Rhetorical Stance
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Rhetorical Stance
Rhetoric is the art of effective or persuasive speech. Stance is an individual's attitudes in emotional and intellectual matters, or a philosophical position in a logical argument. Rhetorical stance is the position of a speaker or writer in relation to audience, topic, and situational context. A rhetorical stance is an effective argument in favor of a particular position in order to persuade others to agree. Purpose The utilization of rhetorical stance can help to better the argument presented. The persona, audience, and context of a rhetorical piece are all interrelated, and when properly arranged, make a persuasive rhetorical stance. According to James L. Golden, Goodwin Berquist, and William Coleman, authors and speakers can use only the arguments and communication skills available to them to convey their purpose. Aristotle argued that the arguments available for any given topic are specific to that particular rhetorical situation. Lloyd Blitzer contended that the availabili ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ...
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Logos
''Logos'' (, ; grc, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, λόγος, lógos, lit=word, discourse, or reason is related to grc, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, Legus, lit=law. The word derives from a Proto-In ...
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English Studies
English studies (usually called simply English) is an academic discipline taught in primary, secondary, and post-secondary education in English-speaking countries; it is not to be confused with English taught as a foreign language, which is a distinct discipline. An expert on English studies can be called an Anglicist. The discipline involves the study and exploration of texts created in English literature. English studies include: the study of literature (especially novels, plays, short stories, and poetry), the majority of which comes from Britain, the United States, and Ireland (although English-language literature from any country may be studied, and local or national literature is usually emphasized in any given country); English composition, including writing essays, short stories, and poetry; English language arts, including the study of grammar, usage, and style; and English sociolinguistics, including discourse analysis of written and spoken texts in ...
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Cicero
Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, and academic skeptic, who tried to uphold optimate principles during the political crises that led to the establishment of the Roman Empire. His extensive writings include treatises on rhetoric, philosophy and politics, and he is considered one of Rome's greatest orators and prose stylists. He came from a wealthy municipal family of the Roman equestrian order, and served as consul in 63 BC. His influence on the Latin language was immense. He wrote more than three-quarters of extant Latin literature that is known to have existed in his lifetime, and it has been said that subsequent prose was either a reaction against or a return to his style, not only in Latin but in European languages up to the 19th century. Cicero introduced into Latin the arguments of the chief schools of Hellenistic philosophy and created a Latin philosophical voc ...
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Roman Senate
The Roman Senate ( la, Senātus Rōmānus) was a governing and advisory assembly in ancient Rome. It was one of the most enduring institutions in Roman history, being established in the first days of the city of Rome (traditionally founded in 753 BC). It survived the overthrow of the Roman monarchy in 509 BC; the fall of the Roman Republic in the 1st century BC; the division of the Roman Empire in AD 395; and the fall of the Western Roman Empire in 476; Justinian's attempted reconquest of the west in the 6th century, and lasted well into the Eastern Roman Empire's history. During the days of the Roman Kingdom, most of the time the Senate was little more than an advisory council to the king, but it also elected new Roman kings. The last king of Rome, Lucius Tarquinius Superbus, was overthrown following a coup d'état led by Lucius Junius Brutus, who founded the Roman Republic. During the early Republic, the Senate was politically weak, while the various executive magistr ...
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Kenneth Burke
Kenneth Duva Burke (May 5, 1897 – November 19, 1993) was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as " symbolic action." Burke was unorthodox, concerning himself not only with literary texts, but also with the elements of the text that interacted with the audience: social, historical, political background, author biography, etc. For his career, Burke has been praised by ''The Johns Hopkins Guide to Literary Theory and Criticism'' as "one of the most unorthodox, challenging, theoretically sophisticated American-born literary critics of the twentieth century." His work continues to be discussed by rhetoricians and philosophers. Personal history Kenneth Duva Burke ...
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Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of ind ...
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Tetrahedron
In geometry, a tetrahedron (plural: tetrahedra or tetrahedrons), also known as a triangular pyramid, is a polyhedron composed of four triangular faces, six straight edges, and four vertex corners. The tetrahedron is the simplest of all the ordinary convex polyhedra and the only one that has fewer than 5 faces. The tetrahedron is the three-dimensional case of the more general concept of a Euclidean simplex, and may thus also be called a 3-simplex. The tetrahedron is one kind of pyramid, which is a polyhedron with a flat polygon base and triangular faces connecting the base to a common point. In the case of a tetrahedron the base is a triangle (any of the four faces can be considered the base), so a tetrahedron is also known as a "triangular pyramid". Like all convex polyhedra, a tetrahedron can be folded from a single sheet of paper. It has two such nets. For any tetrahedron there exists a sphere (called the circumsphere) on which all four vertices lie, and another ...
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Postmodernism
Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the "grand narratives" of modernism, opposition to epistemic certainty or stability of meaning, and emphasis on ideology as a means of maintaining political power. Claims to objective fact are dismissed as naïve realism, with attention drawn to the conditional nature of knowledge claims within particular historical, political, and cultural discourses. The postmodern outlook is characterized by self-referentiality, epistemological relativism, moral relativism, pluralism, irony, irreverence, and eclecticism; it rejects the "universal validity" of binary oppositions, stable identity, hierarchy, and categorization. Initially emerging from a mode of literary criticism, postmodernism developed in the mid-twentieth century as a rejection of modernism and has been observ ...
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Sophist
A sophist ( el, σοφιστής, sophistes) was a teacher in ancient Greece in the fifth and fourth centuries BC. Sophists specialized in one or more subject areas, such as philosophy, rhetoric, music, athletics, and mathematics. They taught ''arete'' – "virtue" or "excellence" – predominantly to young statesmen and nobility. In the present day, however, a sophist refers to someone who deliberately argues using fallacious arguments or reasoning, in order to mislead; see the section below. Etymology The Greek word el, σοφός, sophos, a wise man, label=none is related to the noun el, σοφία, sophia, wisdom, label=none. Since the times of Homer it commonly referred to an expert in his profession or craft. Charioteers, sculptors, or military experts could be referred to as in their occupations. The word has gradually come to connote general wisdom and especially wisdom in human affairs such as politics, ethics, and household management. This was the meaning a ...
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Aristotelian Triad Of Appeals
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field ( cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ...
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Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for " suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," ...
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