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Sensory Branding
Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brandgon image in the consumer's mind. Overview Sensory branding is used to relate to the customer in a more personal way than mass marketing. It is a technique that does what traditional forms of advertising cannot. It is used in retail design, magazines, showrooms, trade-fair booths, service centres, and corporate headquarters. A multi-sensory experience occurs when the customer is appealed to by two or more senses. According to Rieunier (2002), the sensory marketing approach tries to fill in the deficiencies of the "traditional marketing" which is too rational. Classic marketing is based on the idea that the customer is rat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evolutionary Psychology
Evolutionary psychology is a theoretical approach in psychology that examines cognition and behavior from a modern evolutionary perspective. It seeks to identify human psychological adaptations with regards to the ancestral problems they evolved to solve. In this framework, psychological traits and mechanisms are either functional products of natural and sexual selection, non-adaptive by-products of other adaptive traits, or noise. Adaptationist thinking about physiological mechanisms, such as the heart, lungs, and the liver, is common in evolutionary biology. Evolutionary psychologists apply the same thinking in psychology, arguing that just as the heart evolved to pump blood, and the liver evolved to detoxify poisons, there is modularity of mind in that different psychological mechanisms evolved to solve different adaptive problems. These evolutionary psychologists argue that much of human behavior is the output of psychological adaptations that evolved to solve recurrent p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halo Effect
The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand, or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect is a cognitive bias which can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad. The term was coined by Edward Thorndike. A simplified example of the halo effect is when a person notices that an individual in a photograph is attractive, well groomed, and properly attired, they assume, using a mental heuristic, that the person in the photograph is a good person based upon the rules of their own social concept. This constant error in judgment is reflective of the individual's preferences, prejudices, ideology, aspirations, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Suchet
Sir David Courtney Suchet''England & Wales, Civil Registration Birth Index, 1916–2007'' ( ; born 2 May 1946) is an English actor known for his work on British stage and television. He portrayed Edward Teller in the television serial '' Oppenheimer'' (1980) and received the RTS and BPG awards for his performance as Augustus Melmotte in the British serial ''The Way We Live Now'' (2001). International acclaim and recognition followed his performance as Agatha Christie's detective Hercule Poirot in ''Agatha Christie's Poirot'' (1989–2013), for which he received a 1991 British Academy of Film and Television Arts (BAFTA) nomination."The Actor Behind Popular 'Poirot" '' |
Pepsi-Cola Hits The Spot
"D'ye ken John Peel?" – which translates to "Do you know John Peel?" – is a famous Cumberland hunting song written around 1824 by John Woodcock Graves (1795–1886) in celebration of his friend John Peel (1776–1854), an English fox hunter from the Lake District. The melody is said to be a contrafactum of a popular Border Regiment, border rant, "Bonnie Annie." A different version, the one that endures today, was musically adapted in 1869 by William Metcalfe (1829–1909), the organist and choirmaster of Carlisle Cathedral. The tune etymology has a long history that has been traced back to 1695 and attributed to adaptations – one in particular, from the 20th century, the 1939 jingle, "Pepsi-Cola Hits the Spot." History John Woodcock Graves, John Graves, who wrote it in Cumbrian dialect, tinkered with the words over the years and several versions are known. George Coward, a Carlisle bookseller who wrote under the ''pseudonym'' Sidney Gilpin, rewrote the lyrics with John Wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name = United States , subdivision_type1 = State , subdivision_type2 = Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook and DuPage , established_title = Settled , established_date = , established_title2 = Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council , governing_body = Chicago City Council , leader_title = Mayor , leader_name = Lori Lightfoot ( D) , leader_title1 = City Clerk , leader_name1 = Anna Valencia ( D) , unit_pref = Imperial , area_footnotes = , area_tot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Austen Croom-Johnson
Austen Herbert Croom-Johnson (20 October 1909 Hereford, England – 18 May 1964 Manhattan, New York City) was an English-born pianist, composer, and radio producer: first, until about 1935, for the BBC, then, from about 1936, for NBC. He went on to become a prolific jingle writer, first beginning around 1938 in radio with his chief collaborator, Alan Kent, then, beginning around 1947, in television. Croom-Johnson and Kent are widely credited for being the fathers of the modern short jingle. Career Austen Herbert Croom-Johnson – nicknamed "Bunny" and "Ginger" Croom-Johnson – was born in Hereford. His double surname, "Croom-Johnson," are the surnames of his paternal great-grandparents, Henry Johnson ( 1795–18??) and Catherine Croom ( 1795–1876). Austen moved to New York City in 1935. Before moving to New York City, he had worked for the British Broadcasting Company for many years as a producer and performer. One of the programs he created for the BBC, ''Soft Lights and Mu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hereford
Hereford () is a cathedral city, civil parish and the county town of Herefordshire, England. It lies on the River Wye, approximately east of the border with Wales, south-west of Worcester and north-west of Gloucester. With a population of 53,112 in 2021 it is by far the largest settlement in Herefordshire. An early town charter from 1189, granted by Richard I of England, describes it as "Hereford in Wales". Hereford has been recognised as a city since time immemorial, with the status being reconfirmed as recently as October 2000. It is now known chiefly as a trading centre for a wider agricultural and rural area. Products from Hereford include cider, beer, leather goods, nickel alloys, poultry, chemicals and sausage rolls, as well as the famous Hereford breed of cattle. Toponymy The Herefordshire edition of Cambridge County Geographies states "a Welsh derivation of Hereford is more probable than a Saxon one" but the name "Hereford" is also said to come from the Angl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sensation Transference
Sensation (psychology) refers to the processing of the senses by the sensory system. Sensation or sensations may also refer to: In arts and entertainment In literature *Sensation (fiction), a fiction writing mode *Sensation novel, a British literary genre *''Sensation Comics'', a comic book series In film and television * ''Sensation'' (2021 film), a British mystery thriller film * ''Sensation'' (1936 film), a British crime film *''Sensations of 1945'', a 1944 American musical-comedy film * ''Sensations'' (film), a 1975 pornographic film *''Sensation'', a 1995 film starring Kari Wührer In music and dance *''Sensations'', a sub-group of Hey! Say! JUMP * "Sensation" (song), by The Who * "Sensations" (Alphaville song), a song by German band Alphaville *Sensation (album), by Anúna, released in 2006 *The Sensations, an American musical R&B/pop quartet of the 1950s and early 1960s *Sensation (event), an indoor dance event which originated from the Netherlands *SENSATION (mu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Senses
A sense is a biological system used by an organism for sensation, the process of gathering information about the world through the detection of stimuli. (For example, in the human body, the brain which is part of the central nervous system receives signals from the senses which continuously receive information from the environment, interprets these signals, and causes the body to respond, either chemically or physically.) Although traditionally five human senses were identified as such (namely sight, smell, touch, taste, and hearing), it is now recognized that there are many more. Senses used by non-human organisms are even greater in variety and number. During sensation, sense organs collect various stimuli (such as a sound or smell) for transduction, meaning transformation into a form that can be understood by the brain. Sensation and perception are fundamental to nearly every aspect of an organism's cognition, behavior and thought. In organisms, a sensory organ consists o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crossmodal Correspondences
Crossmodal perception or cross-modal perception is perception that involves interactions between two or more different sensory modalities. Examples include synesthesia, sensory substitution and the McGurk effect, in which vision and hearing interact in speech perception. Crossmodal perception, crossmodal integration and cross modal plasticity of the human brain are increasingly studied in neuroscience to gain a better understanding of the large-scale and long-term properties of the brain. A related research theme is the study of multisensory perception and multisensory integration. As a cultural movement Described as synthesizing art, science and entrepreneurship. Crossmodialism as a movement started in London in 2013. The movement focuses on bringing together the talents of traditionally distinct disciplines to make cohesive works. Crossmodalism has been compared to the Dadaist art movement of the 20th century, as well as other avant garde styles like futurism and surrealism. Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
