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Subliminal Messaging
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. Effectiveness Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research. Most actions can be triggered subliminally only if the person is already prepared to per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A Latin Dictionary
''A Latin Dictionary'' (or ''Harpers' Latin Dictionary'', often referred to as Lewis and Short or L&S) is a popular English-language lexicographical work of the Latin language, published by Harper and Brothers of New York in 1879 and printed simultaneously in the United Kingdom by Oxford University Press. History The work is usually referred to as Lewis and Short after the names of its editors, Charlton T. Lewis and Charles Short. It was derived from the 1850 English translation by Ethan Allen Andrews of an earlier Latin-German dictionary, ''Wörterbuch der Lateinischen Sprache'', by the German philologist Wilhelm Freund, in turn based on I.J.G. Scheller’s Latin–German dictionary of 1783. The Andrews translation was partially revised by Freund himself, then by Henry Drisler, and was finally edited by Short and Lewis. The division of labour between the two editors was remarkably unequal. Short, a very thorough but slow worker, produced material for the letters A throug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Therapeutic Effect
Therapeutic effect refers to the response(s) after a treatment of any kind, the results of which are judged to be useful or favorable. This is true whether the result was expected, unexpected, or even an unintended consequence. An adverse effect (including nocebo) is the converse and refers to harmful or undesired response(s). What constitutes a therapeutic effect versus a side effect is a matter of both the nature of the situation and the goals of treatment. No inherent difference separates therapeutic and undesired side effects; both responses are behavioral/physiologic changes that occur as a response to the treatment strategy or agent. Treatment scope To maximize therapeutic effects (desired) and minimize side effects (undesired) requires recognition and quantification of the treatment in multiple dimensions. In the specific case of targeted pharmaceutical interventions, a combination of therapies is often needed to achieve the desired results. Pharmacology examples *A 201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skeptical Inquirer
''Skeptical Inquirer'' is a bimonthly American general-audience magazine published by the Committee for Skeptical Inquiry (CSI) with the subtitle: ''The Magazine for Science and Reason''. Mission statement and goals Daniel Loxton, writing in 2013 about the mission and goals of the skeptical movement, criticized the idea that people wanted to read about the paranormal, Uri Geller and crystal skulls not being relevant any longer. Paul Kurtz in 2009 seemed to share this sentiment and stated that the organization would still research some paranormal subjects as they have expertise in this area, but they would begin to investigate other areas. S.I. "has reached an historic juncture: the recognition that there is a critical need to change our direction." While editor Frazier did expand the scope of the magazine to include topics less paranormal and more that were an attack on science and critical thinking such as climate change denialism, conspiracy theories and the influence of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Gardner
Martin Gardner (October 21, 1914May 22, 2010) was an American popular mathematics and popular science writer with interests also encompassing scientific skepticism, micromagic, philosophy, religion, and literatureespecially the writings of Lewis Carroll, L. Frank Baum, and G. K. Chesterton.Martin (2010) He was also a leading authority on Lewis Carroll. ''The Annotated Alice'', which incorporated the text of Carroll's two Alice books, was his most successful work and sold over a million copies. He had a lifelong interest in magic and illusion and in 1999, MAGIC magazine named him as one of the "100 Most Influential Magicians of the Twentieth Century". He was considered the doyen of American puzzlers. He was a prolific and versatile author, publishing more than 100 books. Gardner was best known for creating and sustaining interest in recreational mathematicsand by extension, mathematics in generalthroughout the latter half of the 20th century, principally through his "Mathema ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and Maggie. The show is set in the fictional town of Springfield and parodies American culture and society, television, and the human condition. The family was conceived by Groening shortly before a solicitation for a series of animated shorts with producer James L. Brooks. He created a dysfunctional family and named the characters after his own family members, substituting Bart for his own name; he thought Simpson was a funny name in that it sounded similar to " simpleton". The shorts became a part of '' The Tracey Ullman Show'' on April 19, 1987. After three seasons, the sketch was developed into a half-hour prime time show and became Fox's first series to land in the Top 30 ratings in a season (1989–1990). Since its debut on Dece ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium? Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wilson Bryan Key
Wilson Bryan Key Ph.D. (January 31, 1925 – October 8, 2008) was the author of several books about subliminal messages and subliminal advertising. Career Key obtained his doctorate in communications from the University of Denver and taught journalism for a short period of time at the University of Western Ontario. He was a colleague and friend of Marshall McLuhan. A US court case in 1990 accused the English Heavy Metal Band Judas Priest of causing suicide through subliminal messaging. Key advised the plaintiffs lawyer to hire Bill Nickloff, an audio engineer, to find the subliminal messaging. The judge found that the defendant was not responsible for the deaths. Death Key died following complications resulting from surgery. He is interred at the Northern Nevada Veterans Memorial Cemetery in Fernley, Nevada. Criticism His results and conclusions have been challenged, in books including the following: * * Reprinted in ''Encounters with the Paranormal: Science, Knowledge, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rational Emotive Behavior Therapy
Rational emotive behavior therapy (REBT), previously called rational therapy and rational emotive therapy, is an active-directive, philosophically and empirically based psychotherapy, the aim of which is to resolve emotional and behavioral problems and disturbances and to help people to lead happier and more fulfilling lives. REBT posits that people have erroneous beliefs about situations they are involved in, and that these beliefs cause disturbance, but can be disputed with and changed. History Rational emotive behavior therapy (REBT) was created and developed by the American psychotherapist and psychologist Albert Ellis, who was inspired by many of the teachings of Asian, Greek, Roman and modern philosophers. REBT is the first form of cognitive behavioral therapy (CBT) and was first expounded by Ellis in the mid-1950s; development continued until his death in 2007. Ellis became synonymous with the highly influential therapy. ''Psychology Today'' noted, "No individual—not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backward Masking
The concept of backward masking originated in psychoacoustics, referring to temporal masking of quiet sounds that occur moments before a louder sound. In cognitive psychology, visual backward masking involves presenting one visual stimulus (a "mask" or "masking stimulus") immediately after a brief (usually 30 ms) "target" visual stimulus resulting in a failure to consciously perceive the first stimulus.Breitmeyer, B.G. and Ogmen, H. (2007''Visual masking'' Scholarpedia, 2(7):3330. It is widely used in psychophysiological studies on fear and phobias that investigate the preattentive nonconscious reactions to fear-relevant stimuli. It is unknown how a later stimulus is able to block an earlier one. However, one theory for this phenomenon, known as the ''dual channel interaction'' theory, proposes that a fast signal created by the second stimulus is able to catch up to and overcome a slower signal sent from the first impulse. A similar phenomenon can occur when a masking stimulus prec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reinforcement
In behavioral psychology, reinforcement is a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus. This strengthening effect may be measured as a higher frequency of behavior (e.g., pulling a lever more frequently), longer duration (e.g., pulling a lever for longer periods of time), greater magnitude (e.g., pulling a lever with greater force), or shorter latency (e.g., pulling a lever more quickly following the antecedent stimulus). The model of self-regulation has three main aspects of human behavior, which are self-awareness, self-reflection, and self-regulation. Reinforcements traditionally align with self-regulation. The behavior can be influenced by the consequence but behavior also needs antecedents. There are four types of reinforcement: positive reinforcement, negative reinforcement, extinction, and punishment. Positive reinforcement is the application of a positive reinforcer. Negati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
