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Shannon–Weaver Model
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper A Mathematical Theory of Communication and explains communication in terms of five basic components: a source, a transmitter, a Communication channel, channel, a receiver, and a destination. The source produces the original message. The transmitter translates the message into a signal, which is sent using a channel. The receiver translates the signal back into the original message and makes it available to the destination. For a landline phone call, the person calling is the source. They use the telephone as a transmitter, which produces an electric signal that is sent through the wire as a channel. The person receiving the call is the destination and their telephone is the receiver. Shannon and Weaver distinguish three types of problems of communication: technical, Semantics, semantic, and effectiveness problems. They focus on the technical lev ...
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Information
Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random, and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analog signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information rele ...
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John Robinson Pierce
John Robinson Pierce (March 27, 1910 – April 2, 2002), was an American engineer and author. He did extensive work concerning radio communication, microwave technology, computer music, psychoacoustics, and science fiction. Additionally to his professional career he wrote science fiction for many years using the names John Pierce, John R. Pierce, and J. J. Coupling. Born in Des Moines, Iowa, he earned his PhD from Caltech, and died in Sunnyvale, California, from complications of Parkinson's Disease. At Bell Labs Pierce wrote about electronics and information theory, and developed jointly the concept of pulse-code modulation (PCM) with his Bell Laboratories colleagues Bernard M. Oliver and Claude Shannon. He supervised the Bell Labs team which built the first transistor, and at the request of one of them, Walter Brattain, invented the term ''transistor''; he recalled: Pierce's early work at Bell Labs concerned vacuum tubes of all sorts. During World War II he discovered the ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ...
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George Gerbner
George Gerbner (August 8, 1919 – December 24, 2005) was a professor of communication and the founder of cultivation theory. He taught at Temple University, Villanova University, and the University of Pennsylvania.Lent, John A. 1995.Interview with George Gerbner" Pp. 85-98 in ''A Different Road Taken''. Westview Press.">964">George Gerbner, curriculum vitae, [1964/nowiki>/ref> Being of Jewish descent, however, he fled to Paris in 1939 (after Kristallnacht) to avoid conscription into the Hungarian army, which was under a government Hungary in World War II, allied with Nazi Germany. Initially, Gerbner was unable to obtain a visa to enter the United States, where his half-brother László Benedek was a Hollywood filmmaker, instead having to travel first to Mexico, then Cuba. He would finally be permitted to sail from Havana to New Orleans, where he was received by Benedek's friends. Thereafter, Gerbner hitchhiked from New Orleans to California and enrolled at the University of Califo ...
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Feedback Loop
Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to ''feed back'' into itself. The notion of cause-and-effect has to be handled carefully when applied to feedback systems: History Self-regulating mechanisms have existed since antiquity, and the idea of feedback had started to enter economic theory in Britain by the 18th century, but it was not at that time recognized as a universal abstraction and so did not have a name. The first ever known artificial feedback device was a float valve, for maintaining water at a constant level, invented in 270 BC in Alexandria, Egypt. This device illustrated the principle of feedback: a low water level opens the valve, the rising water then provides feedback into the system, closing the valve when the required level is reached. This then reoccurs in a circular fashion as the water level fluctuates. Centrifugal governors were u ...
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Wilbur Schramm
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was a scholar and "authority on mass communications". He founded the Iowa Writers' Workshop in 1935 and served as its first director until 1941. Schramm was hugely influential in establishing communications as a field of study in the United States, and the establishing of departments of communication studies across U.S. universities. Wilbur Schramm is considered the founder of the field of Communication Studies. He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. Schramm's mass communication program in the Iowa School of Journalism was a pilot project for the doctoral program and for the Institute of Communications Research, which he founded in 1947 at the University of Illinois at Urbana–Champaign, now housed in the UIUC College of Media. At Illinoi ...
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Communication Studies
Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help subs ...
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English Language
English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the island of Great Britain. Existing on a dialect continuum with Scots, and then closest related to the Low Saxon and Frisian languages, English is genealogically West Germanic. However, its vocabulary is also distinctively influenced by dialects of France (about 29% of Modern English words) and Latin (also about 29%), plus some grammar and a small amount of core vocabulary influenced by Old Norse (a North Germanic language). Speakers of English are called Anglophones. The earliest forms of English, collectively known as Old English, evolved from a group of West Germanic (Ingvaeonic) dialects brought to Great Britain by Anglo-Saxon settlers in the 5th century and further mutated by Norse-speaking Viking settlers starting in the 8th and 9th ...
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Distortion
In signal processing, distortion is the alteration of the original shape (or other characteristic) of a signal. In communications and electronics it means the alteration of the waveform of an information-bearing signal, such as an audio signal representing sound or a video signal representing images, in an electronic device or communication channel. Distortion is usually unwanted, and so engineers strive to eliminate or minimize it. In some situations, however, distortion may be desirable. For example, in noise reduction systems like the Dolby system, an audio signal is deliberately distorted in ways that emphasize aspects of the signal that are subject to electrical noise, then it is symmetrically "undistorted" after passing through a noisy communication channel, reducing the noise in the received signal. Distortion is also used as a musical effect, particularly with electric guitars. The addition of noise or other outside signals (hum, interference) is not considered di ...
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Noise (video)
Noise, commonly known as static, white noise, static noise, or snow, in analog video and television, is a random dot pixel pattern of static displayed when no transmission signal is obtained by the antenna receiver of television sets and other display devices. Description The random pixel pattern is superimposed on the picture or the television screen, being visible as a random flicker of "dots", "snow" or "fuzzy zig-zags" in some television sets, is the result of electronic noise and radiated electromagnetic noise accidentally picked up by the antenna like air or cable. This effect is most commonly seen with analog TV sets, blank VHS tapes, or other display devices. There are many sources of electromagnetic noise which cause the characteristic display patterns of static. Atmospheric sources of noise are the most ubiquitous, and include electromagnetic signals prompted by cosmic microwave background radiation In Big Bang cosmology the cosmic microwave background (CMB, CMB ...
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Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ...
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