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Synapse Group
Synapse Group, Inc. is a multichannel marketing company. Synapse is also the largest consumer magazine distributor in the United States, with access to over 700 magazine titles from all the major publishers (including Hearst Corporation, Condé Nast Publications, Meredith Corporation, and Time Inc.). Synapse attracts subscribers for these publications by working through a number of non-traditional marketing channels, including credit card issuers, catalog companies, and airline frequent-flyer programs. History Synapse Group began in 1991 as NewSub Magazine Service LLC. Founded by Jay S. Walker (who developed Priceline.com) and Michael Loeb, the company began by marketing fixed-term magazine subscriptions through credit card companies. Over the years, NewSub expanded its marketing channels to include retailers, airlines, catalogers, and dot-com companies. In the year 2000, the company changed its name to Synapse Group, Inc. Continuous Service System In 1996, NewSub introduced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Synapse Group Logo
In the nervous system, a synapse is a structure that permits a neuron (or nerve cell) to pass an electrical or chemical signal to another neuron or to the target effector cell. Synapses are essential to the transmission of nervous impulses from one neuron to another. Neurons are specialized to pass signals to individual target cells, and synapses are the means by which they do so. At a synapse, the plasma membrane of the signal-passing neuron (the ''presynaptic'' neuron) comes into close apposition with the membrane of the target (''postsynaptic'') cell. Both the presynaptic and postsynaptic sites contain extensive arrays of Molecular biology, molecular machinery that link the two membranes together and carry out the signaling process. In many synapses, the presynaptic part is located on an axon and the postsynaptic part is located on a dendrite or soma (biology), soma. Astrocytes also exchange information with the synaptic neurons, responding to synaptic activity and, in turn, r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Priceline
Priceline may refer to: *Priceline.com, a commercial website which helps users obtain discount rates for travel-related items such as airline tickets and hotel stays *The Priceline Group, a provider of online travel & related services, and a parent company of Priceline.com *Priceline (Australia) Priceline is an Australian health and beauty retailer. The Priceline brand has two store types; a traditional Priceline and Priceline Pharmacy. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DRTV
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frequent-flyer Program
A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards. Points earned under FFPs may be based on the class of fare, distance flown on that airline or its partners, or the amount paid. There are other ways to earn points. For example, in recent years, more points have been earned by using co-branded credit and debit cards than by air travel. Another way to earn points is spending money at associated retail outlets, car hire companies, hotels, or other associated businesses. Points can be redeemed for air travel, other goods or services, or for increased benefits, such as travel class upgrades, airport lounge access, fast track access, or priority bookings. Frequent-flyer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MyLife (App)
MyLife is an American information brokerage firm. The firm was founded by Jeffrey Tinsley in 2002 as Reunion.com and changed names following the 2008 merger with Wink.com. MyLife gathers personal information through public records and other sources to automatically generate a "MyLife Public Page" for each person. A MyLife public page can list a wide variety of personal information, including an individual's age, past and current home addresses, phone numbers, email addresses, employers, education, photographs, relatives, political affiliations, a mini biography, and a personal review section which encourages other MyLife members to rate each other. MyLife claims to provide public background data on over 325 million identities. Public pages can be edited or removed by email/phone request without paying. The site also allows people to search for any person in the United States, read their auto-generated public page, and review it. History In 2007, MyLife.com received $25 million ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Device
A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run. Early smartphones were joined in the late 2000s by larger tablets. Input and output is usually via a touch-screen interface. Phones/tablets and personal digital assistants may provide much of the functionality of a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mindfulness
Mindfulness is the practice of purposely bringing one's attention to the present-moment experience without evaluation, a skill one develops through meditation or other training. Mindfulness derives from ''sati'', a significant element of Hindu and Buddhist traditions, and is based on Zen, ''Vipassanā'', and Tibetan meditation techniques. Though definitions and techniques of mindfulness are wide-ranging, Buddhist traditions explain what constitutes mindfulness such as how past, present and future moments arise and cease as momentary sense impressions and mental phenomena. Individuals who have contributed to the popularity of mindfulness in the modern Western context include Thích Nhất Hạnh, Herbert Benson, Jon Kabat-Zinn, Richard J. Davidson, and Sam Harris. Clinical psychology and psychiatry since the 1970s have developed a number of therapeutic applications based on mindfulness for helping people experiencing a variety of psychological conditions. Mindfulness practice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine Discount Center
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bizrate Insights
Bizrate Insights Inc., doing business as Bizrate Insights, is a market research company, providing consumer ratings information to over 6,000 retailers and publishers across the United States, United Kingdom, France, Germany, and Canada. Bizrate Insights is a Meredith Corporation company based in Los Angeles, CA. Bizrate Insights provides services to both businesses and consumers in two different ways: consumers have access to ratings and reviews from verified buyers that help to inform their purchase decisions. This feedback can be found on the Bizrate website and is syndicated across the web to major search engines such as Google and Bing. Bizrate Insights provides businesses with customer satisfaction insights about consumers, advanced analytics, and competitive benchmarks across all types of online retail industries. Bizrate Insights also provides industry research to analysts at Forrester Research and Internet Retailer for publication and studies. History Binary Comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by Steve Ross as Warner Communications, and Time Warner was created in 1990, following a merger between Time Inc. and the original Warner Communications. The company has film, television and cable operations, with its assets including WarnerMedia Studios & Networks (consisting of the entertainment assets of Turner Broadcasting, HBO, and Cinemax as well as Warner Bros., which itself consists of the film, animation, television studios, the company's home entertainment division and Studio Distribution Services, its joint venture with Universal Pictures Home Entertainment, DC Comics, New Line Cinema, and, together with CBS Entertainment Group, through its Warner Bros. Entertainment subsidiary, a 50% interest in The CW television network); Warne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
