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Slug (publishing)
In newspaper editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. The AP Stylebook prescribes its use by wire reporters (in a "keyword slugline") as follows: "The keyword or slug (sometimes more than one word) clearly indicates the content of the story." Sometimes a slug also contains code information that tells editors specific information about the story — for example, the letters "AM" at the beginning of a slug on a wire story tell editors that the story is meant for morning papers, while the letters "CX" indicate that the story is a correction to an earlier story. In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate bet ...
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Newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in the 17th century ...
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Reporter
A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism. Roles Journalists can be broadcast, print, advertising, and public relations personnel, and, depending on the form of journalism, the term ''journalist'' may also include various categories of individuals as per the roles they play in the process. This includes reporters, correspondents, citizen journalists, editors, editorial-writers, columnists, and visual journalists, such as photojournalists (journalists who use the medium of photography). A reporter is a type of journalist who researches, writes and reports on information in order to present using sources. This may entail conducting interviews, information-gathering and/or writing articles. Reporters may split their time between working in a newsroom, or from home, and going out t ...
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AP Stylebook
The ''AP Stylebook'', also known by its full name ''The Associated Press Stylebook and Briefing on Media Law'', is an American English grammar style and usage guide created by American journalists working for or connected with the Associated Press journalism cooperative based in New York City. Although it is sold as a guide for reporters, it has become the leading reference for most forms of public-facing corporate communication over the last half-century. The Stylebook offers a basic reference to American English grammar, punctuation and principles of reporting, including many definitions and rules for usage as well as styles for capitalization, abbreviation, spelling, and numerals. The first publicly available edition of the book was published in 1953. The first modern edition was published in August 1977 by Lorenz Press. Afterwards, various paperback editions were published by different publishers including, among others, Turtleback Books, Penguin's Laurel Press, Pearson's ...
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News Agency
A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and All-news radio, radio and News broadcasting, television Broadcasting, broadcasters. A news agency may also be referred to as a wire service, newswire, or news service. Although there are many news agencies around the world, three global news agencies, Agence France-Presse (AFP), the Associated Press (AP), and Reuters have offices in most countries of the world, cover all areas of information, and provide the majority of international news printed by the world's newspapers. All three began with and continue to operate on a basic philosophy of providing a single objective news feed to all subscribers. Jonathan Fenby explains the philosophy: To achieve such wide acceptability, the agencies avoid overt partiality. Demonstrably correct information is their stock in trade. Traditionally, they report at a reduced level of responsibility, attrib ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Linotype Machine
The Linotype machine ( ) is a "line casting" machine used in printing; manufactured and sold by the former Mergenthaler Linotype Company and related It was a hot metal typesetting system that cast lines of metal type for individual uses. Linotype became one of the mainstay methods to set type, especially small-size body text, for newspapers, magazines, and posters from the late 19th century to the 1970s and 1980s, when it was largely replaced by phototypesetting and digital typesetting. The name of the machine comes from the fact that it produces an entire line of metal type at once, hence a ''line-o'-type''. It was a significant improvement over the previous industry standard of manual, letter-by-letter typesetting using a composing stick and shallow subdivided trays, called "cases". The Linotype machine operator enters text on a 90-character keyboard. The machine assembles ''matrices'', which are molds for the letter forms, in a line. The assembled line is then cast ...
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Slug (typesetting)
In typesetting, a slug is any of several kinds of piece of lead or other type metal. One kind of slug is a piece of spacing material used to space paragraphs. In the era of commercial typesetting in metal type, they were usually manufactured in strips of 6-point lead. Another kind of slug is a single sort, bearing a single letter or other symbol. More recently, a slug can be an entire line of Linotype typeset matter, where a single piece of lead has been cast bearing a line of text. In modern typesetting programs such as Adobe InDesign, slugs hold printing information, customized color bar information, or display other instructions and descriptions for other information in the document. Objects (including text frames) positioned in the slug area are printed but will disappear when the document is trimmed to its final page size. Slugs, or slug lines, are also the name for incidental typeset lines of type that are intended either for the printer's or binder's benefit (such as a ...
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Screenplay Slug Line
''ScreenPlay'' is a television drama anthology series broadcast on BBC2 between 9 July 1986 and 27 October 1993. Background After single-play anthology series went off the air, the BBC introduced several showcases for made-for-television, feature length filmed dramas, including ''ScreenPlay''. Various writers and directors were utilized on the series. Writer Jimmy McGovern was hired by producer George Faber to pen a series five episode based upon the Merseyside needle exchange programme of the 1980s. The episode, directed by Gillies MacKinnon, was entitled ''Needle'' and featured Sean McKee, Emma Bird, and Pete Postlethwaite''.'' The last episode of the series was titled "Boswell and Johnson's Tour of the Western Islands" and featured Robbie Coltrane as English writer Samuel Johnson, who in the autumn of 1773, visits the Hebrides off the north-west coast of Scotland. That episode was directed by John Byrne and co-starred John Sessions and Celia Imrie. Some scenes were shot at ...
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Slug (web Publishing)
Clean URLs, also sometimes referred to as RESTful URLs, user-friendly URLs, pretty URLs or search engine-friendly URLs, are URLs intended to improve the usability and accessibility of a website or web service by being immediately and intuitively meaningful to non-expert users. Such URL schemes tend to reflect the conceptual structure of a collection of information and decouple the user interface from a server's internal representation of information. Other reasons for using clean URLs include search engine optimization (SEO), conforming to the representational state transfer (REST) style of software architecture, and ensuring that individual web resources remain consistently at the same URL. This makes the World Wide Web a more stable and useful system, and allows more durable and reliable bookmarking of web resources. Clean URLs also do not contain implementation details of the underlying web application. This carries the benefit of reducing the difficulty of changing the im ...
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Newspaper Terminology
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in the 17th centur ...
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