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Search Engine Land
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched ''Search Engine Strategies'', one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded ''Search Engine Land'', another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company. He has been credited with popularizing the term “search engine marketing” and has been described as the father of the search engine marketing industry. Biography Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the ''Los Angeles Times'' and the ''Orange County Register''. He helped found Maximized Online with programmer Ken Spreitzer. Later he married Lorna Harris, and lived for several years in Chitterne, a small ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newport Beach, California
Newport Beach is a coastal city in South Orange County, California. Newport Beach is known for swimming and sandy beaches. Newport Harbor once supported maritime industries however today, it is used mostly for recreation. Balboa Island draws visitors with a waterfront path and easy access from the ferry to the shops and restaurants. History The Upper Bay of Newport is a canyon carved by a stream in the Pleistocene period. The Lower Bay of Newport was formed much later by sand brought along by ocean currents, which constructed the offshore beach now recognized as the Balboa Peninsula of Newport Beach. For thousands of years, the Tongva people lived on the land in an extensive, thriving community. The Tongva villages of Genga and Moyongna were located in Newport Beach. Throughout the 1800s, Europeans colonized the land and forcibly removed and assimilated the Tongva. Present-day Newport Beach exists upon the unceded homelands of the Tongva people, and they have a historical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of California, Irvine Alumni
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1965 Births
Events January–February * January 14 – The Prime Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lyndon B. Johnson, sworn in for a full term as President of the United States. ** Indonesian President Sukarno announces the withdrawal of the Indonesian government from the United Nations. * January 30 – The Death and state funeral of Winston Churchill, state funeral of Sir Winston Churchill takes place in London with the largest assembly of dignitaries in the world until the 2005 funeral of Pope John Paul II. * February 4 – Trofim Lysenko is removed from his post as director of the Institute of Genetics at the Russian Academy of Sciences, Academy of Sciences in the Soviet Union. Lysenkoism, Lysenkoist theories are now treated as pseudoscience. * February 12 ** The African and Malagasy Republic, Malagasy Common Organization ('; OCA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries which are asked by users in search engines. There are four types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries 4. Commercial Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Importance of research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webmasters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called "hard news" to differentiate it from soft media. Common topics for news reports include war, government, politics, education, health, the environment, economy, business, fashion, entertainment, and sport, as well as quirky or unusual events. Government proclamations, concerning royal ceremonies, laws, taxes, public health, and criminals, have been dubbed news since ancient times. Technological and social developments, often driven by government communication and espionage networks, have increased the speed with which news can spread, as well as influenced its content. Throughout history, people have transported new information through oral means. Having developed in China over centuries, newspapers be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matt Cutts
Matthew Cutts (born 1972 or 1973) is an American software engineer. Cutts is the former Administrator of the United States Digital Service. He was first appointed as acting administrator, to later be confirmed as full administrator in October 2018. Cutts previously worked with Google as part of the search quality team on search engine optimization issues. He is the former head of the web spam team at Google. Education Cutts completed his high school career in Morehead, Kentucky at Rowan County Senior High School. He received a bachelor's degree in computer science and mathematics from the University of Kentucky in 1995. He went on to receive a Master of Science degree from the University of North Carolina at Chapel Hill in 1998. Career Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. In January 2000, Cutts joined Google as a software engineer. At 2007 PubCon, Cutts stated that his field of study was computer scien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Incisive Media
''Incisive Media'' is a B2B information and events business. It is based in London, United Kingdom. History Incisive Media is a business-to-business (B2B) information and events company founded by Tim Weller, in 1994 with the launch of '' Investment Week''. It acquired Timothy Benn Publishing (owner of '' Post Magazine'') in August 2000. It was listed on the main market of the London Stock Exchange in December 2000 which valued the business at c. £73m. During the next six years the business completed a number of acquisitions including ''Matching Hat, Risk Waters, Initiative Europe (Unquote), Search Engine Strategies, Global Professional Media, Asian Venture Capital Journal'' and ''Pacific Prospect''. However, as a public company it was difficult to take advantage of some of the larger consolidation opportunities that existed, so in December 2006 Tim Weller led a management buyout deal backed by Apax Partners that valued Incisive Media at £275 million. Within a few months o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jupitermedia
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion. Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The company announced it would liquidate itself on December 22, 2015 History In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (''Virtual Reality World'', ''CDrom World'', and ''Internet World'') ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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