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Retail Marketing
Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, ''Personnel'' and ''Presentation'' since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Yet other scholars argue that the ''Retail Format'' (i.e. retail formula) should be included. The modified retail marketing mix that is most commonly cited in textbooks is often called the ''6 Ps of retail ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Mix
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals that are transmitted via cables and other communication channels to another telephone which reproduces the sound to the receiving user. The term is derived from el, τῆλε (''tēle'', ''far'') and φωνή (''phōnē'', ''voice''), together meaning ''distant voice''. A common short form of the term is ''phone'', which came into use early in the telephone's history. In 1876, Alexander Graham Bell was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice at a second device. This instrument was further developed by many others, and became rapidly indispensable in business, government, and in households. The essential elements of a telephone are a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Rights Management
Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. DRM technologies govern the use, modification, and distribution of copyrighted works (such as software and multimedia content), as well as systems that enforce these policies within devices. Laws in many countries criminalize the circumvention of DRM, communication about such circumvention, and the creation and distribution of tools used for such circumvention. Such laws are part of the United States' Digital Millennium Copyright Act (DMCA), and the European Union's Information Society Directive (the French DADVSI is an example of a member state of the European Union implementing the directive). DRM techniques include licensing agreements and encryption. The industry has expanded the usage of DRM to various hardware products, such as K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MP3 Player
A portable media player (PMP) (also including the related digital audio player (DAP)) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. The data is typically stored on a compact disc (CD), Digital Video Disc (DVD), Blu-ray Disc (BD), flash memory, microdrive, or hard drive; most earlier PMPs used physical media, but modern players mostly use flash memory. In contrast, analogue portable audio players play music from non-digital media that use analogue media, such as cassette tapes or vinyl records. Digital audio players (DAP) were often marketed as MP3 players even if they also supported other file formats and media types. The PMP term was introduced later for devices that had additional capabilities such as video playback. Generally speaking, they are portable, employing internal or replaceable batteries, equipped with a 3.5 mm headphone jack which can be used for headphones or to connect to a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Download
In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar system. This contrasts with uploading, where data is ''sent to'' a remote server. A ''download'' is a computer file, file offered for downloading or that has been downloaded, or the process of receiving such a file. Definition Downloading generally transfers entire files for local storage and later use, as contrasted with streaming, where the data is used nearly immediately, while the transmission is still in progress, and which may not be stored long-term. Websites that offer streaming media or media displayed in-browser, such as YouTube, increasingly place restrictions on the ability of users to save these materials to their computers after they have been received. Downloading is not the same as data transfer; moving or copying data between two storage devices would be data transfer, but ''receiving'' data ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Distribution
Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content (media), content such as Sound recording and reproduction, audio, motion graphics, video, e-books, video games, and other software. The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products; downloadable add-ons for other products are more commonly known as downloadable content. With the advancement of network bandwidth capabilities, online distribution became prominent in the 21st century, with prominent platforms such as Amazon (company), Amazon Video, and Netflix's Streaming media, streaming service starting in 2007. Content distributed online may be streamed or downloade ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self Service
Self-service is the practice of serving oneself, usually when making purchases. Aside from Automated Teller Machines, which are not limited to banks, and customer-operated supermarket check-out, labor-saving of which has been described as self-sourcing, there is the latter's subset, selfsourcing and a related pair: End-user development and End-user computing. Note has been made how paid labor has been replaced with unpaid labor, and how reduced professionalism and distractions from primary duties has reduced value obtained from employees' time. Over a period of decades, laws have been passed both facilitating and preventing self-pumping of gas and other self-service. Overview Self-service is the practice of serving oneself, usually when purchasing items. Common examples include many filling station, gas stations, where the customer pumps their own gasoline, gas rather than have an attendant do it (full service is required by law in New Jersey, urban parts of Oregon, most of M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Door-to-door
Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as ''traveling salesmen'', or by the archaic name ''drummer'' (someone who "drums up" business), and the technique is also sometimes called ''direct sales''. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit. Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed known as pedlars or peddlers, also hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internet gradually reduc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopping Channel
Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials. The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network (HSN). It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels origina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telemarketing
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing. History The term ''telemarketing'' was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services. Telephonists The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of switchboar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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