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Silverscreen
Silverscreen was a British chain store brand founded in 2003 in the United Kingdom and focused on films. It was founded by Ernesto Schmitt and Sebastian James. Starting from an initial six stores in 2003, Silverscreen was the United Kingdom's first specialist DVD high street retailer offering an extensive selection of chart and non-chart products (there was also the short lived "Playhouse" subsidiary of Our Price which specialised only in videos but this was back in the VHS era). The stores were designed to appeal to film fanatics as much as casual browsers, with all staff required to pass written movie- and TV-knowledge tests before joining. The chain was credited with pioneering the implementation of editorial-led catalogue recommendation in mainstream retail, bringing alive deep archive titles in entertaining hotspots such as "before they were famous", "so bad, they're good", or "the greatest car chases on film". Administration After growing to 65 stores, capturing 5% of ...
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Ernesto Schmitt
Ernesto Gottfried Schmitt (born August 1971) is an Americans, American-born entrepreneur, serial entrepreneur and investor. He is co-founder of The Craftory, a $600m VC fund, venture capital fund for cause-driven Challenger brand, challenger brands in the consumer goods space. Born in Cincinnati, Ohio to a Germany, German Gottfried E. Schmitt, father and Uruguay, Uruguayan mother, Schmitt was raised in Brussels and Mexico. He attended Churchill College, Cambridge, where he received an Master's degree, MA in manufacturing engineering, later attaining an MBA from INSEAD. During the Dot-com bubble, dot-com boom, Schmitt founded PeopleSound, the first platform for digital music streaming, which was backed pre-IPO by Bernard Arnault. Seen as a one of the highest profile new-age internet startups, it was exited to :it:Buongiorno (azienda), Vitaminic in 2001 and listed. Schmitt also founded Beamly, which pioneered social television, and was backed by HBO and Comcast before being acquir ...
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