Shaw Mobile is a

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

(MVNO) division of

Freedom Mobile Freedom Mobile Inc. is a Canadian wireless telecommunications provider owned by Shaw Communications. It has 6% market share of Canada, mostly in urban areas of Ontario, British Columbia and Alberta. Freedom Mobile is the fourth-largest wirele ...

, itself a subsidiary of

Shaw Communications Shaw Communications Inc. is a Canadian telecommunications company which provides telephone, Internet, television, and mobile services. Headquartered in Calgary, Alberta, Shaw provides home telecommunications services primarily in Alberta and Br ...

, which sells

wireless Wireless communication (or just wireless, when the context allows) is the transfer of information between two or more points without the use of an electrical conductor, optical fiber or other continuous guided medium for the transfer. The most ...

services in the

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

provinces of

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

and

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

. Its launch was announced on July 30, 2020. Shaw Mobile is an MVNO on the existing Freedom Mobile network, which has been owned by Shaw Communications since 2016. However, Shaw Mobile is positioned as being a comparable service to the flagship brands of the "big three" national mobile providers (

Bell A bell is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be made by an inter ...

Rogers Rogers may refer to: Places Canada *Rogers Pass (British Columbia) * Rogers Island (Nunavut) United States * Rogers, Arkansas, a city * Rogers, alternate name of Muroc, California, a former settlement * Rogers, Indiana, an unincorporated communit ...

and

Telus Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation, a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voi ...

) with offerings that can be bundled with Shaw’s home internet services, whereas Freedom's main competitors are

flanker brand In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional ...

s such as

Virgin Virginity is the state of a person who has never engaged in sexual intercourse. The term ''virgin'' originally only referred to sexually inexperienced women, but has evolved to encompass a range of definitions, as found in traditional, modern ...

, Fido, and

Koodo Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and ...

. Under the proposed acquisition of Shaw Communications by

Rogers Communications Rogers Communications Inc. is a Telecommunications in Canada, Canadian communications and media company operating primarily in the fields of mobile phone operator, wireless communications, cable television, telephony and Internet access, Intern ...

and resale of Freedom Mobile to

Quebecor Quebecor Inc. is a Canadian diversified media and telecommunications company serving Québec based in Montreal. It was spelled Quebecor in both English and French until May 2012, when shareholders voted to add the acute accent, Québecor, in F ...

, the latter would acquire all of "Freedom's branded wireless and Internet customers"; the companies were silent as to how customers under the Shaw Mobile brand would be affected.

References

External links

Shaw Mobile website
{{Shaw Communications Mobile phone companies of Canada Shaw Communications 2020 establishments in Alberta