Shashi Sinha
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Shashi Sinha
Shashi Sinha is an Indian executive who is the current CEO of the Indian arm of advertising company IPG. He is heading all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN. Early life and education Shashi completed his bachelor's degree in engineering from IIT Kanpur and his master's degree in management from IIM Bangalore in 1981. Career Shashi started his career with Parle as Product Manager. In the early 1990s he set up Lodestar, India's first specialized media planning and buying outfit. He led the setting up of India's first media research and tools development cell at Lodestar. He is also chairing the technical committee of the BARC. Awards and honours He was featured in 2012 as the top 50 most powerful people in the city of Mumbai in a survey done by Daily News and Analysis newspaper. IAA India Chapter bestowed the prestigious 'Media Person of the Year' award on him in 2013. He was awarded the Distinguished Alumni Award by IIM Bangalor ...
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IIT Kanpur
The Indian Institute of Technology Kanpur (IIT Kanpur) Hindi: भारतीय प्रौद्योगिकी संस्थान कानपुर) is a public institute of technology located in Kanpur, Uttar Pradesh, India. It was declared to be an Institute of National Importance by the Government of India under the Institutes of Technology Act. The institution was established in 1959. As one of the first Indian Institutes of Technology, the institute was created with the assistance of a consortium of nine US research universities as part of the Kanpur Indo-American Programme (KIAP). History IIT Kanpur was established by an Act of Parliament in 1960 by the Government of India. The institute was started in December 1959 in a room in the canteen building of the Harcourt Butler Technological Institute at Agricultural Gardens in Kanpur. In 1963, the institute moved to its present location, on the Grand Trunk Road near Kalyanpur locality in Kanpur district. The campu ...
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IIM Bangalore
The Indian Institutes of Management (IIMs) are central government-owned-public business schools for management offering undergraduate, postgraduate, doctoral and executive programmes along with some additional courses in the field of business administration. The establishment of IIMs was initiated by Jawaharlal Nehru, the first prime minister of India, based on the recommendation of the Planning Commission of India. IIMs were declared institutions of national importance by the Ministry of Human Resource Development (MHRD) after the passage of Indian Institutes of Management Act, 2017. By this act, IIMs were given more autonomy in handling their day-to-day operations. The act changed the IIM governing body from the IIM council to an IIM coordination forum. IIMs were granted much leeway to decide their courses, fees and other related matters. Top IIMs—such as IIM Ahmedabad, IIM Bangalore and IIM Calcutta —have achieved top 10 rankings among management schools, according t ...
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India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka.", "Modern human beings—''Homo sapiens''—originated in Africa. Then, int ...
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Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ...
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Parle Products
Parle Products is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G. In 2019, it had a 70% share of the global biscuit market. As of 2020, according to Nielsen, its Parle-G is the best-selling biscuit brand in the world. As of November 2022, Parle officially did more than 2 Billion dollar biscuit sale in single year which makes them largest biscuit seller in the world. History Parle Products company was founded in 1929 in India by the Chauhan family of Vile Parle, Mumbai. The founder was Mohanlal Chauhan who hailed from Pardi near Valsad in Gujarat. He moved to Mumbai for making a living and at first, his business was tailoring. However, it was not profitable, and so he moved into the food business by selling snacks. The bakery snacks of English people was more profitable, so Mohanlal moved into that sector with the help of Parsi contacts. He ran a bakery making bread, buns, rusks, scones, Nankhatai, turnovers, e ...
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Broadcast Audience Research Council
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body. It uses audio watermark technology to measure viewership of TV channels, and it also measures time-shifted viewing and simulcasts. The company was incorporated in 2010. It is based in Mumbai, India. It analyses the viewership habits of over 210 million TV households (891 million TV viewers), which makes it the world's largest television audience measurement service. Its measurement system is based on a sample of 50,000+ "panel homes", which will increase to 55,000 by 2023. It launched its TV viewership measurement service in April 2015 covering the landscape of Urban India. In October 2015, it started measuring all India TV homes (TV viewers in urban and rural India) BARC India was planned and implement ...
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Daily News And Analysis
Publications established in 2005 Newspapers published in Mumbai English-language newspapers published in India Daily newspapers published in India Essel Group 2005 establishments in Maharashtra ...
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International Advertising Association
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name. IAA as an international industry association positions itself as a platform for advertising industry issues, and as an organization that protects and advances the freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals by researching and providing advertising regulation literature in many countries of the world. The Interna ...
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Indian Institute Of Management Bangalore
Indian Institute of Management Bangalore (IIM Bangalore or IIMB) is a public business school and Institute of National Importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad. The institute offers Post Graduate, Doctoral, Executive Education and Certificate Programmes. The MBA programme is the flagship programme of the BSchool and is offered in three modes - one year full-time, two year full-time and two year executive (weekend). The Post Graduate Programme in Management (PGP), is the traditional flagship two-year full-time residential MBA programme, for candidates with 0–4 years experience and admitted through the Common Admission Test (CAT). IIM Bangalore offers a flagship one-year full-time residential MBA programme - the Executive Post Graduate Programme in Management (EPGP), modeled on global MBA pedagogy, for candidates with higher experience and admitted through Graduate Management Admi ...
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Indian Institute Of Management Bangalore Alumni
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ...
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Indian Chief Executives
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ...
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Living People
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