Shashi Sinha is an Indian executive who is the current CEO of the Indian arm of advertising company IPG. He is heading all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN.

Early life and education

Shashi completed his bachelor's degree in engineering from

IIT Kanpur The Indian Institute of Technology Kanpur (IIT Kanpur) Hindi: भारतीय प्रौद्योगिकी संस्थान कानपुर) is a public institute of technology located in Kanpur, Uttar Pradesh, India. It was ...

and his master's degree in management from

IIM Bangalore The Indian Institutes of Management (IIMs) are central government-owned-public business schools for management offering undergraduate, postgraduate, doctoral and executive programmes along with some additional courses in the field of busines ...

in 1981.

Career

Shashi started his career with Parle as Product Manager. In the early 1990s he set up Lodestar, India's first specialized media planning and buying outfit. He led the setting up of India's first media research and tools development cell at Lodestar. He is also chairing the technical committee of the BARC.

Awards and honours

He was featured in 2012 as the top 50 most powerful people in the city of Mumbai in a survey done by

Daily News and Analysis Publications established in 2005 Newspapers published in Mumbai English-language newspapers published in India Daily newspapers published in India Essel Group 2005 establishments in Maharashtra ...

newspaper. IAA India Chapter bestowed the prestigious 'Media Person of the Year' award on him in 2013. He was awarded the Distinguished Alumni Award by

in 2012.

References

{{DEFAULTSORT:Sinha, Shashi Indian Institute of Management Bangalore alumni Indian chief executives Living people Year of birth missing (living people)