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Sustainability Brand
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this. It is imperative that a sustainable brand has truly integrated its claims in its business plan and corororate practices. If not done correctly, Greenwashing is a serious violation and risk to the company's reputation. Critics of the practice suggest the rise of greenwashing, paired with ineffective regulation, contributes to consumer scepticism of all green claims, and diminishes the power of the consumer to drive companies toward greener manufacturing processes and business operations. Many corporations use greenwashing to improve public perception of their brands. Complex corporate structures often obscure the big picture. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MUD Jeans
MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable and fair trade certified products. The company adheres to the principles of the circular economy and utilizes 40% recycled content in its jeans, with the material sourced from discarded denim. The main business concept of MUD Jeans is to lease its products to consumers for a period of one year, after which they can choose to switch them for another pair and continue leasing, return them for recycling or upcycling, or keep them. This concept, known as Lease A Jeans, was launched in 2013 and includes free unlimited repair services. History The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. In September 2018, the "MUDquarters" relocated to Laren, Netherlands at the Groene Afslag. Lease A Jeans The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentally Friendly
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing.Greenwashing Fact Sheet. 22 March 2001. Retrieved 14 November 2009. frocorpwatch.org/ref> To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns". The International Organization for Standardization has developed ISO 14020 and ISO 14024 to es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ecologically Sustainable Development
Ecologically sustainable development is the environmental component of sustainable development. It can be achieved partially through the use of the precautionary principle; if there are threats of serious or irreversible environmental damage, lack of full scientific certainty should not be used as a reason for postponing measures to prevent environmental degradation. Also important is the principle of intergenerational equity; the present generation should ensure that the health, diversity and productivity of the environment is maintained or enhanced for the benefit of future generations. In order for this movement to flourish, environmental factors should be more heavily weighed in the valuation of assets and services to provide more incentive for the conservation of biological diversity and ecological integrity. __TOC__ Political considerations Effective political support is necessary for ecologically sustainable development. The mobilization of governments can be translated into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norwegian Consumer Council
The Consumer Council of Norway (Norwegian: ''Forbrukerrådet'') is a Norwegian government agency and consumer protection organisation established in 1953. It works to increase consumer influence in society, to contribute to consumer-friendly developments, and to promote measures that strengthen the position of consumers. The Norwegian government funds the Consumer Council, leaving it free to develop an independent consumer policy and independent of commercial interests and other organisations. Structure The Consumer Council has its own board of directors and statutes laid down by the Ministry of Children and Equality and is chaired by Director Inger Lise Blyverket. The Consumer Council employs about 140 people, who work at the headquarters in Oslo and at the offices in Tromsø/Svalbard, Stavanger and Skien, organised into four departments: communication and digital services, consumer policy, dispute resolution, and staff. The Consumer Council helps put consumer questions on the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ecolabel
Ecolabels (also "Eco-Labels") and Green Stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star. They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when shopping. Some labels quantify pollution or energy consumption by way of index scores or units of measurement, while others assert compliance with a set of practices or minimum requirements for sustainability or reduction of harm to the environment. Many ecolabels are focused on minimising the negative ecological impacts of primary production or resource extraction in a given sector or commodity through a set of good practices that are captured in a sustainability standard. Through a verification process, usually referred to as "certification", a farm, forest, fishery, or mine can show ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustainability Brand Development
Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable living). Sustainability is commonly described as having three dimensions (also called pillars): environmental, economic, and social. Many publications state that the environmental dimension (also called "planetary integrity" or "ecological integrity") is the most important, and, in everyday usage, "sustainability" is often focused on countering major environmental problems, such as climate change, loss of biodiversity, loss of ecosystem services, land degradation, and air and water pollution. Humanity is now exceeding several "planetary boundaries". A closely related concept is that of sustainable development, and the terms are often used synonymously. However, UNESCO distinguishes the two thus: "''Sustainability'' is often thought of as a long ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Occupational Safety And Health
Occupational safety and health (OSH), also commonly referred to as occupational health and safety (OHS), occupational health, or occupational safety, is a multidisciplinary field concerned with the safety, health, and welfare of people at work (i.e. in an occupation). These terms also refer to the goals of this field, so their use in the sense of this article was originally an abbreviation of ''occupational safety and health program/department'' etc. The goal of an occupational safety and health program is to foster a safe and healthy occupational environment. OSH also protects all the general public who may be affected by the occupational environment.Fanning, Fred E. (2003). Basic Safety Administration: A Handbook for the New Safety Specialist, Chicago: American Society of Safety Engineers Globally, more than 2.78 million people die annually as a result of workplace-related accidents or diseases, corresponding to one death every fifteen seconds. There are an additional 374 m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenhouse Gas Emissions
Greenhouse gas emissions from human activities strengthen the greenhouse effect, contributing to climate change. Most is carbon dioxide from burning fossil fuels: coal, oil, and natural gas. The largest emitters include coal in China and large oil and gas companies, many state-owned by OPEC and Russia. Human-caused emissions have increased atmospheric carbon dioxide by about 50% over pre-industrial levels. The growing levels of emissions have varied, but it was consistent among all greenhouse gases (GHG). Emissions in the 2010s averaged 56 billion tons a year, higher than ever before. Electricity generation and transport are major emitters; the largest single source, according to the United States Environmental Protection Agency, is transportation, accounting for 27% of all USA greenhouse gas emissions. Deforestation and other changes in land use also emit carbon dioxide and methane. The largest source of anthropogenic methane emissions is agriculture, closely followed by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Lifecycle (marketing)
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages. Goals The goals of product life cycle management (PLM) are to reduce time to market, improve product quality, reduce prototyping costs, identify potential sales opportunities and revenue contributions, maintain and sustain operational serviceability, and reduce environmental impacts at end-of-life. To create successful new products the company must understand its customers, markets and competitors. Product Lifecycle Management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise. PLM solutions help organizations overcome the increased complexity and engineering challenges of developing new products for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
