School Of Communications And Arts, University Of São Paulo
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School Of Communications And Arts, University Of São Paulo
The School of Communications and Arts (Portuguese: ''Escola de Comunicações e Artes'') at the University of São Paulo is an institution of higher education and research in the field of Arts and Communication located in São Paulo, Brazil. It was established on June 15, 1966 as ''School of Cultural Communication''. Majors University of São Paulo's undergraduate courses are spread over 36 Schools, each school with its own departments. Students that choose majors in communication and arts will have the great majority of classes in the School of Communications and Arts - although they may take subjects in different schools. ECA offers majors in all the following areas: *Dramatic Arts *Plastic Arts *Audiovisual Arts *Library Sciences *Editorial Business *Journalism *Music *Marketing, Advertisement and Publicity *Public Relations *Tourism In total, University of São Paulo School of Communications and Arts has 22 undergraduate courses, from which 15 are devoted to Arts: Scenic Desi ...
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Public University
A public university or public college is a university or college that is in owned by the state or receives significant public funds through a national or subnational government, as opposed to a private university. Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape. Africa Egypt In Egypt, Al-Azhar University was founded in 970 AD as a madrasa; it formally became a public university in 1961 and is one of the oldest institutions of higher education in the world. In the 20th century, Egypt opened many other public universities with government-subsidized tuition fees, including Cairo University in 1908, Alexandria University in 1912, Assiut University in 1928, Ain Shams University in 1957, Helwan University in 1959, Beni-Suef University in 1963, Zagazig University in 1974, Benha University in 1976, and Suez Canal University in 1989. Kenya In Kenya, the Ministry of Ed ...
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Musical Instruments
A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who plays a musical instrument is known as an instrumentalist. The history of musical instruments dates to the beginnings of human culture. Early musical instruments may have been used for rituals, such as a horn to signal success on the hunt, or a drum in a religious ceremony. Cultures eventually developed composition and performance of melodies for entertainment. Musical instruments evolved in step with changing applications and technologies. The date and origin of the first device considered a musical instrument is disputed. The oldest object that some scholars refer to as a musical instrument, a simple flute, dates back as far as 50,000 - 60,000 years. Some consensus dates early flutes to about 40,000 years ago. However, most historians be ...
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Petrobras
Petróleo Brasileiro S.A., better known by the portmanteau Petrobras (), is a state owned enterprise, state-owned Brazilian multinational corporation in the petroleum industry headquartered in Rio de Janeiro, Brazil. The company's name translates to Brazilian Petroleum Corporation — Petrobras. The company was ranked #181 in the most recent Fortune Global 500 list. In the 2020 Forbes Global 2000, Petrobras was ranked as the 65th-largest public company in the world.' History Petrobras was created in 1953 under the government of Brazilian president Getúlio Vargas with the slogan "The Oil is Ours" (Portuguese: "O petróleo é nosso"). It was given a legal monopoly in Brazil. In 1953, Brazil produced only 2,700 barrels of oil per day. In 1961, the company's REDUC refinery began operations near Rio de Janeiro, and in 1963, its Cenpes research center opened in Rio de Janeiro; it remains one of the world's largest centers dedicated to energy research. In 1968, the company estab ...
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Lupe Cotrim
Lupe Cotrim or Lupe Cotrim Garaude (baptismal name: Maria José Cotrim Garaude) (São Paulo, March 16, 1933 – Campos do Jordão, February 18, 1970) was a Brazilian poet and university professor. Lupe is a prominent figure among the Brazilian poets that emerged in the second half of the 20th century. With a philosophical background, her work is marked by a cultured, aristocratic and sober language, in which she used symbols and metaphors to express herself, doing so with remarkable economy of words. Lupe Cotrim developed her own independent path, moving from confessional and intimate poetry to poetry marked by social criticism. As a teacher, she taught in the first years of the School of Communications and Arts at the University of São Paulo (''Escola de Comunicações e Artes'' – ECA/USP), whose academic center bears her name ''Centro Acadêmico Lupe Cotrim'' (CALC). The author published seven books in her lifetime, and two were published posthumously. The collection of her ...
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Audio-visual
Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service providers frequently offer web streaming, video conferencing, and live broadcast services. Computer-based audiovisual equipment is often used in education, with many schools and universities installing projection equipment and using interactive whiteboard technology. Components Aside from equipment installation, two significant elements of audiovisual are wiring and system control. If either of these components are faulty or missing, the system may not demonstrate optimal performance. Wiring is a skill that not only requires proper cable rating selection based on a number of factors, including distance to the main rack, frequency and fire codes, but wires should also be out of sight, behind the walls and in the ceiling, when possible. Sys ...
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Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring (other), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (other), tours. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be Domestic tourism, domestic (within the traveller's own country) or International tourism, international, and international tourism has both incoming and outgoing implications on a country's balance of payments. Tourism numbers declined as a result of a strong economic slowdown (the late-2000s recession) between the second half of 2008 and the end of 2009, and in consequence of t ...
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Librarianship
Library science (often termed library studies, bibliothecography, and library economy) is an interdisciplinary or multidisciplinary field that applies the practices, perspectives, and tools of management, information technology, education, and other areas to libraries; the collection, organization, preservation, and dissemination of information resources; and the political economy of information. Martin Schrettinger, a Bavarian librarian, coined the discipline within his work (1808–1828) ''Versuch eines vollständigen Lehrbuchs der Bibliothek-Wissenschaft oder Anleitung zur vollkommenen Geschäftsführung eines Bibliothekars''. Rather than classifying information based on nature-oriented elements, as was previously done in his Bavarian library, Schrettinger organized books in alphabetical order. The first American school for library science was founded by Melvil Dewey at Columbia University in 1887. Historically, library science has also included archival science. This incl ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Publishing
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing K–12, (k-12) and Academic publi ...
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Journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (professional or not), the methods of gathering information, and the organizing literary styles. Journalistic media include print, television, radio, Internet, and, in the past, newsreels. The appropriate role for journalism varies from countries to country, as do perceptions of the profession, and the resulting status. In some nations, the news media are controlled by government and are not independent. In others, news media are independent of the government and operate as private industry. In addition, countries may have differing implementations of laws handling the freedom of speech, freedom of the press as well as slander and libel cases. The proliferation of the Internet and smartphones has brought significant changes to the media la ...
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Music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect of all human societies, a cultural universal. While scholars agree that music is defined by a few specific elements, there is no consensus on their precise definitions. The creation of music is commonly divided into musical composition, musical improvisation, and musical performance, though the topic itself extends into academic disciplines, criticism, philosophy, and psychology. Music may be performed or improvised using a vast range of instruments, including the human voice. In some musical contexts, a performance or composition may be to some extent improvised. For instance, in Hindustani classical music, the performer plays spontaneously while following a partially defined structure and using characteristic motifs. In modal jazz ...
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