Torstar), Daily News Brands division. The newspaper's offices are located at One Yonge Street in the Harbourfront, Toronto, Harbourfront neighbourhood of Toronto. The newspaper was established in 1892 as the ''Evening Star'' and was later renamed the ''Toronto Daily Star'' in 1900, under Joseph E. Atkinson. Atkinson was a major influence in shaping the editorial stance of the paper, with the paper having reflected his values until his death in 1948. The paper was renamed the ''Toronto Star'' in 1971. The newspaper introduced a Sunday edition in 1973. History The ''Star'' was created in 1892 by striking ''Toronto News'' printers and writers, led by future mayor of Toronto and social reformer Horatio Clarenc ...
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Koodo Mobile
Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and wireless home phone services. Being a subsidiary of Telus,Koodo MobileKoodo Mobile Standard Warranty Retrieved on August 10th, 2010. Koodo has been able to offer extensive coverage and a strong presence in mobile retailers. This allowed Koodo to gain a presence nationwide. The brand name is a variation of the Ancient Greek word "'' κῦδος''" (the ascendant to the English word "kudos"), meaning "praise, renown, glory" and more recently "acclaim for something well done". History Amp'd Mobile (2007) Telus Mobility's competitor, Bell Mobility, had an MVNO partnership with Virgin Group to create Virgin Mobile Canada. This brand was in operation since 2005, and it mainly targeted high school, college and university students. In resp ...
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Fido Solutions
Fido is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network. Fido's logo is a yellow doghouse. The name, "Fido," was suggested to Microcell Solutions, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos). The agency had been searching for a name that would appeal to both French- and English-speaking consumers. The brand name "Fido" inevitably led to the use of dogs in its commercials, which became the brand's informal trademark in TV advertising, starting in 1995. During the 2000s it ran ads where the narrator finished by catching a jumping dog and saying "regrettably, only from Fido". As of 2017, the tagline is "Go get it." Fido pioneered the concept of providing unlimited service in selec ...
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Virgin Mobile Canada
Virgin Plus is a provider of Postpaid mobile phone, postpaid and Prepaid mobile phone, prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada on March 1, 2005 as a joint venture between Virgin Group and BCE Inc., BCE took sole ownership on July 1, 2009 when it closed a deal to purchase the stake it did not already own. Virgin Plus calls its customers 'Members' and offers a Member Benefits program, which provides its customers with special offers, discounts, and VIP experiences. History 2003-2004: Pre-launch The VirginMobile.ca domain name was registered by Virgin Group, Virgin Enterprises Limited on July 4, 2003 with the Canadian Internet Registration Authority. When accessed, it displayed a domain parking page until June 14, 2004, when it was replaced with an announcement. There were also links to information about the company, relat ...
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Flanker Brand
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry. In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Concept Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century. The strategy is most often used in difficult economic times. As customers trade down to lower-priced offers because of economic constraints, many managers at mid-tier and pr ...
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Telus Mobility
Telus Mobility (normally typeset as TELUS Mobility) is a Canadian wireless network operator and a division of Telus Communications which sells wireless services in Canada on its numerous networks. It operates 5G, LTE and HSPA+ on its mainstream networks. Telus Mobility is the second-largest wireless carrier in Canada, with 10.6 million subscribers as of Q3 2020. Since 2008, Telus has operated a flanker brand named Koodo Mobile, which is targeted at high school, college and university students. History 1980s In 1983, AGT Mobility was formed by Alberta Government Telephones (the predecessor to Telus) to provide a 1G analogue mobile network for Alberta's natural resources industries. It was the first mobile phone network in Canada. Analogue services became available to the general public in 1986. 1990s In 1992, AGT launched North America's first digital mobile network. Following the merger of Telus with BC Tel in 1999, Telus Mobility expanded its coverage to British ...
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Rogers Wireless
Rogers Wireless Inc. is a Canadian mobile network operator, wireless telephone company headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in 2018. Rogers Wireless is the List of Canadian mobile phone companies, largest wireless carrier in Canada, with 10.8 million subscribers as of Q3 2020. The company was originally started by David Margolese as an expansion of his pager firm, Canadian Telecom, formed in 1978. With the 1983 introduction of Advanced Mobile Phone System, AMPS, the first North American standard for cell phones, Margolese started plans to expand the company into this new market. This required large amounts of capital. A group of private investors consisting of Margolese, Edward Samuel Rogers, Ted Rogers, Marc Belzberg and Philippe de Gaspé Beaubien formed the newly renamed Cantel in 1984 and opening for service in July 1985. Rogers p ...
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