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Samantha Skey
Samantha Skey is a digital media executive and current chief executive officer for SHE Media. Early life and education Skey holds a BA in comparative literature from Hamilton College. Career In her early career, Skey served in management positions in companies such as The Walt Disney Company and CNET. She also worked as an executive at Alloy Online and was the chief marketing officer at Passenger, as well as the chief revenue officer at Recyclebank. Skey is also credited with the first real-time multi-player reward based website, "Riddler," for Interactive Imaginations. Skey joined SHE Media in 2013. She was the president of the company when it was purchased by Penske Media Corporation in 2018. Four months after the acquisition, she was promoted to CEO. A frequent presenter and commentator for business and trade media, Skey’s speaking events include annual SXSW, annual Ad Week panel moderation, MediaPost, Digiday, iMedia, She Summit, Folio, the Gamification Summit of 2011, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bachelor Of Arts
Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years, depending on the country and institution. * Degree attainment typically takes four years in Afghanistan, Armenia, Azerbaijan, Bangladesh, Brazil, Brunei, China, Egypt, Ghana, Greece, Georgia, Hong Kong, Indonesia, Iran, Iraq, Ireland, Japan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Mexico, Malaysia, Mongolia, Myanmar, Nepal, Netherlands, Nigeria, Pakistan, the Philippines, Qatar, Russia, Saudi Arabia, Scotland, Serbia, South Korea, Spain, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, the United States and Zambia. * Degree attainment typically takes three years in Albania, Australia, Bosnia and Herzegovina, the Caribbean, Iceland, India, Israel, Italy, New Zealand, Norway, South Africa, Switzerland, the Canadian province of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SHE Media
SHE Media (formerly known as SheKnows Media) is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018. History SHE Media was founded as SheKnows.com in 1999 by Kyle Cox, Betsy Gartrell-Judd, and Nancy J. Price, as a subset of Price and Bailey's online media company Myria Media.. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle; and, parenting written by industry experts, journalists, and published authors. SheKnows.com was acquired by Evolve Media in 2012, which in turn sold it to Great Hill Partners. In 2014, it acquired #BlogHer and STYLECASTER. In 2016, it acquired HelloFlo, a website dedicated to women's health. The company was acquired by Penske Media in March 2018 for $40 million. Samantha Skey was named CEO of the company in July of that year. SheKnows.com rebranded as SHE Media in November ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially an independent legal entity such as a company or nonprofit institution. CEOs find roles in a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (notably state-owned enterprises). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of main manager of the organization and the highest-ranking offic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to the Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. After becoming a major success by the early 1940s, the company started to diversify into live-action films, television, and theme parks in the 1950s. Following Walt's death in 1966, the company's profits began to decline, especially in the animation division. Once Disney's shareholders voted in Michael Eisner as the he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CNET
''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and television in addition to its website and now uses new media distribution methods through its Internet television network, CNET Video, and its podcast and blog networks. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through that unit's acquisition of CNET Networks in 2008. It has been owned by Red Ventures since October 30, 2020. Other than English, ''CNETs region- and language-specific editions include Chinese, French, German, Japanese, Korean, and Spanish. History Origins After leaving PepsiCo, Halsey Minor and Shelby Bonnie launched ''CNET'' in 1994, after website Yahoo! was launched. With help from Fox Network co-founder Kevin Wendle and forme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Marketing Officer
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service. The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior vice presidents, vice presidents, directors, and other senior marketing ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Revenue Officer
A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.Cross, R. (1997) Revenue Management: Hard-Core Tactics for Market Domination. New York, NY: Broadway Books. Roles and functions In short, a CRO is responsible for all activities that generate revenue. In most companies, the CRO is tasked with primary or shared responsibility for operations, sales, corporate development, marketing, pricing, and revenue management. Since these functions extend across multiple teams in most companies, a good CRO must maintain an excellent communication framework across the various organizational functions and share best practices among the revenue stream managers in order to maximize revenue production. Like with any corpor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recyclebank
Recyclebank is a company based in New York City that promotes recycling and environmental awareness. It provides a rewards program for various goods. A Certified B Corporation, Recyclebank is headquartered in New York City. History In 2001, New York City was considering cancelling its recycling program. Then Fordham Law student Patrick FitzGerald drafted a business model to financially incentivize people to recycle and allow businesses to promote sustainability. In 2003, he contacted Ron Gonen, a high school friend, for assistance. By 2003, the two had completed a business plan, and by 2004, began a pilot program in Philadelphia. In 2009, Recyclebank became a certified B corporation. See also * Efficient energy use *Gamification * Sustainability *Triple Bottom Line *Waste Management Waste management or waste disposal includes the processes and actions required to manage waste from its inception to its final disposal. This includes the collection, transport, tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Penske Media Corporation
Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including ''Variety'', ''Rolling Stone'', '' WWD'', ''Deadline Hollywood'', '' Billboard'', ''Boy Genius Report'', Robb Report, ''Artforum'', ''ARTNews'', and others. PMC's Chairman and CEO since founding is Jay Penske. History Founding and early years of Penske Media Penske Media Corporation was founded by Jay Penske in 2003. It began as an affinity marketing and internet services company called Velocity Services, Inc. The company acquired the Mail.com domain and was renamed to the Mail.com Media Corporation (MMC). By 2008, the company owned digital entertainment properties like OnCars.com, Hollywoodlife.com, ''Movieline'', and MailTimes in addition to operating the Mail.com portal and email service. In mid-2008, the company received a $35 million growth equity round of financin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recycling
Recycling is the process of converting waste materials into new materials and objects. The recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, and Recycle" waste hierarchy. It promotes environmental sustainability by removing raw material input and redirecting waste output in the economic system. There are some ISO standards related to recycling, such as ISO 15270:2008 for plastics waste and ISO 14001:2015 for enviro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
