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Structural Differential
The structural differential is a physical chart or three-dimensional model illustrating the abstracting processes of the human nervous system. In one form, it appears as a pegboard with tags. Created by Alfred Korzybski, and awarded a U.S. patent on May 26, 1925,US Patent 1,539,194 http://pdfpiw.uspto.gov/.piw?Docid=1539194 it is used as a training device in general semantics. The device is intended to show that human "knowledge" of, or acquaintance with, anything is partial—not total. The model The structural differential consists of three basic objects. The parabola represents a domain beyond our direct observation, the sub-microscopic, dynamic world of molecules, atoms, electrons, protons, quarks, and so on; a world known to us only inferentially from science. Korzybski described it as an 'event' in the sense of "an instantaneous cross-section of a process." Thus the 'event' or parabola represents the sub-microscopic 'stuff' that, at any given moment, constitutes an apple. I ...
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Nervous System
In Biology, biology, the nervous system is the Complex system, highly complex part of an animal that coordinates its Behavior, actions and Sense, sensory information by transmitting action potential, signals to and from different parts of its body. The nervous system detects environmental changes that impact the body, then works in tandem with the endocrine system to respond to such events. Nervous tissue first arose in Ediacara biota, wormlike organisms about 550 to 600 million years ago. In vertebrates it consists of two main parts, the central nervous system (CNS) and the peripheral nervous system (PNS). The CNS consists of the brain and spinal cord. The PNS consists mainly of nerves, which are enclosed bundles of the long fibers or axons, that connect the CNS to every other part of the body. Nerves that transmit signals from the brain are called motor nerves or ''Efferent nerve fiber, efferent'' nerves, while those nerves that transmit information from the body to the CNS a ...
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Pegboard
Perforated hardboard is tempered hardboard which is pre-drilled with evenly spaced holes. The holes are used to accept pegs or hooks to support various items, and perforated hardboards are therefore used for purposes such as tool boards in workshops. Peg-Board is an expired trademark used as a brand name by the Masonite Corporation, first used in 1962, which is often used as a generic term for perforated storage boards made of hardboard, wood, metal, or other material. It is commonly used in retail settings along with steel rods sticking out to hold peggable products such as bagged potato chips, printer ink, and action figures. Materials Perforated hardboard and similar systems are made of a variety of materials, each of which has different characteristics that affect the range of possible uses. Standard perforated hardboard is made of wood fibers, usually with the addition of resin, and tempered by coating with a thin layer of linseed oil and baking at a high temperatur ...
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Alfred Korzybski
Alfred Habdank Skarbek Korzybski (, ; July 3, 1879 – March 1, 1950) was a Polish-American independent scholar who developed a field called general semantics, which he viewed as both distinct from, and more encompassing than, the field of semantics. He argued that human knowledge of the world is limited both by the human nervous system and the languages humans have developed, and thus no one can have direct access to reality, given that the most we can know is that which is filtered through the brain's responses to reality. His best known dictum is "The map is not the territory". Early life and career Born in Warsaw, Vistula Country, which was then part of the Russian Empire, Korzybski belonged to an aristocratic Polish family whose members had worked as mathematicians, scientists, and engineers for generations. He learned the Polish language at home and the Russian language in schools, and having a French and German governess, he became fluent in four languages as a chi ...
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General Semantics
General semantics is concerned with how events translate to perceptions, how they are further modified by the names and labels we apply to them, and how we might gain a measure of control over our own cognitive, emotional, and behavioral responses. Proponents characterize general semantics as an antidote to certain kinds of delusional thought patterns in which incomplete and possibly warped mental constructs are projected onto the world and treated as reality itself. After partial launches under the names ''human engineering'' and ''humanology'', Polish-American originator Alfred Korzybski (1879–1950) fully launched the program as ''general semantics'' in 1933 with the publication of ''Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics''. In ''Science and Sanity'', general semantics is presented as both a theoretical and a practical system whose adoption can reliably alter human behavior in the direction of greater sanity. In the 1947 preface ...
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Stuart Chase
Stuart Chase (March 8, 1888 – November 16, 1985) was an American economist, social theorist, and writer. His writings covered topics as diverse as general semantics and physical economy. His thought was shaped by Henry George, by economic philosopher Thorstein Veblen, by Fabian socialism, and briefly by the Communist social and educational experiments in the Soviet Union to around 1930, though Chase was broadly a modern American liberal. Chase spent his early political career supporting "a wide range of reform causes: the single tax, women's suffrage, birth control and socialism." Chase's early books, ''The Tragedy of Waste'' (1925) and '' Your Money's Worth'' (1928), were notable for their criticism of corporate advertising and their advocacy of consumer protection. In 1929 Chase co-founded Consumers' Research, a consumer protection advocacy organization. Early life Chase was born in Somersworth, New Hampshire, to public accountant Harvey Stuart Chase and Aaronette Rowe. ...
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Samuel Ichiye Hayakawa
Samuel Ichiye Hayakawa (July 18, 1906 – February 27, 1992) was a Canadian-born American academic and politician of Japanese ancestry. A professor of English, he served as president of San Francisco State University and then as U.S. Senator from California from 1977 to 1983. Early life and education Born in Vancouver, British Columbia, Hayakawa was educated in the public schools of Calgary, Alberta, and Winnipeg, Manitoba, and graduated from the University of Manitoba in 1927. He received his MA in English from McGill University in 1928 and his PhD in the discipline from the University of Wisconsin–Madison in 1935. Academic career Professionally, Hayakawa was a linguist, psychologist, semanticist, teacher, and writer. He served as an instructor at the University of Wisconsin from 1936 to 1939 and at the Armour Institute of Technology (Illinois Institute of Technology as of 1940) from 1939 to 1948. His first book on semantics, ''Language in Thought and Action'', expanded ...
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San Francisco State College
San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different bachelor's degrees, 94 master's degrees, and 5 doctoral degrees along with 26 teaching credentials among six academic colleges.SF State Facts 2009–2010
San Francisco State University
It is among "R2: Doctoral Universities – High research activity". The university was founded in 1899 as a state-run

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Carter Administration
Jimmy Carter's tenure as the 39th president of the United States began with his inauguration on January 20, 1977, and ended on January 20, 1981. A  Democrat from Georgia, Carter took office after defeating incumbent Republican President Gerald Ford in the 1976 election. His presidency ended following his defeat in the 1980 Events January * January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning System time epoch begins at 00:00 UTC. * January 9 – ... election by Republican Presidency of Ronald Reagan, Ronald Reagan. Carter took office during a period of "stagflation," as the economy experienced a combination of high inflation and slow economic growth. His budgetary policies centered on taming inflation by reducing deficits and government spending. Responding to energy concerns that had persisted through much of the 1970s, his administration enact ...
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Semantic Differential
The semantic differential (SD) is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales. The SD is used to assess one's opinions, attitudes, and values regarding these concepts, objects, and events in a controlled and valid way. Respondents are asked to choose where their position lies, on a set of scales with polar adjectives (for example: "sweet - bitter", "fair - unfair", "warm - cold"). Compared to other measurement scaling techniques such as Likert scaling, the SD can be assumed to be relatively reliable, valid, and robust. The SD has been used in both a general and a more specific way. Charles E. Osgood's theory of the semantic differential exemplifies the more general attempt to measure the semantics, or meaning, of words, particularly adjectives, and their referent concepts. In fields such as marketing, psychology, sociology, and infor ...
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Human Communication
Human communication, or anthroposemiotics, is a field of study dedicated to understanding how humans communicate. Humans ability to communicate with one another would not be possible without an understanding of what we are referencing or thinking about. Because humans are unable to fully understand one another's perspective, there needs to be a creation of commonality through a shared mindset or viewpoint. The field of communication is very diverse, as there are multiple layers of what communication is and how we use its different features as human beings. Humans have communicatory abilities other animals do not, for example, humans are able to communicate about time and place as though they are solid objects. Humans communicate to request help, to inform others, and to share attitudes for bonding. Communication is a joint activity largely dependent on the ability to maintain common attention. We share relevant background knowledge and joint experience in order to communicate c ...
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