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Sam Scali
Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, Marvin Sloves, Alan Pesky, and Len Hultgren. Campaigns The agency's ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by ''Advertising Age''. Their ads for Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ... were named one of the top 100 campaigns of the 20th century by ''Advertising Age''. Other campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs. The agency was acquired by ''Lowe Worldwide'' in 1993. ReferencesThe Top 100 Advertising Campaigns via ''Advertising Age'' Advertising agencies of the United States {{Business-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sam Scali
Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, Marvin Sloves, Alan Pesky, and Len Hultgren. Campaigns The agency's ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by ''Advertising Age''. Their ads for Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ... were named one of the top 100 campaigns of the 20th century by ''Advertising Age''. Other campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs. The agency was acquired by ''Lowe Worldwide'' in 1993. ReferencesThe Top 100 Advertising Campaigns via ''Advertising Age'' Advertising agencies of the United States {{Business-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ed McCabe
Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest person ever elected to the One Club Hall of Fame. He wrote several of the iconic ad campaigns of his era, including the Perdue Chicken, Volvo and Maxell advertising efforts. In 1987 he retired from the firm he founded to compete in the gruelling Paris-Dakar auto race. He subsequently wrote the book ''Against Gravity'' about this experience. In 1991 he founded McCabe & Company in New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un .... He now spends his time between New York City and his home in Marblehead, MA. References Externa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perdue Farms
Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland. Perdue Foods is a major chicken, turkey, and pork processing company in the United States. Perdue AgriBusiness ranks among the top United States grain companies. Perdue Farms has 2021 annual sales of $8 billion. History Origin and war era The company was founded in 1920 by Arthur Perdue with his wife, Pearl Perdue, who had been keeping a small flock of chickens. The company started out selling table eggs, then in 1925, Perdue built the company's first hatchery, and switched to selling layer chicks to farmers instead of eggs. His son Frank Perdue joined the company in 1939 at age 19 after dropping out of college. Post-war growth The company was incorporated as ''A.W. Perdue & Son'' and Frank Perdue assumed leadership in the 1950s. The company also began contracting with local farmers to raise its birds and supplying chickens for processing as well as opening a second hat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Perdue
Franklin Parsons Perdue (May 9, 1920 – March 31, 2005), born in Salisbury, Maryland, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States. Background Frank was the only child of Arthur Perdue and Pearl Perdue (nee Parsons). Career Perdue Farms was founded in 1920 by Arthur Perdue with his wife, Pearl Perdue who had been keeping a small flock of chickens. Their son, Frank, joined the company in 1939 at age 19 after dropping out of college at Salisbury University. Now recognized as a visionary, Frank Perdue's promotion of the Perdue brand through high-profile advertising resulted in its being the first well-known brand of chicken in the U.S. He turned over leadership of Perdue Farms to his son, Jim Perdue, in 1991. Perdue Farms developed a specialized chicken-feed that included marigold blossoms, which imparted a characteristic golden yellow hue to the skins of his chickens. In the 1980s, Pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volvo
The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of trucks, buses and construction equipment, Volvo also supplies marine and industrial drive systems and financial services. In 2016, it was the world's second-largest manufacturer of heavy-duty trucks. Automobile manufacturer Volvo Cars, also based in Gothenburg, was part of AB Volvo until 1999, when it was sold to the Ford Motor Company. Since 2010 Volvo Cars has been owned by the automotive company Geely Holding Group. Both AB Volvo and Volvo Cars share the Volvo logo and cooperate in running the Volvo Museum in Sweden. The corporation was first listed on the Stockholm Stock Exchange in 1935, and was on the NASDAQ indices from 1985 to 2007. Volvo was established in 1915 as a subsidiary of SKF, a ball bearing manufacturer; ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
