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Smith (advertising Agency)
SMITH, formerly called Ascentium, is an advertising agency with headquarters in Seattle. As of November 2012 Smith employs over 300 people in Seattle, Portland, Spokane, Atlanta, Ottawa-Gatineau and Toronto. In 2012, the company was rebranded as "Smith" and relocated its headquarters to Seattle. SMITH's clients include Microsoft, Cisco, Motorola, Nestle, Sam’s Club, Xerox and MasterCard. History The company was founded in Seattle by Jim Beebe, Steven Salta, and Curt Doolittle. They acquired one of the small Seattle internet-boom shops (Kindred Communications) in June 2001. In 2006 the company took a minor investment from regional fund Westriver Capital to cover acquisition costs and expansion. One of the acquisitions was a customer relationship management business, which the company then sold to Accenture in 2010, which according to the company website, was due to further emphasis and investment in the Digital Agency business. In September 2011, Ascentium purchased Ca ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People's Voice voting. Each winner presents a five-word acceptance speech, a trademark of the annual awards show. Hailed as the "Internet’s highest honor," the award is one of the oldest Internet-oriented awards, and is associated with the phrase "The Oscars of the Internet." History In its early years, the organization was one among others vying to be the premiere internet awards show, most notably, the Cool Site of the Year Awards. Both shows would compare themselves to ...
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Android (operating System)
Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance and commercially sponsored by Google. It was unveiled in November 2007, with the first commercial Android device, the HTC Dream, being launched in September 2008. Most versions of Android are proprietary. The core components are taken from the Android Open Source Project (AOSP), which is free and open-source software (FOSS) primarily licensed under the Apache License. When Android is installed on devices, the ability to modify the otherwise free and open-source software is usually restricted, either by not providing the corresponding source code or by preventing reinstallation through technical measures, thus rendering the installed version proprietary. Most Android devices ship with additional ...
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Amtrak
The National Railroad Passenger Corporation, Trade name, doing business as Amtrak () , is the national Passenger train, passenger railroad company of the United States. It operates inter-city rail service in 46 of the 48 contiguous United States, contiguous U.S. States and nine cities in Canada. ''Amtrak'' is a portmanteau of the words ''America'' and ''trak'', the latter itself a sensational spelling of ''track''. Founded in 1971 as a quasi-public corporation to operate many U.S. passenger rail routes, Amtrak receives a combination of state and federal subsidies but is managed as a for-profit corporation, for-profit organization. The United States federal government, through the United States Secretary of Transportation, Secretary of Transportation, owns all the company's Issued shares, issued and Shares outstanding, outstanding preferred stock. Amtrak's headquarters is located one block west of Washington Union Station, Union Station in Washington, D.C. Amtrak serves more th ...
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Rich Media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Definition Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Development The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. Additionally, there are several elements that encouraged the development of interactive media including t ...
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Accenture
Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. A ''Fortune'' Global 500 company, it reported revenues of $61.6 billion in 2022. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500. As of 2022, Accenture is considered the largest consulting firm in the world by number of employees. Julie Sweet has served as CEO of Accenture since 1 September 2019. It has been incorporated in Dublin, Ireland, since 2009. History Formation and early years Accenture began as the business and technology consulting division of accounting firm Arthur Andersen in the early 1950s when it conducted a feasibility study for General Electric to install a computer at Appliance Park in Louisville, Kentucky, which led to GE's installation of a UNIVAC I computer and printer, believed to be the first commercial use of a computer in ...
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Xerox
Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (having moved from Stamford, Connecticut, in October 2007), though it is incorporated in New York (state), New York with its largest population of employees based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies. On December 31, 2016, Xerox separated its business process service operations, essentially those operations acquired with the purchase of Affiliated Computer Services, into a new publicly traded company, Conduent. Xerox focuses on its document technology and document outsourcing business, and traded on the NYSE from 1961 to 2021, and the N ...
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Sam’s Club
Sam's West, Inc. (doing business as Sam's Club) is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton as Sam’s Wholesale Club. , Sam's Club ranks second in sales volume among warehouse clubs with $57.839 billion in sales (in fiscal year 2019) behind rival Costco Wholesale. , Sam's Club operates 600 membership warehouse clubs in the United States in 44 states, Puerto Rico and the U.S Virgin Islands. The only states where Sam's Club does not operate are Alaska (all three locations in that state closed in 2018 as part of a plan to close 63 clubs), Massachusetts (its last remaining location in that state, located in Worcester, closed in 2018 as part of a plan to close 63 clubs), Oregon, Rhode Island (the state's only location, in Warwick, closed in 2016 as part of a plan to close 269 stores globally, including four U.S. clubs), Vermont, and Washington (all three locations in ...
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Motorola
Motorola, Inc. () was an American Multinational corporation, multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is the legal successor to Motorola, Inc., as the reorganization was structured with Motorola Mobility being spun off. Motorola Mobility was acquired by Lenovo in 2014. Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consisted mainly of wireless voice and broadband systems (used to build private networks), and, public safety communicat ...
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