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Sessionization
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task. Sessions are also used in operational analytics and provision of user-specific recommendations. There are two primary methods used to define a session: time-oriented approaches based on continuity in user activity and navigation-based approaches based on continuity in a chain of requested pages. Definition The definition of "session" varies, particularly when applied to search engines. Generally, a session is understood to consist of "a sequence of requests made by a single end-user during a visit to a particular site". In the context of search engines, "sessions" and "query sessions" have at least two definitions. A session or query session may be all queries made by a user in a particular time period or it may also be a series of queries or navigations with a consistent underlying user need. Uses Sessions per user can be ...
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Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ...
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Benchmark (computing)
In computing, a benchmark is the act of running a computer program, a set of programs, or other operations, in order to assess the relative Computer performance, performance of an object, normally by running a number of standard Software performance testing, tests and trials against it. The term ''benchmark'' is also commonly utilized for the purposes of elaborately designed benchmarking programs themselves. Benchmarking is usually associated with assessing performance characteristics of computer hardware, for example, the floating point operation performance of a Central processing unit, CPU, but there are circumstances when the technique is also applicable to software. Software benchmarks are, for example, run against compilers or database management systems (DBMS). Benchmarks provide a method of comparing the performance of various subsystems across different chip/system Computer architecture, architectures. Purpose As computer architecture advanced, it became more diffi ...
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Big Data
Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts. In it primary definition though, Big data refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many fields (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. ...
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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisi ...
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Framing (World Wide Web)
In the context of a web browser, a frame is a part of a web page or browser window which displays content independent of its container, with the ability to load content independently. The HTML or media elements shown in a frame may come from a different web site as the other elements of content on display, although this practice, known as framing, is today often regarded as a violation of same-origin policy. In HTML, a frameset is a group of named frames to which web pages and media can be directed; an iframe provides for a frame to be placed inside the body of a document. Since the early 2000s, the use of framesets has been considered obsolete due to usability and accessibility concerns, and the feature has been removed from the HTML5 standard. Tags and attributes The frames in HTML are created using the tag pair. The tag is a container tag for all other tags that are used to create frames. The tag replaces the tag in frameset documents.The tag defines how to divide t ...
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HTTP Referer
In HTTP, "" (a misspelling of Referrer) is an optional HTTP header field that identifies the address of the web page (i.e., the URI or IRI), from which the resource has been requested. By checking the referrer, the server providing the new web page can see where the request originated. In the most common situation, this means that when a user clicks a hyperlink in a web browser, causing the browser to send a request to the server holding the destination web page, the request may include the field, which indicates the last page the user was on (the one where they clicked the link). Web sites and web servers log the content of the received field to identify the web page from which the user followed a link, for promotional or statistical purposes. This entails a loss of privacy for the user and may introduce a security risk. To mitigate security risks, browsers have been steadily reducing the amount of information sent in Referer. As of March 2021, by default Chrome, Chromium-b ...
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Hyperlink
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a ''hypertext system'', and to create a hyperlink is ''to hyperlink'' (or simply ''to link''). A user following hyperlinks is said to ''navigate'' or ''browse'' the hypertext. The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters, and glossaries. In some hypertext, hyperlinks can be bidirectional: they can be ...
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Bimodal Distribution
In statistics, a multimodal distribution is a probability distribution with more than one mode. These appear as distinct peaks (local maxima) in the probability density function, as shown in Figures 1 and 2. Categorical, continuous, and discrete data can all form multimodal distributions. Among univariate analyses, multimodal distributions are commonly bimodal. Terminology When the two modes are unequal the larger mode is known as the major mode and the other as the minor mode. The least frequent value between the modes is known as the antimode. The difference between the major and minor modes is known as the amplitude. In time series the major mode is called the acrophase and the antimode the batiphase. Galtung's classification Galtung introduced a classification system (AJUS) for distributions: *A: unimodal distribution – peak in the middle *J: unimodal – peak at either end *U: bimodal – peaks at both ends *S: bimodal or multimodal – multiple peaks This c ...
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Time Vs
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to compare the duration of events or the intervals between them, and to quantify rates of change of quantities in material reality or in the conscious experience. Time is often referred to as a fourth dimension, along with three spatial dimensions. Time has long been an important subject of study in religion, philosophy, and science, but defining it in a manner applicable to all fields without circularity has consistently eluded scholars. Nevertheless, diverse fields such as business, industry, sports, the sciences, and the performing arts all incorporate some notion of time into their respective measuring systems. 108 pages. Time in physics is operationally defined as "what a clock reads". The physical nature of time is addressed ...
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Operational Analytics
In the fields of information technology (IT) and systems management, IT operations analytics (ITOA) is an approach or method to retrieve, analyze, and report data for IT operations. ITOA may apply big data analytics to large datasets to produce business insights. In 2014, Gartner predicted its use might increase revenue or reduce costs. By 2017, it predicted that 15% of enterprises will use IT operations analytics technologies. Definition IT operations analytics (ITOA) (also known as advanced operational analytics, or IT data analytics) technologies are primarily used to discover complex patterns in high volumes of often "noisy" IT system availability and performance data. Forrester Research defined IT analytics as "The use of mathematical algorithms and other innovations to extract meaningful information from the sea of raw data collected by management and monitoring technologies." Note, ITOA is different than AIOps, which focuses on applying artificial intelligence and machine lea ...
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Data Anonymization
Data anonymization is a type of information sanitization whose intent is privacy protection. It is the process of removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous. Overview Data anonymization has been defined as a "process by which personal data is altered in such a way that a data subject can no longer be identified directly or indirectly, either by the data controller alone or in collaboration with any other party." Data anonymization may enable the transfer of information across a boundary, such as between two departments within an agency or between two agencies, while reducing the risk of unintended disclosure, and in certain environments in a manner that enables evaluation and analytics post-anonymization. In the context of medical data, anonymized data refers to data from which the patient cannot be identified by the recipient of the information. The name, address, and full postcode must be removed ...
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