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Seasonal Packaging
Seasonal packaging is a way of marketing a product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and New Year's. It is efficient as a marketing tool. Rationale * Packaging works as a "silent salesman," and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product. It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging. Meaning * Develop the festival culture. * Make consumers well-informed about events. Development Seasonal packaging was embraced by brands in order to make products stand out from the similar category. Nowadays, the innovative design of product seasonal packaging emphasize the demand of customers rat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Labor Day
Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United States. The three-day weekend it falls on is called Labor Day Weekend. Beginning in the late 19th century, as the trade union and labor movements grew, trade unionists proposed that a day be set aside to celebrate labor. "Labor Day" was promoted by the Central Labor Union and the Knights of Labor, which organized the first parade in New York City. In 1887, Oregon was the first state of the United States to make it an official public holiday. By the time it became an official federal holiday in 1894, thirty states in the U.S. officially celebrated Labor Day. Canada's Labour Day is also celebrated on the first Monday of September. More than 80 other countries celebrate International Workers' Day on May 1, the ancient European holiday of May ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Packaging
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toblerone
Toblerone ( , ) is a Swiss chocolate brand produced in Bern. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate. Since 2012, the brand has been owned by US company Mondelez International (successor of Kraft Foods Inc., which had acquired Toblerone from owner Jacobs Suchard in 1990). History The Tobler chocolate factory was founded in 1899 by Emil Baumann & Theodor Tobler (1876–1941) in Bern. In 1908, Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including nougat, almonds, and honey. Theodor Tobler came up with the distinctive triangular shape and packaging. The product's name is a portmanteau combining Tobler's name with the Italian word '' torrone'' (a type of nougat). The triangular shape of the Matterhorn in the Swiss Alps/Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, accordi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over attainment of any exclusive goal, including Recognition (sociology), recognition: Competition occurs in nature, between living organisms which co-exist in the same natural environment, environment. Animals compete over water supplies, food, mates, and other resource (biology), biological resources. Humans usually Survival of the fittest, compete for food and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, power, prestige, and celebrity, fame when in a static, repetitive, or unchanging environment. Competition is a major tenet of market economy, market economies and business, often associated with business competition as companies a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christmas And Holiday Season
The Christmas season or the festive season (also known in some countries as the holiday season or the holidays) is an annually recurring period recognized in many Western and other countries that is generally considered to run from late November to early January. It is defined as incorporating at least Christmas Day, New Year's Day, and sometimes various other holidays and festivals. It also is associated with a period of shopping which comprises a peak season for the retail sector (the "Christmas (or holiday) shopping season") and a period of sales at the end of the season (the "January sales"). Christmas window displays and Christmas tree lighting ceremonies when trees decorated with ornaments and light bulbs are illuminated are traditions in many areas. In Western Christianity, the Christmas season is synonymous with Christmastide, which runs from December 25 (Christmas Day) to January 5 (Twelfth Night or Epiphany Eve), popularly known as the 12 Days of Christmas, or in the C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden and the Australian territory of Norfolk Island. It began as a day of giving thanks for the blessings of the harvest and of the preceding year. (Similarly named harvest festival holidays occur throughout the world during autumn, including in Germany and Japan). Thanksgiving is celebrated on the Thanksgiving (Canada), second Monday of October in Canada and on the Thanksgiving (United States), fourth Thursday of November in the United States and around the same part of the year in other places. Although Thanksgiving has historical roots in religious and cultural traditions, it has long been celebrated as a Secularity, secular holiday as well. History Prayers of thanks and special thanksgiving ceremonies are common among most religions after harv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halloween
Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints ( hallows), martyrs, and all the faithful departed. One theory holds that many Halloween traditions were influenced by Celtic harvest festivals, particularly the Gaelic festival Samhain, which are believed to have pagan roots. Some go further and suggest that Samhain may have been Christianized as All Hallow's Day, along with its eve, by the early Church. Other academics believe Halloween began solely as a Christian holiday, being the vigil of All Hallow's Day. Celebrated in Ireland and Scotland for centuries, Irish and Scottish immigrants took many Halloween customs to North America in the 19th century,Brunvand, Jan (editor). ''Ame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Independence Day (United States)
Independence Day (colloquially the Fourth of July) is a federal holiday in the United States commemorating the Declaration of Independence, which was ratified by the Second Continental Congress on July 4, 1776, establishing the United States of America. The Founding Father delegates of the Second Continental Congress declared that the Thirteen Colonies were no longer subject (and subordinate) to the monarch of Britain, King George III, and were now united, free, and independent states. The Congress voted to approve independence by passing the Lee Resolution on July 2 and adopted the Declaration of Independence two days later, on July 4. Independence Day is commonly associated with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, family reunions, political speeches, and ceremonies, in addition to various other public and private events celebrating the history, government, and traditions of the United States. Independence Day is the n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ramadan Sigaretten Blik Pic2
, type = islam , longtype = Islam, Religious , image = Ramadan montage.jpg , caption=From top, left to right: A crescent moon over Sarıçam, Turkey, marking the beginning of the Islamic month of Ramadan. Ramadan Quran reading in Bandar Torkaman, Iran. Community Iftar meal in Dubai, United Arab Emirates, Tarawah prayers in a mosque in West Sumatra, Indonesia. Foods served at a traditional Iftar meal. Ramadan decorations in Jerusalem. Zakat donation boxes in Taipei, Taiwan. , official_name = , observedby = Muslims , begins = At the last night of Sha'ban, the month of Sha'ban , ends = At the last night of Ramadan (calendar month), the month of Ramadan , date = Variable (follows the Islamic calendar, Islamic lunar calendar) , date2022 = 2 April – 2 May , celebrations = Community iftars and Community prayers , observances = * Sawm (fasting) * Zakat and sadaqah (alms giving) * Commemorating Qadr Night * Reading the Quran * Abstaining from all bad deeds and staying humble * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memorial Day
Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who have fought and died while serving in the United States armed forces. It is observed on the last Monday of May; from 1868 to 1970 it was observed on May 30. Many people visit cemeteries and memorials on Memorial Day to honor and mourn those who fought and died while serving in the U.S. military. Many volunteers place American flags on the graves of military personnel in national cemeteries. Memorial Day is also considered the unofficial beginning of summer in the United States. The first national observance of Memorial Day occurred on May 30, 1868. Then known as Decoration Day, the holiday was proclaimed by Commander in Chief John A. Logan of the Grand Army of the Republic to honor the Union soldiers who had died in the Civil War. This national observance was preceded by many local ones between the end of the Civil War and Logan's declara ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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