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Splogs
A spam blog, also known as an auto blog or the neologism splog, is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors (see made for AdSense or MFA-blogs), and/or use the blog as a link outlet to sell links or get new sites indexed. Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen (see ''blog scraping'') from other websites. These blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites. This is used often in conjunction with other spamming techniques, including ''spings''. History The term splog was popularized around mid August 2005 when it was used publicly by Mark Cuban,Cu ...
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Adversarial Information Retrieval
Adversarial information retrieval (adversarial IR) is a topic in information retrieval related to strategies for working with a data source where some portion of it has been manipulated maliciously. Tasks can include gathering, indexing, filtering, retrieving and ranking information from such a data source. Adversarial IR includes the study of methods to detect, isolate, and defeat such manipulation. On the Web, the predominant form of such manipulation is search engine spamming (also known as spamdexing), which involves employing various techniques to disrupt the activity of web search engines, usually for financial gain. Examples of spamdexing are link-bombing, comment or referrer spam, spam blogs (splogs), malicious tagging. Reverse engineering of ranking algorithms, advertisement blocking, click fraud, and web content filtering may also be considered forms of adversarial data manipulation. Topics Topics related to Web spam (spamdexing): * Link spam * Keyword spammin ...
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Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove susp ...
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Sping
Sping is short for "spam ping", and is related to pings from blogs using trackbacks, called trackback spam. Pings are messages sent from blog and publishing tools to a centralized network service (a ping server) providing notification of newly published posts or content. Spings, or ping spam, are pings that are sent from spam blogs, or are sometimes multiple pings in a short interval from a legitimate source, often tens or hundreds per minute, due to misconfigured software, or a wish to make the content coming from the source appear fresh. Spings, like spam blogs, are increasingly problematic for the blogging community. Estimates from Weblogs.com and Matt Mullenweg's Ping-o-Matic! service have put the sping rate—the percentage of pings that are sent from spam blogs—well above 50%. A study commissioned by Ebiquity Group and conducted by the University of Maryland in 2006 confirmed that these numbers are around 75%. Since then, growth in sping has slowed, such that the portion o ...
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Neologism
A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted into mainstream language. Neologisms are often driven by changes in culture and technology. In the process of language formation, neologisms are more mature than '' protologisms''. A word whose development stage is between that of the protologism (freshly coined) and neologism (new word) is a ''prelogism''. Popular examples of neologisms can be found in science, fiction (notably science fiction), films and television, branding, literature, jargon, cant, linguistics, the visual arts, and popular culture. Former examples include ''laser'' (1960) from Light Amplification by Stimulated Emission of Radiation; ''robot'' (1941) from Czech writer Karel Čapek's play ''R.U.R. (Rossum's Universal Robots)''; and ''agitprop'' (1930) (a portmanteau of " ...
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Black Hat Search Engine Optimization
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have often been used to describe opposites such as good and evil, the Dark Ages versus Age of Enlightenment, and night versus day. Since the Middle Ages, black has been the symbolic color of solemnity and authority, and for this reason it is still commonly worn by judges and magistrates. Black was one of the first colors used by artists in Neolithic cave paintings. It was used in ancient Egypt and Greece as the color of the underworld. In the Roman Empire, it became the color of mourning, and over the centuries it was frequently associated with death, evil, witches, and magic. In the 14th century, it was worn by royalty, clergy, judges, and government officials in much of Europe. It became the color worn by English romantic poets, businessmen a ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Spam In Blogs
Spam in blogs (also known as blog spam, comment spam, or social spam) is a form of Spamdexing. (Note that ''blog spam'' also has another meaning, specifically when a blog author creates posts without adding any informational or educational value solely for publishing them on other websites) It may be done by posting random comments on other blog websites (usually by an automated process) or by copying other websites' content and using it on free-to-use publishing services like Blogger and WordPress or publicly accessible wikis, digital guest books, and internet forums. In such posts and comments, spammers use these methods to artificially inflate their website ranking by linking back (also referred to as backlink) to their web pages. Backlink helps search algorithms determine the popularity of a web page, which plays a major role for search engines like Google and Microsoft Bing to decide a web page ranking on a certain search query. Normally, a web page with more backlinks is ...
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Link Farm
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing. Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor si ...
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Blog Scraping
{{unreferenced, date=May 2008 Blog scraping is the process of scanning through a large number of blogs, usually through the use of automated software, searching for and copying content. The software and the individuals who run the software are sometimes referred to as blog scrapers. Blog scraping is copying a blog, or blog content, that is not owned by the individual initiating the scraping process. If the material is copyrighted it is considered copyright infringement, unless there is a license relaxing the copyright or the country has fair-use or private use law. The scraped content is often used on spam blogs or splogs, such places are called scraper sites. Issues A blog scraper who gathers content that is copyrighted material can be considered in violation of the law, depending on the case, data usage and country. Blog scraping can create problems for the individual or business who owns the blog. Blog scraping is particularly worrisome for business owners and business bloggers. ...
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CAPTCHA
A CAPTCHA ( , a contrived acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart") is a type of challenge–response test used in computing to determine whether the user is human. The term was coined in 2003 by Luis von Ahn, Manuel Blum, Nicholas J. Hopper, and John Langford. The most common type of CAPTCHA (displayed as Version 1.0) was first invented in 1997 by two groups working in parallel. This form of CAPTCHA requires entering a sequence of letters or numbers in a distorted image. Because the test is administered by a computer, in contrast to the standard Turing test that is administered by a human, a CAPTCHA is sometimes described as a reverse Turing test.This test has received many criticisms, from people with disabilities, but also many websites use it to prevent bot spamming and raiding, and it works effectively, and its usage is widespread. Most websites use hCaptcha or reCAPTCHA. It takes the average person approximately 10 seconds ...
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Linkblog
A linklog is a type of blog which is meant to act as a linked list. Common practice is for the post titles to link directly to an external URLs, and the content of the post includes information to complement the associated URL. Linklogs existed as a feature of computing systems before the internet as well. In distributed file systems a link log was a method of recording data in which a record is created and added to the proper log when updating a transaction. The format of a log record closely matches the specification of the transaction type it corresponds to. Link log records consisted of two parts in such a system: a set of type-independent fields, and a set of type-specific fields. The former set consists of pointers to the preceding and succeeding records of the log. In PBX systems such as AUDIX link-logs were a collection of data collecting to assist operators in maintaining the system. Linklog software Linkwalla- A lightweight link blogging engine * Delicious, a s ...
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